Flipflop Design were asked to create a new brand identity and package design which was imminently identifiable as hot pepper sauce at first glance. Flipflop came up with the hard hitting brand name 911 to communicate the seriousness of the heat within. The strap line "One drop does it" coupled with the burnt out font reinforces the brand. The logo design created using chilli peppers is eye catching and a perfect encapsulation of the product.
Lee SaxelbyPosted in Branding → Product
A fascinating, if grimly pictured, concept for a business card. The die cut throwing star idea would certainly make an impact! I particularly like the attention to detail and the ridged edges.
Posted in Branding → Business Cards
A beautifully vibrant and vivacious business card for a freelance designer! The textured background and arrow design works really well but the central name totally steals the show! The colour and detail really make this card stand out.
Posted in Branding → Business Cards
Big, bold and red. This mock branding is a real attention-grabber, and I love the use of bold colour. The logo is surprisingly good, with the sideways heart offering a unique take on a well-known concept.
Posted in Branding → Letterhead