Have your ever thought about the way food items were presented to you on a menu? Can something as simple as a menu design determine what and where you will eat? Creating a design for a restaurant menu – paper copies for the table and online versions – is a vital part of the food industry because the way things look can impact sales.
The topic got recent attention thanks to Brian Wansink, who wrote “Slim By Design” and a recent paper for the International Journal of Hospitality Management, asserts menu design can impact exactly what someone orders. And it is all based on simple elements that we use every day from bold lettering to images to creating hierarchy on the canvas. Here are 10 ways you can use some of that information and other techniques to create an absolutely delicious menu design.March 25th, 2015 Posted in Inspiration
You don’t need a great image for every design project. In fact, you can create a great design with no images at all. It’s a trend that is gaining a lot of momentum as typography-focused projects can be used to stand out against a crowded sea of hero images, video and animations.
All you have to do is think like a typographer. Designing without images takes focus, vision and a clear understanding of design and typography principles to create a piece of art that is totally comprised of text.March 16th, 2015 Posted in Inspiration
Every day we are getting a little closer to the release of the highly anticipated Apple Watch. The device is going to further change the way we think about wearable technology and how to design websites and apps for this interface.
Wearables present challenges unlike other design projects. Function is a primary concern, as is size with what will be one of the smallest screens designers have ever worked with. The key is creating a design that is visually pleasing but is user-friendly and provides a functional experience. Here are 10 things to consider as you design for a wearable interface (with examples other designers are already imagining).March 9th, 2015 Posted in Graphics, Inspiration
Do you ever think about mood when you are designing? Mood has impact in two ways – the mood of the project itself and the mood of users. Together they create an experience that connects each user to the project.
While you can’t always account for the mood of users, or their good and bad days, you can create an aesthetic that emphasizes the right mood for your project. Three basic design techniques – color, typography and space – are key components for establishing the mood of a project.February 12th, 2015 Posted in Graphics, Inspiration
Design is all about presentation. You might have spent hours designing a logo or a layout for your client, but in order to fully reap the rewards of your hard work, it can be incredibly helpful to present your work in the perfect manner.
This is where mockup packs come in handy, to showcase the design you’ve poured time and attention into in the best possible light. Today, you can take a look at our huge collection of free and premium vintage mock up sets that would allow you to showcase your work like never before.January 7th, 2015 Posted in Freebies, Graphics, Inspiration
From patterns, to videos, to images, there are a lot of things to choose from when it comes to selecting the perfect backdrop to any design project. While the texture or image you choose is not necessarily intended to be a main part of the overall message, it can have quite an impact.
Backgrounds can be subtle, bold, static, dynamic or non-existent. And backgrounds in today’s projects are often more than just a beige canvas, and are an integral – and integrated – part of the overall design scheme. The trend in background design may even lead some to ask where the background ends and the foreground begins. Today we’re sharing a few tips and tricks for how to choose an effective background.December 8th, 2014 Posted in Graphics, Inspiration
They’re on hundreds of websites, in advertisements, and fill the airwaves – fictional characters that help you relate to a brand or company. These personas are representations of the type of people who use products or services, and are designed to relate to potential users or buyers.
A persona is more than just a face in the design. It is a well-planned and thought-out part of the design process. Designers have to think about the persona during all aspects of a project so that the personality matches the brand and design. From copy and how the persona “talks” to color, typeface choices and other design elements, creating a persona can be an important part of design projects.December 1st, 2014 Posted in Business, Inspiration
With the holiday season right around the corner, many of us will be doing some shopping online. (OK… maybe a lot of shopping!) The checkout page of a website can make that experience one to remember, or one you wish you could forget.
If you are designing a checkout page, there are so many considerations – functionality, usability, security and design. The last element is something every designer can have impact on. A checkout page should not be designed as an afterthought; it is arguably the most important page in the online shopping experience.November 26th, 2014 Posted in Graphics, Inspiration
Negative space is an inspiring field in the design world, where designers use the alternative color in a graphic to make a dual imagery and representation of a product. When it comes to negative space logo designs, agencies can incorporate multiple meanings in to their logo designs.
It’s a great way to capture a customers attention, and make them think twice. We’ve conducted a thorough search for some of the most interesting negative space logos, and collected 80 inspiring designs to give you an idea of what’s possible. Enjoy!November 25th, 2014 Posted in Graphics, Inspiration
Designing a project for children is a rather common assignment. From websites to packaging to other images, creating something that is kid-friendly will likely be asked of most designers at some point. But how can you make something kids and adults will appreciate?
That’s the real trick. Kids and adults have to feel engaged by what they are seeing. There are some things that you can do in the design process. Consider elements such as color, typography, gamification, language, animation, storyline and age group for the best success. Today we’re offering some advice and insight into this very topic!November 24th, 2014 Posted in Accessibility, Graphics, Inspiration