The State of Shapes
This logo certainly makes an impact, the octopus a strong example of visual imagery. It uses a well-used format for a logo, but the mark and typeface manage to look coherent and effective.
Posted in Branding → Logo
White Whale
A simple logo that uses a well-trodden, but effective concept to make a mark. I like the stark use of black and white, and the intriguing shape of the whale.
Posted in Branding → Logo
Martha\'s Darkroom
A simple logo that really works, I love the effortless representation of the lightbulb. The way the 'M' works as a filament is great, it's the little details that make logos work.
Posted in Branding → Logo
Carolina Panthers Logo
A simply brilliant re-imagining of the Carolina Panthers logo. Their most recent branding update has met some hostility, and I certainly prefer this. I love the agression that's been captured, and the teeth!
Posted in Branding → Logo
Vision Event
A good example of a logo that takes a simple idea but adds depth using detail. The colour palette really works, as does the way the background mirrors the shape of the logo.
Posted in Branding → Logo
David Michael Alternate
A superb logo that's immediately recognisable owing to the nature of the typography. The white works beautifully on the dark brown background, the typeface giving the logo a unique character.
Posted in Branding → Logo
Paper Plane
A painfully simple yet beautifully effective logo design that has a certain motion to it. I particularly like the blue colour and the rough texture and edges of the lines, it helps to add character and depth to the design.
Posted in Branding → Logo
Two Rivers
A subtle and understated logo that uses a muddy green colour rarely seen in graphic design. The overall effect is actually quite effective, the neutral and earthy colours highlighting the contrast between the background and the river blue.
Posted in Branding → Logo
