Business Archive

seo-lede

Do I Need to Design With SEO in Mind? A Guide for Designers

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You’re probably tired of hearing it, but search engine optimization is important. It can dictate and influence who visits a site, and how many people make it through to see your beautiful design work.

It should be a part of the design process from the planning stages forward. So designers, unplug your ears and make it a priority to learn how you can start thinking about SEO in the design process. Let’s dive into the topic a little more today.

June 10th, 2013 Posted in Business
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Tips and Advice for a Design Portfolio Review

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For every member of the design community – designers, photographers and illustrators – the portfolio is an essential tool when it comes to getting new clients or changing jobs.

The portfolio review can be one of the more stressful parts of your career. It can be tough to take criticism and hear things you may not want to about your work. A good portfolio review will make you better and it is just as important to understand how to receive a review as well as give a good one.

May 30th, 2013 Posted in Business
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Are You a Right-Brained or Left-Brained Designer?

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Colors, pictures, creativity; designers are quite obviously a group of people that tend to gravitate towards using the right sides of their brains… right? Or is this simply a stereotype that doesn’t necessarily ring true?

Is design exclusively artistic talent put to productive use or is it possible that the industry is equally full of analytical problem solvers? Let’s take a look at how designers think, whether you’re a right brainer or a left brainer, and how I’ve struggled through being a left brainer in an industry of right brainers.

May 17th, 2013 Posted in Business
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Should You Be Designing With QR Codes?

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QR codes are all the rage… aren’t they? Their presence certainly seems to have increased in recent years, indicating an impressive adoption rate among marketers. But does that mean that you should be using them? If a client asks you whether or not using QR codes is a good idea, what will you say?

Join us as we take an honest and critical look at both sides of the QR debate so you can decide for yourself whether or not you should be designing with QR codes.

May 3rd, 2013 Posted in Business
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Simple Tips for Designing a Newsletter Template That Stands Out

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Almost every business has an email newsletter these days. From retailers promoting sales, to organizations showcasing information and events, the email newsletter is one of the most popular marketing tools out there. And for it to really be effective, it must look good.

An almost unlimited number of free email templates can make it easy to just download something and send out an email, but you should really take the time to create a custom template for communications that represents your business and who you are. Your newsletter represents your work just as much as a website or printed product. Although getting started can be intimidating, it’s fairly easy to create a newsletter template, choose software for distribution and send your first group email. It is important to keep in mind that most people get a lot of email every day, so you must work to make your newsletter stand out.

April 29th, 2013 Posted in Business
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The End of Keyboards: A Question of “When?”

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On Wikipedia, the definition of a keyboard is a “typewriter-style device, which uses an arrangement of buttons or keys, to act as mechanical levers or electronic switches”. In an age where technology is seemingly magical in its state of advancement, our beloved peripheral is starting to feel more like a relic than a modern input device.

As attached as I am to keyboards, I have clear vision to the light at the end of the tunnel. With the prevalence of pen inputs, touch screens, voice commands and other new ways of using technology, its time for us all to admit; The keyboard era is coming to an end.

April 17th, 2013 Posted in Business
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Design a Business Card That Won’t Get Thrown Away

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It’s an almost unavoidable part of doing business – the business card. While more people are beginning to ditch traditional paper cards for digital counterparts, the business card is still an integral part of doing business. Cards are almost as commonplace as the handshake.

So what makes your card stand out from the pack? How can you design a card that won’t get thrown away minutes after the meeting? Let’s delve into some suggestions and tips today.

April 10th, 2013 Posted in Business
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Don’t Be a Pansy: Great Design Is About Making Decisions

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What sets the great designers apart from the good ones? What goes wrong when a project with so much potential turns into something lackluster and subpar?

Decisions decisions decisions. Great designers recognize the key decisions that have the ability to make their projects special and have the courage to make those decisions. Read on to see how.

March 28th, 2013 Posted in Business
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How to Creatively Market Yourself as a Designer



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Sometimes it seems like every time you jump online, you read about a talented new designer who’s making it big with their latest project. There are a lot of wonderful designers out there, and the constant showcasing of others’ skills makes it feel all the more like you’re lost in the crowd. It’s not enough anymore to have a solid portfolio and work experience; if you really want to stand out in today’s market, going the extra mile in marketing yourself can make all the difference in landing the perfect job, or getting some great freelance projects going.

When you’re considering all the ways that you could market yourself, the most important thing to take into account is how much of a time commitment you can realistically make. Don’t overstretch yourself with a daily blog entry or illustration unless you think you’ll be able to do a great job on it. There are many different levels of requirement for projects that can make a difference in your career; choose what works for you.

March 27th, 2013 Posted in Business
5 Important Lessons I’ve Learned About Mobile App Interface Design

5 Important Lessons I’ve Learned About Mobile App Interface Design

I have been designing for a living since 2009 and, in the past three years, I have been focusing my skills on both web and mobile user interface design. During this time I’ve experienced the good and bad of the industry. Good clients, bad clients. Good ideas, bad ideas. Good developers, bad developers. There have been app approvals and app rejections.

Sometimes it can be frustrating, and although these so-called “bad experiences” can suck, they’ve taught me some important lessons. These lessons not only speed up my day-to-day workflow but also help me design a better user experience for the target audience.

March 25th, 2013 Posted in Business, Layouts
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