Business / 30 Sep 2019
Should Analytics + Stats Impact Web Design? Pros + Cons
Do you take an analytical approach to website design? Most designers understand the logic behind connecting an analytics tool such as Google Analytics to a website. It helps you better understand traffic patterns, user behavior, and what people are looking for on your website.
But analytics can also help shape the design. If a page isn’t converting users, analytics can help you understand why to change the way the page looks. If people aren’t buying a specific product, analytics could help show a usability flaw that you can fix.
But you can also get mired in the numbers and bring website development to a screeching halt.
Today, we’re looking at the pros and cons of using analytics to shape website design.