Every project requires a system and hierarchy for text elements. Just think about all the small pieces of text that are used throughout a design – headlines, body copy, navigation elements, legal information, captions and so on.
But how do you create that hierarchy so that every text element flows smoothly to the next? Today, we’ll take you step-by-step through building a system of typography hierarchy that can be used for almost any design project. (And we are pairing the tips with beautiful examples of great typography to help you gather a bit of inspiration.)
We have a sort of chicken and egg dilemma today: What comes first? The copy, or the typeface? There is a fine line between designing with or without the words.
Typography and design can alter what you think about when you read words. Think back to the process. Do you pick a typeface first or wait for the copy? (Without giving too much away, the secret is collaboration. If you don’t work together, you’ll only end up with a blank canvas.) Here are a few different scenarios and suggestions.
There’s long been a theory that serif typefaces are for printed projects and sans serifs are for website design. But with more high definition screens and great type options available, that rule just isn’t so much a rule anymore.
Whether you prefer serifs or sans serifs (or a combination of the two), the main objectives when choosing typefaces for digital design projects should be readability and legibility. Simple, you need to pick fonts that are sharp and easy to read on the screen. Part of this is related to usage, such as size and placement of text, and then to the style of typeface you choose.
Plenty of designs – both in print and online — are featuring handwritten typefaces in a big way. From custom options to fonts that you can sync online or buy for print projects, this flair for letting is quite popular. The most trendy use is as a dominant headline element in a hero header-style homepage design.
This style can be tricky to use, though, and is not a fit-all solution. Today, we’ll look at eight ways to make the most of the handwritten typeface trend in your design projects.
Kinetic typography seems to be everywhere these days. From television commercials to website landing pages, movable type is a popular visual tool. This popularity could come from a number of reasons but one obvious factor is that it catches your attention. People tend to be drawn to words and want to read them.
Kinetic typography puts this together with some simple animations to create words that move on the screen, grabbing your attention and engaging the senses. So let’s take a look at kinetic typography and how you can integrate it into some of your design projects. (Note: The examples in this article include animation; click the images for links to the original sources to see them in action.)
Choosing the right font is an important aspect of any web design project. There are hundreds, even thousands, of great options out there and many can be used with free licenses thanks to tools such as Adobe Typekit and Google Fonts.
But is one service better than the other? Is there a benefit to Google Fonts or Typekit over the other? And just how can you get started with these tools if you have not used them yet. You are in luck, because today we’ll answer those questions.
It’s an hour before deadline and your boss just handed you a design project to finish up. And it’s bad. Very bad. It has problems ranging from poor images to crazy color, typography choices to general sloppiness. What should you do? Can it be fixed?
There are a few things you can do to help salvage a bad design with the understanding that it won’t be perfect. But making it passable as a design project for your company might well still be an option. Here’s how!
Today we’re going to discuss something that is both a hot trend and timeless art: typography. The basic rules outlined below will help you become more aware of how you structure and use typography in your designs.
Being conscious of these rules can improve nearly everything you create that contains a headline or major typographic element. Let’s get started!
Kerning is a subjective art. Every designer may feel differently about how combinations of letters look together. Most though can agree that almost every bit of type needs a little kerning.
Kerning – the adjustment of space between two letters – is something the untrained eye can rarely see. Good, or poor, kerning is more of a feeling as to whether type works or not. Here we have eight tips to keep you from falling into the auto-kerning trap so that you can kern type like a pro. (This post is filled with letter combinations; use them as a springboard to thinking about kerning. Do you like the way the letters or numbers work together? How would you kern them differently?)
There’s no way to quantify all of the font options available for website designers. Almost every day a new typeface shows up in my inbox or Twitter feed. But not every one one of these typefaces – no matter how beautiful – is right for designing a website.
When it comes to selecting the perfect font, you have think about a variety of things including compatibility, load time and design purpose. Today, we have seven tips to help you select and use the best web font for your design project.
One of the most important elements for people looking at anything you design is the type. It needs to be clear and readable and it should direct users through a design, from most important elements to least.
And that, in a nutshell, explains typography hierarchy. But to really master the art of type, you need to understand how to layer type throughout a design to achieve maximum impact. Read on to learn how to master typography hierarchy and create effective type in every project.
Almost every design project you encounter will include type of some kind. And it’s very likely that that type will start as a font on a computer, unless you create it yourself. With using specific computer fonts, come some very specific rules regarding their use, which can vary by project.
So what is a font license? Do you need one? And where can you find the tools and resources you need to make sure you are using fonts properly? Lucky for you, we have a primer. (And the images in this post include fonts that you can license to use in your projects.)