Business Archive

goals

Establishing a Hierarchy of Goals for Everything You Design

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What one thing above all else makes for a great design? Where should your focus lie? More importantly, is it possible or even desirable to focus on a single goal at the expense of others?

Today we’ll take a look at why goal-oriented design is good design and discuss how being a designer means weighing several competing factors. We’ll also discuss how to decide which goals are the most important and how establishing a hierarchy for each project will make for a better experience for the client, the user and the designer.

October 10th, 2011 Posted in Business
Career Options: 10+ Types of Graphic Design Jobs to Consider

Career Options: 10+ Types of Graphic Design Jobs to Consider

So you want to be a graphic designer? What does that mean exactly? What types of jobs are available? It turns out deciding to be a designer is a pretty vague choice that often requires some more direction and career evolution before you really land yourself in a meaningful career.

Today we’ll explore the underlying structure of the graphic design industry and take a brief look at some different design jobs and career paths that you can and should explore. Whether you’ve been a designer for ten minutes or ten years, this article could help you find your place in the industry.

September 21st, 2011 Posted in Business
The Best Online Portfolio Service: Three Free Options Compared

The Best Online Portfolio Service: Three Free Options Compared

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Whether you’re a freelance designer, a full-time-employee or an out of work designer actively seeking a position, it’s a good idea to increase your web presence as much as possible. It’s always great to have your own site and domain, but you can easily supplement that with some awesome free online services created specifically to host creative portfolios.

Rather than give you another roundup of twenty of these services and force you to do the research yourself, I’ve gone through and picked three of my favorites for comparison so you can quickly see which is best for you. Let’s get started!

September 14th, 2011 Posted in Business
Four Things I Learned From Designing in-Store Advertising

Four Things I Learned From Designing in-Store Advertising

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In-store advertising and marketing is a unique area of design that presents an interesting set of problems. Today we’ll talk about some of the lessons that I learned from the years I spent in this area and how all designers everywhere can apply these lessons in their own work.

August 12th, 2011 Posted in Business
Creating Environments That Optimize Creativity and Inspiration

Creating Environments That Optimize Creativity and Inspiration

Today’s article takes a look at how to help maximize creative thought by carefully structuring the environment around you. Everything from the design of your office to the specific hours of the day that you choose to work can play a key role in how effective you are when it comes time to actually get things done.

July 21st, 2011 Posted in Business
Are Print Designers Doomed? An Important Look at the Facts

Are Print Designers Doomed? An Important Look at the Facts

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We constantly hear blanket statements about how print is in decline and the future of design is digital. Meanwhile, many print-only designers wonder if they should be taking steps to begin the overwhelming journey of learning a new career.

Today we’ll put rumors and speculation aside for a moment and take a look at some real data to see the actual projections for the print design industry and what actions, if any, print designers should be taking as a result.

July 18th, 2011 Posted in Business
How to Teach Someone Graphic Design

How to Teach Someone Graphic Design

Do you have a friend, family member or colleague who is considering design as a profession and looks to you for guidance? Your instruction could mean the difference between a meaningful career and a non-starter.

Today we’ll offer up some basic advice that everyone should consider before attempting to teach someone to be a graphic designer.

July 11th, 2011 Posted in Business
Webmaster Quick Tips: Optimizing Your Website for Search Results

Webmaster Quick Tips: Optimizing Your Website for Search Results

The process to set up and launch a full scale website requires a lot of hard work and dedication. It’s not an easy task to build up new templates and reform them every so often. However, as webmasters it is our responsibility to market and promote each of our launches and give each website a proper branding experience.

Today we’ll go over some extremely helpful search optimization techniques which have been passed down from web designers across the globe.

July 4th, 2011 Posted in Business
Google Hangouts: Thoughts on Concept vs. Functionality

Google Hangouts: Thoughts on Concept vs. Functionality

Today’s discussion topic was sparked by the launch of the new Google+ experiment, specifically Google Hangouts, which represent a new twist on video conferencing.

There’s an important lesson here about how you can take a product with not-so-revolutionary functionality and present it in such a way that it is instantly more useful to potential users.

July 1st, 2011 Posted in Business
Using the Black Box Model to Design Better Websites

Using the Black Box Model to Design Better Websites

Today we’re going to introduce you to a popular model used in marketing to understand consumer behavior. We’ll then discuss how you as a designer can use this model to structure your designs to encourage action from users.

By becoming more equipped to analyze your visitors, you’ll be able to make informed decisions about how to design more persuasive websites.

June 22nd, 2011 Posted in Business
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