Notch Logo
A simply beautiful logo that uses its typeface to create an immediate brand. I love the colour palette, particularly the subtlety of the tones. This logo stays with you.
Posted in Branding → Logo
VP
Here we have a mockup for a logo that uses white space very effectively. I like the red tones and the consistent sense of curvature. The overall shape makes a strong impact, making a mark in your memory.
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Hon-ay Deux
A simple logo that uses colour and imagery to convey a brand. I like the typeface used and the way the mark works with the subtle logotype.
Posted in Branding → Logo
The State of Shapes
This logo certainly makes an impact, the octopus a strong example of visual imagery. It uses a well-used format for a logo, but the mark and typeface manage to look coherent and effective.
Posted in Branding → Logo
White Whale
A simple logo that uses a well-trodden, but effective concept to make a mark. I like the stark use of black and white, and the intriguing shape of the whale.
Posted in Branding → Logo
Danger Room
An example of branding that makes an impact through its unique use of colour and shape. The orange of the background immediately grabs your attention, while the mark itself really works as a combination of house and detonator.
Posted in Branding → Logo
Martha\'s Darkroom
A simple logo that really works, I love the effortless representation of the lightbulb. The way the 'M' works as a filament is great, it's the little details that make logos work.
Posted in Branding → Logo
