They’re on hundreds of websites, in advertisements, and fill the airwaves – fictional characters that help you relate to a brand or company. These personas are representations of the type of people who use products or services, and are designed to relate to potential users or buyers.
A persona is more than just a face in the design. It is a well-planned and thought-out part of the design process. Designers have to think about the persona during all aspects of a project so that the personality matches the brand and design. From copy and how the persona “talks” to color, typeface choices and other design elements, creating a persona can be an important part of design projects.December 1st, 2014 Posted in Business, Inspiration
With the holiday season right around the corner, many of us will be doing some shopping online. (OK… maybe a lot of shopping!) The checkout page of a website can make that experience one to remember, or one you wish you could forget.
If you are designing a checkout page, there are so many considerations – functionality, usability, security and design. The last element is something every designer can have impact on. A checkout page should not be designed as an afterthought; it is arguably the most important page in the online shopping experience.November 26th, 2014 Posted in Graphics, Inspiration
Negative space is an inspiring field in the design world, where designers use the alternative color in a graphic to make a dual imagery and representation of a product. When it comes to negative space logo designs, agencies can incorporate multiple meanings in to their logo designs.
It’s a great way to capture a customers attention, and make them think twice. We’ve conducted a thorough search for some of the most interesting negative space logos, and collected 80 inspiring designs to give you an idea of what’s possible. Enjoy!November 25th, 2014 Posted in Graphics, Inspiration
Designing a project for children is a rather common assignment. From websites to packaging to other images, creating something that is kid-friendly will likely be asked of most designers at some point. But how can you make something kids and adults will appreciate?
That’s the real trick. Kids and adults have to feel engaged by what they are seeing. There are some things that you can do in the design process. Consider elements such as color, typography, gamification, language, animation, storyline and age group for the best success. Today we’re offering some advice and insight into this very topic!November 24th, 2014 Posted in Accessibility, Graphics, Inspiration
No one wants to think website visitors are spending time on error pages, but it happens. The 404 error page is one place that these interactions happen rather frequently. Design it in a way that speaks to users rather than encouraging them to leave your site.
More memorable and less frustrating 404 error pages are the most successful. They can also be the most fun to design. So what can you do to create the best 404 page for your site? Here are a few tips, tricks and gallery of great examples.November 17th, 2014 Posted in Accessibility, Inspiration
Typography is all about delivering art and information in a beautiful medium. Designing typographic posters is no easy task, and arranging and modifying each individual component is a skilled task. Not only that, special care has to be taken when it comes to the legibility and aesthetics of the fonts being used in the poster, choosing type that works well together, and conveys the right impression.
To pay our tribute to all the experienced typographic artists in today’s post, as well as inspire you to try your own hand at this type of art, we have come up with a grand compilation of a hundred typographic posters from around the web. Read on to browse through some delightful inspiration, and beautiful art.October 27th, 2014 Posted in Inspiration
Have you ever picked up a printed work and taken a minute to admire the feel of it? You hold the paper and get a feel for the thickness and texture while noting the impressions of each letter? That is the beauty of letterpress. This style of printing presses the image into the paper in a technique that has a special feel and quality to it.
While letterpress looks and feels sophisticated, it is something that is an option for most designers working on print projects. You just need to find a printer in your area (or invest in letterpress machinery yourself) and understand the intricacies of preparing a design for this printing method.September 29th, 2014 Posted in Inspiration
Design is a method of expression. It communicates a visual message to those who see it. It also communicates a story, whether implied or clearly stated.
As a designer, it is your job to make sure that story is clear. The design story should fall in line with the story of the company, brand, website, game, bottled drink or whatever you are working with. Telling a story is important to create a lasting impression and make your “thing” more memorable than all the others out there.July 30th, 2014 Posted in Inspiration
Browsing through collections of websites, such as those from Awwwards or The Best Design, you often notice a common theme – great photography. A great image can make your website (or any design project for that matter) look amazing.
But what if your images are less than stellar or you have a limited number of images to work with? You can still create something with a lot of visual impact. With editing, creative use and a few design “tricks,” you can create something special with as little as a single image. Here are 10 techniques to try.July 21st, 2014 Posted in Graphics, Inspiration
For the last month, most of the world has been enthralled by the World Cup, which concluded Sunday in Brazil. (Germany won the title, 1-0, if you missed it.) The world’s largest sporting event made me think about the lessons football (or soccer for those of us in the USA) can teach us about design.
Sport is a lot like design. It’s competitive. It’s timed with deadlines. It leaves a lasting impression. The similarities are quite fantastic and here are 10 lessons I learned while watching the World Cup this month. (As a bonus, you’ll find World Cup design goodies featured with this article.)July 14th, 2014 Posted in Inspiration