Freelance is a Day to Day Business
Why do we get so nervous and paranoid when we don’t hear back from a client? Well, we have bills to pay and replacing a client takes a lot of time and effort. Recently, a long time, regular client stopped answering my emails. After two emails, I got a little nervous. After four emails, and several weeks, I panicked. Luckily, I had an email to another contact at the client’s company, and wrote to ask if my contact had left the company. A few hours later, I received an email from my contact, saying he had found my emails in his trash folder, and he apologized up, and down, left, and right.
I admitted that I wondered if I had been fired and he assured me I would be working for that company long after he was gone. I felt a peaceful calm, but it showed me I should accept more projects, even if I had to sacrifice some sleep, and weekends. That is the life of a freelancer!
There have been some instances where I was fired without being told. The worst example was an art director who replaced the art director I had worked with for years. Oddly enough, I had gotten her that job and after two months without an assignment, my calls, and messages went from, “hi, let me know when you want the next assignment done,” to, “why haven’t I heard from you?”
I finally managed to get her on the phone and she informed me that my “style” didn’t match her “visions” for the magazine… the one I helped build up from the ground. I guess she didn’t last long, so her “vision” didn’t work, but, by then, everyone I knew there had moved on, and the magazine went out of business. Some years later, she applied to be my assistant at a large corporation where I was employed. I threw her résumé in the trash. A good lesson to communicate honestly with people, as well as how to return a favor!
The financial hit did hurt, but I did manage to replace the client, and income fairly quickly. Again, another lesson in not getting too comfortable with a freelance situation. There are never any guarantees.
Be Honest with Yourself
Some people will admit that, although they did their best on a project, and the client gave it rave reviews, sometimes there are afterthoughts, or poison spilled by a hater, or, sometimes the freelancer takes the fall for an internal problem, which was no fault of theirs. When the communications stop, you have to ask yourself several questions:
- Was my last effort my best, or did I just skate through it because I was too comfortable?
- Whatever the client said about being happy with the outcome, were there any clues they were not happy? Was their tone the same as always?
- Have I tried all options to communicate with the client to find out why I haven’t been contacted, or had a call, or email returned?
- Have I swallowed my pride, and kept reaching out to the client to find out what’s going on?
- Am I going to give up, or keep on trying to find out what’s going on?
- How much do I do before I’m seen as “pathetic?”
The answer to all of these questions is; keep trying until you have an answer, good or bad. There is no death penalty for trying, and who cares if you seem pathetic? The fact is; the client is pathetic for not having the guts to speak with you, or it’s all a mistake, and you will have your client back, and if that’s so, the relationship will be stronger than before.
The biggest lesson, however, is to never stop looking for new clients. The worst thing that can happen is you have too many, in which case you can hire an assistant to help, or fire the worst client you have, and replace them with a better one.
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Speider has created designs for Disney/Pixar, Warner Bros., Harley-Davidson, and Viacom, among other notable companies, and is a former member of the board for the Graphic Artists Guild, and co-chair of the GAG Professional Practices Committee. He writes for global blogs on design ethics, and business practices, and has contributed to several books on the subject of business for designers.
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