We’ve all heard the phrase “sex sells” but when it comes to design, what does the selling? Text or images? The reality is that both are essential parts of almost every design project. What makes the difference between a project that works and one that falls short is striking the right balance between the two.
While visuals are often processed faster, text can provide greater understanding. Creating balance between text and visual content is a combination of understanding your project and the best method of delivery for content, audience expectation, weighting of elements and delivery.December 22nd, 2014 Posted in Layouts
Do you need to think about empathy when you design? (The answer is yes.) It may seem like a pretty common sense answer, but too often we get caught up in the design and message and not the user.
Who are you creating the design for? How will they connect with it? That’s where empathy comes in. Thinking about it from the start of the process can help you put together an even more successful project. (As you read through this post, look at the examples and think about the emotions these sites make you feel.)November 10th, 2014 Posted in Layouts
One of the most important locations on your website is the footer. Yes, seriously. It may not be the area of the greatest design or most impressive content but it is a place where users frequently look for information. So it is vitally important that you don’t neglect this area when planning a web design project.
But what elements should you include? How can you keep the footer organized and in line with your overall aesthetic without being obtrusive? You’ve come to the right place. Here we’ll look at tips for creating a great footer with examples of some websites that are doing it well.August 27th, 2014 Posted in Layouts
Think of how many patterns you follow in your daily routine. From waking up and getting ready for work to falling asleep each night, the day is filled with these small repeating elements that create order and calm. Patterns in design do the very same thing: These repeating elements can bring order to a project and create a sense of calm (or chaos) to set a tone.
That’s the true appeal of a pattern. It helps direct users through an aesthetic by following the pattern or series of objects and tells users how to interact with something. Designers can create patterns in a number of ways – with backgrounds, objects, color, words, panels or by using a combination of these elements.August 20th, 2014 Posted in Layouts
One of the most complex jobs you can take on as a designer is getting something ready for book-style printing. Not only will this type of project include a lot of pages, it can also come with options not available for other types of design projects and its own set of terms and lingo.
What are the terms you need to understand when getting something ready to be printed book-style? We’ve got the answers so you can tackle your first book-style or bound printing job.August 18th, 2014 Posted in Layouts
Almost everywhere you look these days, you find a map or location-based nugget of information. Almost every app asks for a location and it is becoming more and more common on desktop websites as well.
But if you have not branched out into the world of mapping or location data, it may seem a little intimidating. How can you effectively use mapping services for your website or app? We’ll take a look at 10 ways you can integrate a map today.June 23rd, 2014 Posted in Layouts
Horizontal harmony. It’s one of those things that you seem to only notice when it is missing. Horizontal harmony is the relationship between elements across a design. It’s more than lines and rules; it’s also an invisible grid creates a sense of place for design elements.
How can you create horizontal harmony? While some techniques are easier than others, it is not an overwhelming concept. It just takes a little planning. By thinking about things such as a baseline grid, space between lines of text, positioning of elements and the overall aesthetic, horizontal harmony is just part of the design process.May 6th, 2014 Posted in Layouts
The shapes of objects in your design may be sending a message to users that you aren’t even aware of. Whether you put an image inside a square or circle or triangle can have an impact on what people think about that image.
Sometimes a shape is more than just a group of connected lines. The use of shapes can be obvious or subtle and appear within images or as elements in a design. Here, we will look at common shapes used in design projects and the signals they may convey.April 30th, 2014 Posted in Layouts
A somewhat bold prediction: 2014 will go down as the year of parallax. Before you downplay this reemerging trend, think about it. With developments in HTML, CSS and jQuery, and more people running on high-speed internet connections it is not a stretch to think this nifty technique will really explode this year.
Parallax scrolling effects are fun, user friendly and allow for new types of creative thought in the website design process. The end result is a technique that can be fun to create and can create a highly visual and interactive experience for users.February 17th, 2014 Posted in Layouts
We talk a lot about emerging trends and how to make them work in a variety of design projects. But there are some design techniques that I am, quite frankly, sick of seeing. They are overused, overdone and just not effective anymore. (And if you use them, you risk having a design that looks like a lot of other stuff out there.)
Today, we’re going to take a look at 10 design trends that have outlasted their time. Do yourself a favor and really think about removing each of these tricks from your 2014 projects.February 3rd, 2014 Posted in Layouts