In this article, we’ll look at some of the common problems with tone of voice in web copy and how to avoid them. Beyond that, we’ll consider how to go about developing an effective tone of voice for a website and maintaining it through the use of tonal guidelines.
How to Develop Your Website’s Tone of Voice
by Joshua Johnson on 1st August 2011 with 1 Comment
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About the Author
Joshua Johnson
Equal parts editor, writer, designer, & photographer. Hit me up on Twitter, read my Mac tutorials or check out my photos.
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