Why Money Shouldn’t Motivate Design

by on 9th July 2010 with 21 Comments

screenshot

Today we’re going to discuss the difference between designing for money and designing for a living because it’s what you love to do.

We’ll take a look at a few things that motivate designers who couldn’t be anything else if they tried and why design is more than a means to a financial end but is in fact a way of life.

But I Like Money!

I’ve recently stated a few times on Design Shack that I’m an avid capitalist. I said this in a half joking manner but do in fact have a love for the world of business, finance and all things related to working hard and becoming successful. The most inspiring stories to me are those about little guys with big ideas that took them from rags to riches through ingenious implementation.

However, my fellow Design Shack cohort David Appleyard recently suggested that I write about why money shouldn’t motivate design. This presented a significant hurdle to my way of thinking as a paycheck is in fact a driving force behind me getting out of bed and starting work every day.

The more I considered the question though the more I realized that design has very much become a part of who I am. Even now that I have become a full-time writer I still introduce myself as a designer. In fact, I’m convinced that if I inherited a billion bucks and retired tomorrow I would still be a nerd that can’t help but analyze the font selection on the logo of the local fast food chain and would probably eventually fall right back into reading design blogs in my free time (after purchasing a small island of course).

My point is, work is something that I have to do to survive. It’s why I wake up early on Monday morning and why I eat lunch at my desk. Design on the other hand is something that I love to do. The fact that the two came together just makes me extremely fortunate. Finding a job doing what you love won’t mean you never have days/weeks where you just need a break, it just means you’ll have less of them than someone who hates what they do.

This realization brought me to the conclusion that money isn’t in fact a primary reason behind my addiction to design. So what are the reasons for this obsession? What are the ends that justify the means?

The Act of Creation

screenshot

Designers, architects, painters, construction workers, sculptors and welders have one thing in common: the act of creating something. Whether it’s through the sweat of our brow or by the furrowing of the same in deep thought, there’s something about creating something unique that makes us feel good.

I’ve noticed that males in particular have an interesting tendency regarding the completion of a project. We tend to build something, then crack open a beer (or Mountain Dew if you prefer) and just stare at it for a while, not quite ready to move on. The sense of accomplishment and even self-pride is strong in these moments. Whether or not we had fun building the object or cursed and spat our way through the entire project, that contemplative outcome is the same.

You know you should be a designer if this is how you feel about the work you do. If that ten minutes after you’ve completed all the final touches of a design that you’ve really poured yourself into is better than pay day, you’ve found your motivation.

Revel in these moments long enough to give you that high you need to make it through the next project. Then lather, rinse and repeat.

Learning

Web designers and developers are peculiar breed of designers. Rather than wading into the still and fairly calm waters of print-based materials (I speak from experience), you’ve jumped head first into the rushing stream of ever-evolving web standards and technology.

As a print designer I had to keep up with the latest version of the Adobe Creative Suite and whatever ephemeral buzzwords marketers were currently using to sell their products in basically the same way as they always had, but for the most part the standards for CMYK printing stayed pretty static.

As a web designer I have no end to the list of things that I feel that I should be learning. HTML, CSS, Javascript, PHP, Ajax, WordPress development, database management and countless other technologies are enough to make anyone feel overwhelmed. Yet we’re secretly excited as well aren’t we?

When I finished college I was thrilled to wave goodbye to homework and tests, but quite sad to see the end of constant organized learning. However, in web development I found a new drug to feed my addiction to education. For whatever reason, my brain loves taking in new information and makes no qualms about tossing out anything I’ve paid thousands of dollars to learn to make room for data on how to use the newest CSS properties.

Whether or not you had a 4.0 or a 2.8 GPA in school, loving web development might just mean that you have a love for learning new things. My advice to you is to stop avoiding this tendency and start enjoying it!

People

The last motivating factor that I’ll discuss for design is people. Many designers, though certainly not all, are driven by a love of interaction with other people. As a designer, you help your client express things that they are incapable of expressing on their own as effectively as they can with your aid. Whether they’re selling doughnuts or raising money to cure cancer, helping them gives you purpose.

Some designers unfortunately hate their clients, and for good reason. However, these individuals often find friends in the huge community of people just like them swarming around the Internet through Twitter, Dribbble and design blogs like this one.

While our profession certainly has its hermits, many of us simply love the richness of the human interaction that a creative field brings. The intellectual conversations and mass inspiration are in themselves ends that justify Monday mornings.

What Motivates You?

Leave a comment below and tell us why you’re a designer. Are you in this business because it’s a nice way to make money sitting down or because of something deeper?

We’d love to hear your thoughts and comments, even if they contradict the opinions above.

Comments & Discussion

21 Comments

  • http://www.jcdesignlab.com Clervius

    Money. This was one of the reasons I decided I wanted to start freelancing along with working full time and being a student.

    I’m not done with College yet. I taught myself everything I know about Graphic and Web Design and like you stated.. there’s still lots to learn. I’m not even in school for Graphic and Web design but I enjoy doing it so much that I realized pretty recently that money wasn’t the only reason.

    At my last job, I volunteered to take on the job of managing the company website. It was for a small airline. Currently I work in a Real Estate company as the Web designer that handles the web channel for the company. I love it.

    Just recently I decided to start freelancing on the side, I’ve been so busy, that it took me a month after setting up my new computer desk and work-center to finish with my new website. (My old one was outdated)

    Now, I’ve got at least two clients with three projects I’m looking forward to. And this in addition to the paycheck I’m expecting at the end of next week.

  • http://jenvasseur.com Jen

    I went to school for accounting and yet here I am.

    While in school I listened to my parents telling me I could never make money being a “creative” and thankfully I have proved them wrong.

    I can’t imagine being an accountant. It works for some but it isn’t me. Web design and development is what keeps me going. I love that I always have to learn something new and keep on top of all the trends.

    Despite any long hours, painful client stories or the time and effort it takes to get something work exactly as I want I can’t imagine doing anything else because that moment that everything comes together is the best feeling ever.

  • http://romanz.ca Roman

    I think happy people are those who can do what they love every day and get paid for it.

    If you are not doing what you want, you will slowly fade into being old, loose your passion and simply stop being happy.

    That is why I am doing design and marketing. This is a field that I really like and I love the challenge of new projects. I love the feeling of website going live and making money for my clients when short time ago there was not even a concept on paper about it.

    I love all of it and the best part of it is that this is what supports my lifestyle:)

  • http://www.julianowebpages.com Bret Juliano

    “When I finished college I was thrilled to wave goodbye to homework and tests, but quite sad to see the end of constant organized learning. However, in web development I found a new drug to feed my addiction to education. For whatever reason, my brain loves taking in new information and makes no qualms about tossing out anything I’ve paid thousands of dollars to learn to make room for data on how to use the newest CSS properties.” This is why I design, almost verbatim, except I trade the CSS for the new Adobe Product Features.

  • http://www.la-ladesign.com Misty

    Hmmm….A great design that I did, a happy and excited client, honestly money is low on the list….maybe because we use my freelance income to pay down debt and not live the day to day, I can indulge in my ego more than my bank account :)

  • aurel

    i really loved reading this article, even though i consider my self as a beginner (just finished my studies), i always dreamed of doing something i love, and i am really excited as i think i found what i love
    when talking to relatives (older/manual working generation) they see me on the computer and always think that i must stop playing and read a “real” book.

    maybe is the students nature, but i do consider myself lazy, but surprisingly when it comes to “playing” with css php and so on, i can’t get enough

    thanks for the great content

  • http://square1design.biz Kory

    I do it for those who are in a similar situation I was in.

    I started a small business and needed a website. After paying too much for a design that didn’t have enough, I taught myself how to build the website I was looking for.

    Now, I get to create websites for other small business owners who have more idea capital than money capital.

    And I enjoy every minute of it.

  • http://www.refreshideas.com Refresh Ideas

    Hello Joshua,

    I completely agree with your statement when you say “if I inherited a billion bucks and retired tomorrow I would still be a nerd that can’t help but analyze the font selection on the logo of the local fast food chain” because that is what we all as Designers would LOVE TO DO!

    I have long dis-associated myself from actual designing and taken up the role of web strategist and help my design team to understand client requirements and user functionality. And I have to agree again that even the lowest paying clients sometimes walk away with best of the designs, but we feel proud of it, as it is our baby and you can’t put a legitimate cost to it ;)

  • http://www.newschoolmagazine.com Erik Kubitschek

    Right, blessed to make money doing what you love and are passionate about. We are all motivated by money, we (believe it or not) have overhead. Consider all the hardware and software, I alone spend over 10k a year on the two combined, not to mention the hourly rate I require to make a healthy income.
    There is NOTHING WRONG with being motivated by money, our customers are right? If we truly want to embrace our client’s objective, we must share it and have it as a common goal.

  • http://www.ksnagra.com Kanwaljit Singh Nagra

    I do like the feeling of knowing my design will be appreciated by many people, but in the end if it didn’t pay well, I wouldn’t be doing it – is that bad :s

  • John

    Well for the most part… I can say that the primary thing that motivates me is MONEY… I honestly love the process of designing and having to look at your masterpiece at the end but,…It’s hard to work, be positive and be inspired when your worrying about your monthly bills.

  • Pingback: Why Money Shouldn’t Motivate Design | Design Newz

  • http://www.wype.fr/en/ Wype

    I agree, money really shouldn’t motivate design. The better way to create a interesting result, is to design without no other motivation than passion. Here we can have the success, which can give us a lot of money later.

  • http://www.jonathanpatterson.com Jonathan Patterson

    I too love design… web design, graphic design, illustration, the list goes on. Similar to what the author said, if I hit the lottery I would still be doing something with design; I have to.

    Great and inspiring article.

  • Pingback: links for 2010-07-11 | AndySowards.com :: Daily Professional Web Design, Development, Programming Freelancer, Hacks, Downloads, Math and being a Web 2.0 Hipster?

  • http://flurydesign.com Henry Flury

    When choosing a career path, design was simply one of the things I liked to do in my spare time.

    Before that, I saw that my friends were making a lot of money in sales positions and decided to follow their lead. I thought, “Hey, I’m decent at sales. Insurance doesn’t seem so bad. My buddy James is raking in the dough. Let’s do this!” Got my insurance license. Set up my own business. Fail.

    After enduring that for 2 years, I decided to put on my suit and go down to the local job placement agency in search my next exciting career. They hired me on the spot as job placement/sales executive for their company. I thought, “Hey! I’m decent at sales. This place doesn’t seem so bad. Benefits! They seem to be making decent money. Let’s do this!” Two months later I was staring at the clock waiting for the day to end. It was 9am.

    Needless to say I didn’t do very well. After that, I had a dilemma. What do I do? My resume says nothing but sales.. and the last thing I wanted to do was pick up a phone and try to sell anyone anything.

    Then one day I called my best friend for help. I needed advice, quickly. The conversation went like this:
    Me: “What should I do?”
    Sean: “Dude, you know all graphics and stuff you do for our band? Why don’t you do that for a living?”
    Me: “Ok.”

    And that was it. Why not get paid for something I like doing for fun? Turns out, I was way more successful at it than the most lucrative sales position. It had an interesting side effect as well. I got better at sales because I was selling something I really believed in: my design.

    This is a great article because it nicely sums up what I experience now compared to the hell I went through. I recommend everyone check out “Creative Self Expression” podcast and article http://www.stevepavlina.com/blog/2007/09/stevepavlinacom-podcast-020-creative-self-expression/
    This will also help you determine if you’re in your career for the right reasons!

  • http://www.onextrapixel.com Onextrapixel

    Hi Joshua,

    Greed often has become one of the most common deadly sin committed by designers these days.

    Many new designers has flock to this industry on the vision on making huge money.

    Good design doesn’t really matter as long as they can sell what they create and with a huge potential price of course.

    Passion and determination should be really the first priority as it will keep you motivated for a longer time.

    Others will come later.

    Thanks for this thought-provoking post!

  • http://www.pelanidea.com Agus Pelani

    great articles, why I choose my life as a designer :D maybe becouse I was graduated from Information of technology :p..just kidding..I love design a lot and design has change my life :p..do the best as a web designer and get money as well as u work hard …nice list, I’ve read all the comments ;) good luck for being designer :) don’t forget to up to date!!

  • Malika Butler

    Hmmm, a thirst for knowledge? There is something compelling about mixing design and coding. The idea of knowing there will never be an end to how much can be learned about design. It’s overwhelming at some points when there are so many in the field and so many who are amazing at what they do. However, it’s because of them that the motivation to keep learning and keep getting better hasn’t wavered.

  • http://www.microstat.co.uk James Edgar

    At Microstat we love the challenge of tayloring our service to the customers needs is our design passion.Our Document Management Software is fully customisable to existing management software

  • http://www.microstat.co.uk James Edgar

    Here at Microstat our passion is designing a Document Management System to meet the needs of our clients. We get great satisfaction when we integrate our service with existing management software creating seamless amalgamation.

Subscribe
Membership
About the Author