OnmiStar Mailer Review

by on 27th January 2009 with 3 Comments

Omni Star Mailer

There are a huge number of different tools for email campaigns available; Emma, Campaign Monitor and MailChimp to name a few. Today I’ll be looking at a longstanding piece of email marketing software with a whole range of tools, Omnistar Mailer. It differs from other software in that it is hosted locally on your server.

The general overview of OmniStar offers the following range of features:

  • Create Unlimited Email Lists
  • Create Unlimited Autoresponders
  • Send Automatic Campaigns
  • Make Online Surveys
  • Automate Online Reminders
  • Receive Detailed Reports
  • Increase Email Deliverability
  • Advanced Search Technology
  • Personalize Email Campaigns
  • Segment with Our Target List Creator

I’ll be looking at a few of these in a little more detail.

The Interface

After logging in, you are presented with the main interface for managing your email campaigns:

Omni Star Mailer

Whilst certainly lacking the polish and style of a modern interface, it does contain all the information needed to get the job done. There’s a helpful walkthrough for getting started, and the different tasks you may like to perform are well broken down.

Managing Subscribers

An email list is no use without people subscribed to it! As you’d expect, tools are available to easily add and manage subscribers, and you’re able to import data from Excel. If coming from another system, options are slightly limited and you may need to use Excel as a pass-through.

It’s simple to blacklist members, preventing a certain person from signing up to receive updates. There are also a comprehensive range of administration tools to find members with invalid, inactive or unconfirmed email addresses.

Sending Newsletters

Sending emails is managed through “Campaigns”, with a whole host of settings and options available for creating visual templates, sending emails on a set schedule, avoiding keywords associated with spam, and – one feature I particularly like the look of – the ability to preview your email in a variety of different email clients.

A good introductory video is available to walk you through the process of setting up a new campaign, and there are also a variety of different (albeit a little dated) email templates to choose from.

Omni Star Mailer

Once sent, you’re able to track a newsletter’s reach and readership, there’s a good video outlining the software’s capabilities at their site. There seems to be a reasonable amount of data on offer, but the way in which it is presented appears to be slightly dated.

Customization

There are a good range of customization options available, for changing subscriber box style, website integration and admin panel options for users when managing their subscription options. You’re also able to take a backup of your email subscribers, newsletters and data – this simply downloads a dump of the SQL tables/data related to your account. Whilst fairly rudimentary, this does give you peace of mind that you are in control of your information.

Conclusion

From playing with the system for a short while, it seems that OmniStar Mailer does have a good range of functionality. All the features you’d expect from a newsletter management system are present.

It’s priced at $257.00 for a license to use on your server. Unlike other systems this is a one off fee, though still seems quite expensive for the features on offer. If you’re planning on running a newsletter for several months it could save money over the longer term compared to a hosted system.

There’s no harm in trying, though, and Omnistar Mailer comes with a money back guarantee along with guaranteed same day support.

In addition, Omnistar Mailer is offering a discount to all Design Shack readers. Use promo code “designshack” when you purchase this product to receive 20% off.

I’d be interested to hear your thoughts – which email system do you use for newsletters?

Comments & Discussion

3 Comments

  • http://www.kucia.com Eric

    Great review.

    I currently use Constant Contact for two clients and the company I work for. But I have been approached by a few asking for a simple delivery of e-newsletters or images via e-mail and found myself on the search for a tool like this. Like having more control of the delivery instead of depending on a service with a month fee attached. May give it a try and let you know how it compares to CC.

    Thanks again.

  • http://spigotdesign.com Spigot

    Thanks for this at this app. I, like @Eric have been looking at moving away from the hosted solutions like Campaign Monitor and MailChimp.

    This app looks like a good contender, but this little bit has me worried for some reason:

    Whilst certainly lacking the polish and style of a modern interface

    I’m usually wary of spending money on an app that lacks polish on the design side… in my mind that translates to a lack of attention to detail.

    But I’m still considering it, along with a competitor, Interspire’s Email Marketer (http://www.interspire.com/emailmarketer/) Have you had a chance to look at this app and compare?

  • Dave

    I recommend you google ‘Interspire Email Marketer’ reviews, they seem to have some nasty and costly surprises underneath that very slick sales website…

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