Articles Archive

5 Ways to Be an Ethical SEO Expert

5 Ways to Be an Ethical SEO Expert

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Search Engine Optimization (SEO) has been a huge buzzword among marketers for years. The reason for this is that search engines can be legitimate sources of mountains of traffic for your site and the higher you rank on them the better.

The problem that arose in the early days of SEO was a blatant abuse of the system. What began as a few innocent tricks to earn more visitors morphed into questions of etiquette and heated debates regarding what should and shouldn’t be allowed. The web design community has come a long way in the past decade but there are plenty of marketers that still follow the tactics of the 90s either through ignorance or defiance.

Today we’ll briefly look at how to engage in SEO in an ethical manner by pointing out five key techniques to avoid.

June 29th, 2010 Posted in Web Standards
Why Your Great Ideas Will Fail

Why Your Great Ideas Will Fail

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Everyone has a big idea.

The next Facebook or Twitter is being presented to potential funders by a hundred different startups every year. However, many or even most of these ideas never really get off the ground. So what’s standing between these companies and success?

Today we’re going to look at why many brilliant ideas fail to make an impact and one essential question that could’ve helped them succeed.

June 25th, 2010 Posted in Business
10 Tips for Designing HTML Emails

10 Tips for Designing HTML Emails

Love ‘em or hate ‘em, HTML emails are a wildly popular marketing tool and you will almost definitely come across clients that want you to build them.

If you don’t know anything about HTML emails, they’re annoying to develop and break all the rules you’ve ever learned as a web designer, but being able to code them is a valuable skill to possess. Today we’ll look at ten quick and easy tips to get beginners started on the road to creating beautiful and functional emails.

June 24th, 2010 Posted in CSS, HTML
Web Design Critique #5: Aaron Storry Photography

Web Design Critique #5: Aaron Storry Photography

Every week we take a look at a new website and analyze the design. We’ll point out both the areas that are done well as well as those that could use some work. Finally, we’ll finish by asking you to provide your own feedback.

Today’s site is Aaron Storry Photography. Aaron is a photographer in Northamptonshire and today we’ll be looking at his online portfolio.

June 23rd, 2010 Posted in Critique
How to Develop Success Criteria for Your Site

How to Develop Success Criteria for Your Site

Running a website is can be a seemingly pointless and unfulfilling venture if you don’t take the proper steps to ensure advancement.

Today we’ll take a brutally honest look at how you should measure success and develop goals that actually lead to productivity.

June 22nd, 2010 Posted in Business
5 Reasons You Should Be Writing for Design Blogs

5 Reasons You Should Be Writing for Design Blogs

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You may have notice that this week’s theme at Design Shack has been talents to add to your skill set as a designer. First we looked at copywriting, then marketing, and today we’ll examine blog writing.

Blogging has come a long way in recent years. The practice has transformed from a questionably productive hobby into a popular and lucrative profession. The design blog industry is one of the fastest growing niches in the blogging world and here we bring you five convincing reasons to join the fun and begin writing your own design-related articles and tutorials.

June 18th, 2010 Posted in Business
Why You Can’t Ignore Marketing

Why You Can’t Ignore Marketing

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In our last article, we looked at why designers can’t ignore copywriting, today we examine why marketing is the same way.

We’ll discuss why you should continue to better yourself by increasing your talents and how you as a designer should respond to the increasing need of online marketing for small business owners.

June 17th, 2010 Posted in Business
Web Design Critique #4: Anthem Design Group

Web Design Critique #4: Anthem Design Group

Every week we take a look at a new website and analyze the design. We’ll point out both the areas that are done well and those that could use some work. Finally, we’ll finish by asking you to provide your own feedback.

Today’s site is Anthem Design Group. Anthem is a small award-winning creative and interactive design agency located in Atlanta, Georgia USA

June 16th, 2010 Posted in Critique
The Importance of Copywriting in Web Design

The Importance of Copywriting in Web Design

Designers often neglect to focus on both well-written copy and structuring a design so that it highlights the copy on the page. Today we’ll discuss why copywriting is so important, who needs to learn it, and how to create content-centric designs.

June 15th, 2010 Posted in Business
Analyzing and Comparing Popular Blog Designs

Analyzing and Comparing Popular Blog Designs

If you’re thinking about starting a blog, there are a lot of technical details to consider when attempting the initial layout of your page. How large should your text be? What font should you use? Should your images have borders?

We’ll help you answer these questions and more by tearing apart the post designs of popular design blogs. Examining the work of others will give you insight into popular trends and what you think works best. Let’s get started!

June 12th, 2010 Posted in CSS, Graphics, HTML
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