More and more designers these days are working in a variety of mediums — both digital and print. But it can take a different set of specifications to put together a successful project for each. Print design has its own jargon.
Understanding how printing works (and how to speak the language of printers) is important for any designer. Don’t think this applies to you because most of your business is web-based? Consider this: At some point a client will ask for print components to go with the website, whether they are business cards or posters or just a great handout for presentations. Knowing the printing basics and terminology will help you bridge the gap. Here are ten key terms you need to know.August 7th, 2013 Posted in Business
Your public portfolio is one of the most important things you’ll ever design. It presents you to the world and, if you’re a freelancer, tends to play a major role in whether or not people choose to hire you.
Because of my role as the editor of Design Shack, I’ve viewed a ton of online portfolios and today I’d like to walk through some of the weaknesses I see time and time again. Read on to see if you’ve made some of these mistakes.July 26th, 2013 Posted in Business
Resumes are everywhere. They can be good, bad or downright embarrassing. But one thing is certain — if you want a job, yours must stand out in a good way. The design needs to reflect your personality, and the information needs to be organized, relevant and spot-on.
More often than not in today’s job market, you may even have several versions of your resume; one tailored toward different types of companies, one for potential clients or another as a showcase piece in your portfolio.June 24th, 2013 Posted in Business
It’s no secret that the agile development process has been hurtling through the development world for several years now, swatting aside the older, clunkier waterfall development method. To be fair, whether it was agile or something else, waterfall really had it coming, as its risk-averse, top down approach just can’t keep pace with the demands of today’s marketplace.
While similar changes are occurring in the design world, the agile design process should necessarily look and feel a little different than agile development; they are, after all, different disciplines. Let’s take a deeper look first at what agile development is, and then at a few great ways to adapt the process to the design world.June 19th, 2013 Posted in Business
You’re probably tired of hearing it, but search engine optimization is important. It can dictate and influence who visits a site, and how many people make it through to see your beautiful design work.
It should be a part of the design process from the planning stages forward. So designers, unplug your ears and make it a priority to learn how you can start thinking about SEO in the design process. Let’s dive into the topic a little more today.June 10th, 2013 Posted in Business
For every member of the design community – designers, photographers and illustrators – the portfolio is an essential tool when it comes to getting new clients or changing jobs.
The portfolio review can be one of the more stressful parts of your career. It can be tough to take criticism and hear things you may not want to about your work. A good portfolio review will make you better and it is just as important to understand how to receive a review as well as give a good one.May 30th, 2013 Posted in Business
Colors, pictures, creativity; designers are quite obviously a group of people that tend to gravitate towards using the right sides of their brains… right? Or is this simply a stereotype that doesn’t necessarily ring true?
Is design exclusively artistic talent put to productive use or is it possible that the industry is equally full of analytical problem solvers? Let’s take a look at how designers think, whether you’re a right brainer or a left brainer, and how I’ve struggled through being a left brainer in an industry of right brainers.May 17th, 2013 Posted in Business
QR codes are all the rage… aren’t they? Their presence certainly seems to have increased in recent years, indicating an impressive adoption rate among marketers. But does that mean that you should be using them? If a client asks you whether or not using QR codes is a good idea, what will you say?
Join us as we take an honest and critical look at both sides of the QR debate so you can decide for yourself whether or not you should be designing with QR codes.May 3rd, 2013 Posted in Business
Almost every business has an email newsletter these days. From retailers promoting sales, to organizations showcasing information and events, the email newsletter is one of the most popular marketing tools out there. And for it to really be effective, it must look good.
An almost unlimited number of free email templates can make it easy to just download something and send out an email, but you should really take the time to create a custom template for communications that represents your business and who you are. Your newsletter represents your work just as much as a website or printed product. Although getting started can be intimidating, it’s fairly easy to create a newsletter template, choose software for distribution and send your first group email. It is important to keep in mind that most people get a lot of email every day, so you must work to make your newsletter stand out.April 29th, 2013 Posted in Business
On Wikipedia, the definition of a keyboard is a “typewriter-style device, which uses an arrangement of buttons or keys, to act as mechanical levers or electronic switches”. In an age where technology is seemingly magical in its state of advancement, our beloved peripheral is starting to feel more like a relic than a modern input device.
As attached as I am to keyboards, I have clear vision to the light at the end of the tunnel. With the prevalence of pen inputs, touch screens, voice commands and other new ways of using technology, its time for us all to admit; The keyboard era is coming to an end.April 17th, 2013 Posted in Business