Graphics / 7 Oct 2010
Designing With Strong Simple Focal Points
In design, we tend to think of simplicity in terms of recent trends towards minimalism. A simple design by this definition is one with lots of literal whitespace and very little on the page outside of what is absolutely necessary.
However, instead of blindly following this trend, it’s important to understand the ideas behind it so that we don’t find ourselves trapped in a minimalist box with obvious grid-based layouts, white backgrounds and newspaper-style typography (not that this is bad, it’s just not good to be stuck in this idea). When you consider the principles of design that are at work in minimalism, you can successfully break out of the box and create clean designs that aren’t bound by an obvious and strict visual style.