Whilst Search Engine Optimisation is an important aspect of any website, it’s important not to get too concerned with it. This is a great article about what’s more important when designing and creating a site.
you should always start your design process with some SEO research… it helps you understand your market, the correct use of language, weight of elements on a page… its insane to say seo isnt important… many people would say branding but i know of millions of brand heavy sites that do nothing proactive because they dont seo.
Yes, I think SEO is very important. It is important to keep SEO in the forefront of your mind when beginning the design process as well, i.e. making the website SEO friendly. In my experience I’ve performed SEO on far too many sites that weren’t initially designed with this in mind and ends up costing the client more due to the fact so much has to be edited/altered.
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David Appleyard is a designer, editor, and online entrepreneur based in Manchester, UK. He manages Tuts+, along with having founded several design websites including Design Shack.
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