Icons can be considered one of the universalities of web design; almost any website benefits from the addition of at least a few of them. So it’s tempting to assume that if you sprinkle in a handful of these little pictures, your job is done. But there’s a lot more to it than that: good icons should feel like they’re visually integrated into the group of images that they’re in, as well as into the site design as a whole. They need to have a conceptual clarity and purpose that goes beyond being mere eye candy. Any icon that doesn’t serve a stated purpose, or doesn’t convey the right concept in its imagery, is one that needs to be reconsidered.
Of course, there’s room for interpretation and generalization with any kind of imagery, but icons are not mere illustrations that are used purely to break up space and add interest: they’re visual metaphors that can invest meaning into a subject at a single glance; and as such, they’re a powerful tool for improving user experiences.May 20th, 2013 Posted in Graphics
Sometimes it seems like every time you jump online, you read about a talented new designer who’s making it big with their latest project. There are a lot of wonderful designers out there, and the constant showcasing of others’ skills makes it feel all the more like you’re lost in the crowd. It’s not enough anymore to have a solid portfolio and work experience; if you really want to stand out in today’s market, going the extra mile in marketing yourself can make all the difference in landing the perfect job, or getting some great freelance projects going.
When you’re considering all the ways that you could market yourself, the most important thing to take into account is how much of a time commitment you can realistically make. Don’t overstretch yourself with a daily blog entry or illustration unless you think you’ll be able to do a great job on it. There are many different levels of requirement for projects that can make a difference in your career; choose what works for you.March 27th, 2013 Posted in Business