Carrie Cousins
Sports fanatic. Information junkie. Designer. True-believer in karma.
Intentional or Not: Mathematical Theory in Design
Some of the principles may be hundreds of years old, but they are still powering good design today. Time-tested mathematical theories have long-shaped our collective definition of what looks good.
You may plan to use some mathematical theories as part of your design project from the early stages, others can be unintended. Either way, mathematical rules still apply to almost every project, from print to web design. It is important to understand the role of math in design and account for how it can affect the look and feel of your projects.
July 18th, 2012 Posted in Articles, Inspiration, Layouts
You’re a Designer and Don’t Have a Website? Get Started Now
It is still hard for me to imagine that there are print and even web designers who don’t have their own websites. It is imperative in today’s business climate that everyone has a digital portfolio and that it is up-to-date. The hard part is just getting started.
What you don’t need is a world-class website filled with animations and color and gimmicks. What you do need to have is a clean, easy to navigate site that showcases your work. You can go all out and design a site from scratch or for a quick fix, use one of the many (and often free) host sites available to create get your portfolio and be online by the end of the week.
June 12th, 2012 Posted in Business
Vector vs. Raster: What Do I Use?
With all of the image options and file formats out there, it can be a little overwhelming when you are choosing what file type to use (and send to clients). Compatibility is always a concern when you are working with different file types, but when it comes to graphics and images the type of computer graphic format you use is essential to how the image renders.
There are two types of digital graphics files – vector and raster. Vector images are made of hundreds of thousands of tiny lines and curves (or paths) to create an image. Raster images are composed of pixels. But how do you know what format is best for your next project?
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Think About Images and Text Together
Good design centers on good content. Good content needs good design to survive and stand out among all the other choices out there. The most successful design projects come together because of content-driven design.
It is easy though for designers get stuck in an image or text rut. This frequently happens because people tend think about text and images on their own. What we should be doing is writing copy with images in mind and preparing design projects with the text in mind. Think about how images and text will work together as you plan your next project.
May 28th, 2012 Posted in Layouts
DPI vs. Pixels: What Do I Use?
You hear the phrases tossed around by everyone today – from amateur photographers to the iPhone salesman to some of the world’s most acknowledged visual creators and designers. But what do image size specs really mean? And what should you use?
Simply, it all depends on your project. Knowing what medium you are creating for and how your images will be used is key to sizing and picking the right number of pixels or DPI. Before you begin your next project, though, make sure you are familiar with all the image-quality jargon.
May 21st, 2012 Posted in Graphics
Preparing Your Web Design for Print
When was the last time a client asked you to design something for print? Did you feel comfortable meeting the request? There are a few key standards that you should understand to make the successful jump from online to printed design.
When planning a print project you really have to take the medium, format and printing press in mind when putting together a project. It is also important to understand the differences in how color works, font embedding and other just preparing your flier, magazine cover or business card for print.
May 11th, 2012 Posted in Layouts
Above the Scroll: Does It Matter Anymore?
There is an ever-growing argument in the design community about whether designing for the scroll on your website is necessary. The arguments for producing stellar design concepts for the first part of the website a viewer will see and those against are wide ranging and are greatly affected by changes in technology.
Where the scroll lands on the screen is even changing with wider monitors and great variances in the size viewers open their web browsers. How can a designer account for all of it?
May 4th, 2012 Posted in Articles, Inspiration, Layouts
10 Things to Learn From Failure
We’ve all had them – the dreaded unsuccessful or failed project – and we’ve all had to bounce back. From graphics busts to web disasters, some good can come from projects you’d rather forget. Even big companies, such as Gap with a logo change and subsequent reversal in early 2011, have had to deal with design snafus.
Start the recovery process by taking a minute to figure out what went wrong and then make a resolution to gain something from the process. Learn how to improve yourself, your team and your next project. Although you should not dwell on it too long, here are 10 things you can learn from failed projects.
April 27th, 2012 Posted in Business
How to Sell Your Design Idea
Sometimes getting others to visualize your great idea is not so simple and takes some “selling” on your part. It may even take advance (or free) mock-up work to help some of the non-visual people in the room get on the same page with your idea.
Here are a few things you can do to help you get your idea on the fast-track to approval and how to really sell your design concept.
April 13th, 2012 Posted in Articles, Business, Layouts
10 Tips for Writing for Designers
Ever get that feeling that some members of your creative team just aren’t quite with the program? It is entirely likely. Sending out communications and messages that will reach your whole team can be somewhat tricky because of the differences in how people think.
Creatives sometimes tend to be a little more free-thinking and less-structured than some of their office counterparts. Research has shown that people who use more right brain functions, such as designers and creative thinkers, also respond to and process the same information differently than left-brain thinkers, who tend to be more organized and logic-oriented. (Some studies have even shown that the highest rates of dyslexia, which affects reading and comprehension, have been found in right-brain thinkers.) With just a few tweaks, you can more effectively get your message across to everyone.
April 6th, 2012 Posted in Articles, BusinessSubscribe
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