In-store advertising and marketing is a unique area of design that presents an interesting set of problems. Today we’ll talk about some of the lessons that I learned from the years I spent in this area and how all designers everywhere can apply these lessons in their own work.August 12th, 2011 Posted in Business
Today’s article takes a look at how to help maximize creative thought by carefully structuring the environment around you. Everything from the design of your office to the specific hours of the day that you choose to work can play a key role in how effective you are when it comes time to actually get things done.July 21st, 2011 Posted in Business
We constantly hear blanket statements about how print is in decline and the future of design is digital. Meanwhile, many print-only designers wonder if they should be taking steps to begin the overwhelming journey of learning a new career.
Today we’ll put rumors and speculation aside for a moment and take a look at some real data to see the actual projections for the print design industry and what actions, if any, print designers should be taking as a result.July 18th, 2011 Posted in Business
Do you have a friend, family member or colleague who is considering design as a profession and looks to you for guidance? Your instruction could mean the difference between a meaningful career and a non-starter.
Today we’ll offer up some basic advice that everyone should consider before attempting to teach someone to be a graphic designer.July 11th, 2011 Posted in Business
The process to set up and launch a full scale website requires a lot of hard work and dedication. It’s not an easy task to build up new templates and reform them every so often. However, as webmasters it is our responsibility to market and promote each of our launches and give each website a proper branding experience.
Today we’ll go over some extremely helpful search optimization techniques which have been passed down from web designers across the globe.July 4th, 2011 Posted in Business
Today’s discussion topic was sparked by the launch of the new Google+ experiment, specifically Google Hangouts, which represent a new twist on video conferencing.
There’s an important lesson here about how you can take a product with not-so-revolutionary functionality and present it in such a way that it is instantly more useful to potential users.July 1st, 2011 Posted in Business
Today we’re going to introduce you to a popular model used in marketing to understand consumer behavior. We’ll then discuss how you as a designer can use this model to structure your designs to encourage action from users.
By becoming more equipped to analyze your visitors, you’ll be able to make informed decisions about how to design more persuasive websites.June 22nd, 2011 Posted in Business
The modern web 2.0 landscape features dozens of amazing social networking projects. The most popular include brands such as Facebook or Twitter. Underneath these however lies an even larger industry centered around user participation and information sharing systems.June 20th, 2011 Posted in Business, Web Standards
You’ve got your portfolio site almost finished and it’s time to tackle that task you’ve been putting off: the contact form. Some designers love forms, but many of us find them boring and annoying and would rather spend our day creating anything else.
One of the most difficult parts of this task is simply deciding what fields and questions to place in your contact form. What information should you be gathering from potential clients? Today we’ll answer that question by looking at three different common solutions.June 10th, 2011 Posted in Business
Should designers outsource their own website or personal brand? It may sound crazy but the practice is more common that you might think.
Today we’re going to attempt to look at both sides of this issue and explore the good and the bad of letting another designer define your digital identity.June 9th, 2011 Posted in Business