Layouts / 15 Sep 2010
There are two things you can add to just about any site to increase readership: drop caps and hero shots. These aren’t anything new, and they’re by no means “secrets”. But a lot of designers don’t realize that they’re used for more than just aesthetic reasons. Today I’m going to explain why they work—and show you to best implement them.
Just before I dive in, a word of warning. Using these elements will increase readership rates. That is, more people will read your copy. But if your copy is poor, using drop caps and hero shots will also decrease response rates. So you need to have strong copy to use these elements effectively. Otherwise you’ll actually get fewer conversions. You can check out my previous article here at Design Shack for a quick-start guide to spotting and writing persuasive copy.