Hon-ay Deux
A simple logo that uses colour and imagery to convey a brand. I like the typeface used and the way the mark works with the subtle logotype.
Posted in Branding → Logo
The State of Shapes
This logo certainly makes an impact, the octopus a strong example of visual imagery. It uses a well-used format for a logo, but the mark and typeface manage to look coherent and effective.
Posted in Branding → Logo
White Whale
A simple logo that uses a well-trodden, but effective concept to make a mark. I like the stark use of black and white, and the intriguing shape of the whale.
Posted in Branding → Logo
Martha\'s Darkroom
A simple logo that really works, I love the effortless representation of the lightbulb. The way the 'M' works as a filament is great, it's the little details that make logos work.
Posted in Branding → Logo
Carolina Panthers Logo
A simply brilliant re-imagining of the Carolina Panthers logo. Their most recent branding update has met some hostility, and I certainly prefer this. I love the agression that's been captured, and the teeth!
Posted in Branding → Logo
Vision Event
A good example of a logo that takes a simple idea but adds depth using detail. The colour palette really works, as does the way the background mirrors the shape of the logo.
Posted in Branding → Logo
David Michael Alternate
A superb logo that's immediately recognisable owing to the nature of the typography. The white works beautifully on the dark brown background, the typeface giving the logo a unique character.
Posted in Branding → Logo
