In the past, we discussed at length Why Designers Can’t Ignore Marketing. For the most part, commenters agreed with idea that designers should familiarize themselves with basic marketing principles.
Today, we’re going to put this idea into practice and discuss Maslow’s Hierarchy of Needs, a model born in humanistic psychology and adopted by many marketing professionals as a way to understand consumer behavior. We’ll go over what the model is, how popular companies like Coco-Cola put it into practice and why any of this is relevant to you as a designer.January 14th, 2011 Posted in Business
Design isn’t about money, it’s about something higher. It’s about loving what you do, making the world more attractive and satisfying your never-ending need for intellectual stimulation. Good designers don’t see design as a job, but a lifestyle. We think about design constantly while looking at the things around us, our hobbies are design-centric, we read and write about design; on and on.
Who needs money when you have a passion like this? Me, that’s who. Don’t get me wrong, lots of that mumbo jumbo above describes me pretty accurately. But let’s face it folks, we all have mortgages, bills, student loans and other factors that ensure our need for green stays intact. Today we’re going to have some fun and see how much money we should be making!January 7th, 2011 Posted in Business
Design is not merely the act of creating attractive things for people to look at, that’s art. Instead, every project you work on as a designer has its own set of goals for what it should accomplish. The visuals you create are meant to help lead people in a specific direction.
Below we’ll take a look at two common goals that are pursued in advertising design. First we’ll go over the similarities and differences between brand advertising and promotional marketing, then discuss how these implications apply to your design work, regardless of what field you’re in.December 23rd, 2010 Posted in Business
Have you ever reached a point where you feel stagnant in your career? Are you working all hours of the night and day for much less compensation than you had hoped for and don’t see any possible way to increase your prospects?
Today we’ll discuss how to increase your income potential while keeping your sanity through hiring other freelancers like yourself to help take on the load. If you don’t think you can afford it or don’t know how to begin, you’ll definitely want to keep reading!December 15th, 2010 Posted in Business
Today we’re going to talk about everyone’s favorite subject: productivity. More importantly, we’ll discuss why your current system doesn’t work, why traditional company structures suck and how to wrangle your creative brain into submission.
If you’ve been waiting for an eye-opening discussion into what’s really wrong with your workflow and why your $50 todo list app isn’t fixing it, this is your lucky day.December 13th, 2010 Posted in Business
As a designer, you have a much higher likelihood of confronting the freelancer vs. full-time employee dilemma than most people. No matter which side you’re currently on or have been on before, there are several key questions that you should ask yourself before deciding where you fit in best.
Below we’ll take a look at ten such questions that you can use to assess your career aspirations and long-term goals. We’ll also offer tons of advice along the way about how to interpret your answers to each question.December 10th, 2010 Posted in Business
Direct marketing is all about connecting with customers in a real way. To accomplish this effectively, you often have to come up with some crazy unique and inventive ideas. The next time you’re in a meeting where people are ideating about direct marketing ideas, use these as inspiration to wow the group!
All of the examples below are from Ads Of the World, an excellent online source for all kinds of real and conceptual advertising and marketing examples. This is a truly invaluable inspirational resource for anyone involved with printed marketing deisgn.December 6th, 2010 Posted in Business
Freelancing is an interesting profession. The flow of work is referred to by many as “feast and famine,” meaning that you can generally expect periods of complete overload followed by extended periods of little to no work at all.
With much of the world still attempting to rally from a global economic crisis, many freelancers have taken a serious hit or have even been forced to give up their ventures altogether. Today we’ll go over a few ideas for opening up your horizons and finding sources of income outside of web design.December 3rd, 2010 Posted in Business
Working in freelance web design is like nothing else in the world. You are able to set your own hours, spend all day working to create beautiful designs and can even practice some of your skills. From the outside this seems like the artist’s dream job, though there are a few downfalls.
The largest is, quite blatantly, lack of drive and interest in work. Over time you can become burnt out from so much design work and lose focus on projects. I’ve gone over a few productivity tips below which will help novice and professional alike.December 1st, 2010 Posted in Business
After graduating from college, how you present yourself to the job market can have a huge impact on your future career. If you’re sending potential employers to a portfolio website, you want to make doubly sure that you’re putting your best foot forward.
Today we’ll be looking at a real portfolio site and trying to see how we can improve upon not so much the design but the strategy in place to leverage the resource. You can use these lessons to analyze your own portfolio site and gauge whether or not you need to make any changes.November 26th, 2010 Posted in Business