Carrie Cousins

Business / 10 Jun 2013

Do I Need to Design With SEO in Mind? a Guide for Designers

You’re probably tired of hearing it, but search engine optimization is important. It can dictate and influence who visits a site, and how many people make it through to see your beautiful design work.

It should be a part of the design process from the planning stages forward. So designers, unplug your ears and make it a priority to learn how you can start thinking about SEO in the design process. Let’s dive into the topic a little more today.

Business / 30 May 2013

Tips and Advice for a Design Portfolio Review

For every member of the design community – designers, photographers and illustrators – the portfolio is an essential tool when it comes to getting new clients or changing jobs.

The portfolio review can be one of the more stressful parts of your career. It can be tough to take criticism and hear things you may not want to about your work. A good portfolio review will make you better and it is just as important to understand how to receive a review as well as give a good one.

Software / 27 May 2013

Creating a Portfolio With the All-New Dunked

As a designer, I am often overwhelmed by creating a portfolio. I want something that is simple, easy to navigate and showcases a variety of work, including print and digital projects.

I should also be able to update the portfolio easily and don’t particularly want to fool with the hassle of coding. Dunked is the new portfolio solution that meets all of these needs and more. Let’s take a look at it today.

Inspiration / 22 May 2013

Pinterest for Designers: Using It to Your Advantage

Design inspiration is all around us. And every day there are new tools popping up to help us collect and share that inspiration. One of those great tools is Pinterest. The image collection platform is a fantastic source of design inspiration, from typography to print, web or packaging design.

Newer additions to the service, such as boards for business and hidden boards make the tool even more useful. Haven’t gotten on board with Pinterest yet? Not sure how to make it work for you? Read on.

Graphics / 13 May 2013

How to Build a Brand Bible & Visual Style Guide

Every brand, from the smallest website or startup, to corporate giants such as Nike or McDonald’s, need a set of branding guidelines and rules to maintain their identity. This document, which can range from a couple of pages, to several hundred, is the thread that holds together what the public sees from a company.

A brand bible establishes the voice and personality of a company, as well as who the public will see, and it governs every aspect of communication from the company. The brand bible is the basis for all interactions on behalf of a company – personal communications, social media, advertising and design. While a brand bible focuses on many things, we are really going to look at how it affects design.

Inspiration / 8 May 2013

Trendy Design: Making Emerald Work for You

Emerald is picking up plenty of buzz this year. The green-blue hue works well in design projects, from backgrounds, to the base color in a palette, to serving as an accent. The color is gaining even more popularity in 2013 because of its designation as Pantone Color of the Year.

Not only are web and print designers jumping on the trend but so are designers in the fashion, beauty and home décor industries. Why? Because Emerald has an almost universal appeal. Here are some ways to make it work for you.

Business / 29 Apr 2013

Simple Tips for Designing a Newsletter Template That Stands Out

Almost every business has an email newsletter these days. From retailers promoting sales, to organizations showcasing information and events, the email newsletter is one of the most popular marketing tools out there. And for it to really be effective, it must look good.

An almost unlimited number of free email templates can make it easy to just download something and send out an email, but you should really take the time to create a custom template for communications that represents your business and who you are. Your newsletter represents your work just as much as a website or printed product. Although getting started can be intimidating, it’s fairly easy to create a newsletter template, choose software for distribution and send your first group email. It is important to keep in mind that most people get a lot of email every day, so you must work to make your newsletter stand out.

Business Card Templates / 10 Apr 2013

Design a Business Card That Won’t Get Thrown Away

It’s an almost unavoidable part of doing business – the business card. While more people are beginning to ditch traditional paper cards for digital counterparts, the business card is still an integral part of doing business.

Cards are almost as commonplace as the handshake, and it’s something you’ll always want to have ready to hand when you meet a potential new client.

So what makes your card stand out from the pack? How can you design a card that won’t get thrown away minutes after the meeting? And how can your card best illustrate the style of your work?

Let’s delve into some suggestions and tips today.

Typography / 19 Mar 2013

Mixing Typefaces: Tips and Techniques

Mixing typefaces can be on of the most rewarding, and trickiest parts of the design process. Creating the perfect pairing of typography can result in a beautiful and perfectly readable outline for almost any project.

But how can you get started? What should you consider when mixing typefaces? While the answers aren’t black and white, there are a few things you can do. Think about contrast, x-heights, shapes and slants and overall mood when combining typefaces for any project. In this article, we’ll be delving into each of these in a little more detail!

Inspiration / 11 Mar 2013

10 Things I Learned About Design From iPad Apps

Good design is all around us. Not just in printed materials or on websites, but also in everyday items. What’s great is that you often don’t notice it — you just enjoy whatever item, tool or website you are using.

Nowhere is this more true than with mobile apps. Most of us use them every day, but do you ever stop to think how much they are shaping the way you approach design? Apps can be a great source of inspiration and also another reminder of time-tested design concepts. Here are ten of the great lessons I have learned (and re-learned) from iPad apps.

Software / 7 Mar 2013

Webnote: A New App for Browsing and Inspiration Clipping

If you’re anything like me, you love collecting visual bits that you find while working online – photos, video, text, gifts, whatever. These little pieces from the web are sources of inspiration that help to shape future projects, showcase trends, and serve as reminders of some of the neat things others are doing.

Creating this visual collection just got a little easier for iPad users with the new Webnote app, which allows you to browse, collect visuals and share all from one app. Here’s a look at how it works.

Mobile / 1 Mar 2013

Zurb Goes Mobile First With the All-New Foundation 4

Planning web projects for a host of devices got a little easier this week with the release of Zurb Foundation 4, a responsive framework with a mobile-first outline.

The follow-up release to Zurb’s Foundation 3 flexible grid is structured to make designer’s think mobile first. With more than 1.08 billion smartphones being used worldwide, it’s a trend that will likely continue to gain popularity. Join us as we take a look at what’s new in Foundation 4, and discover why you should consider using it for your next design project!