Business Archive

about-us

10 Key Features of An ‘About’ Page

about us

A great About Us page can make — or even break — your website. For many businesses this can be one of the most visited pages on your website and is a chance for visitors to learn about you and your products.

About Us pages need to be written in clear and simple language and should not be put together as an afterthought. Just like any other page on your site, develop a plan for what message this page should communicate and work from there. Most great About Us pages contain many common elements. Here are 10 things your About Us page needs to include (in no particular order!)

May 26th, 2014 Posted in Business
email-lede

How to Send a Great Email Newsletter on a Budget

emails

It seems like everyone has an email newsletter these days. From design, to maintaining subscribers, to clicking “send,” it can be expensive. But you can send a great newsletter on a budget.

It just requires a little planning. By doing some of the customizations and legwork yourself, you can create a great email marketing list and send a newsletter with a stellar design without handing over big money.

April 28th, 2014 Posted in Business
glossary1

Glossary of Design Jargon – New & Old (Part 2)

design words

While some design jargon is fairly new, other terms date hundreds of years. While meanings may not have changed that much, some applications have. In order for designers and clients to communicate effectively everyone needs to understand the lingo.

We are going to break down some of the terminology, by design type, in hopes of making it easier for both designers and clients to communicate more effectively. Here’s a guide to what it all means with 12 terms each in the categories of print design and type design. Go back and read Part 1 for terms related to general design and web design.

April 9th, 2014 Posted in Business
glossary2

Glossary of Design Jargon – New & Old (Part 1)

design words

Ever get confused about some of the designer lingo? (It can happen to designers and non-designers alike.) The jargon of design has evolved over the years, no doubt leaving some of you shaking your heads!

We are going to break down some of the terminology, by design type, in hopes of making it easier for both designers and clients to communicate more effectively. Here’s a guide to what it all means with 12 terms each in the categories of general design, and web design. Come back later this week for terms related to print design and type design.

April 7th, 2014 Posted in Business
grid-gum

Intro to Gridgum: The Responsive Theme Marketplace

main-top-right-image

Later this month a new theme marketplace website is launching. What’s neat about Gridgum is that it offers themes for a variety of platforms and every theme on the site will be responsive.

A responsive theme is a must-have in today’s web landscape and the idea of a one stop shop is a good one. Gridgum is a marketplace for both buyers of themes and theme designers. And right now, theme designers can submit themes for a chance to win $2,000 in prizes before the full site launch.

April 2nd, 2014 Posted in Business
wid-march28

This Week in Design: March 28, 2014

week in design

It’s that time of year when there is something fresh and fun and clean in the air. And this week in design mirrors that feeling. From a short film about type, to 60 years of iconic logos to dirty designer phrases, this week is all about fun.

Every week, we plan to a look at major product releases and upgrades, tools and tricks and even some of the most popular things you are talking about on social media. And we’d love to hear what’s going on in your world as well. Have we missed anything? Drop me a line at carrie@designshack.net.

March 28th, 2014 Posted in Business
brand-personality

How to Find or Create Your Brand Personality

brand personality

What is the personality of your brand? No, it’s not a trick question. Is your brand formal or spunky or socially conscious?

Identifying and defining the identity and personality of your brand is crucial. Even if you don’t define it, some sort of personality (even of the multiple variety) will come through. So it’s best to think about it now. Who do you want your brand to be?

March 27th, 2014 Posted in Business
writing-lede

Good Writing and Editing Is Part of Great Design

writing and editing

Good writing is arguably the most important piece of a design project. Yes, writing. It happens before the first sketch. And then it continues to happen throughout the design process as text is written, rewritten and edited multiple times.

A stellar design will only get you so far if the content is lacking. Clunky, mistake-laden, or even just plain boring copy will almost certainly ruin any project. Great copy will help a design shine. Here, we are going to look at what good writing and editing can do for your design projects. (Make sure to note the visual examples as well, and how the text and design work together seamlessly.)

March 26th, 2014 Posted in Business
math-lede

Math for Designers: It’s a Numbers Game

math for designers

Most of the time you don’t think about math and design at the same time. Maybe you think these concepts are as far removed from one another as possible. But math can be an important skill for every designer.

From working on projects – there are plenty of design theories based in math – to calculating rates and payment for a client project, crunching numbers can be an important item in every designer’s toolbox. Today, we are going to look at some of the time-tested formulas that can be found in great design and ways that every designer can use math. So you might just want to grab a calculator!

March 17th, 2014 Posted in Business
cc-lede

The Simple Guide to Creative Commons Resources

creative commons

Creative Commons is a tool that allows designers, writers, videographers and web developers to use content free of charge. From text to photos to video to sound, there are a variety of different types of available content that can be used when attributed appropriately.

But where can you find this content? Who can use it? And what really is acceptable to use? Today, we have a guide to creative commons works, proper use and attribution and tolls for helping you find great (and usable) content. (As an added bonus, all of the visuals used in this article were available under a Creative Commons license.)

March 10th, 2014 Posted in Business
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