Layouts

Advice for crafting layouts and structure that can create a clear, original web design.

8 Rules for Creating an Effective Responsive Website or App
Layouts / 5 Nov 2018

8 Rules for Creating an Effective Responsive Website or App

Users are spending a lot of time interacting with websites on mobile devices, rather than desktops. And that number seems to be growing daily. According to eMarketer, adults in the U.S. spend an average of 3 hours and 35 minutes on their phones, and the amount of time engaging on these devices is expected to pass TV viewing next year.

That has significant implications for all web designers and developers. You must be creating effective responsive websites or apps to meet this need. Today, we’re exploring eight rules to make sure you follow whenever you’re designing a responsive experience (whether for a website or an app).

Infinite Scrolling: Pros and Cons
Layouts / 26 Sep 2018

Infinite Scrolling: Pros and Cons

One-page websites are a major design trend. Especially when it comes to one-page designs packed with content, thanks to infinite scrolling techniques that allow designers to continue a webpage indefinitely.

This technique is great for some sites and content types, while for others it can be cumbersome and frustrating. Like any other design technique, you shouldn’t do it just because you want to try something new; it should be a strategic part of your design framework. So how can you decide? Let’s take a look at the pros and cons of infinite scrolling websites.

The Golden Ratio in Design: Examples & Tips
Layouts / 24 Sep 2018

The Golden Ratio in Design: Examples & Tips

This might feel like a math lesson but hang in there. The golden ratio combines a little bit of math, a little bit of nature, and a lot of practical application for designers. Let’s take a look at what the golden ratio means for design, and a few tips for using it in your design projects.

The golden ratio has been used throughout history to create design elements that have an ideal visual appeal. Because the shape is rooted in nature and mathematics, it’s the perfect combination of balance and harmony. And it’s a superb tool to have up your sleeve as a designer.

10 Ways to Simplify Your Design
Graphics / 25 Jul 2018

10 Ways to Simplify Your Design

It’s no secret that simple is often better when it comes to website design. An interface that’s simple to understand—and just as simple to use—is more likely to turn visitors into active users who will return to your site later.

But how do you simplify your website? Even if you aren’t building something new from scratch, the trick is to set goals and then look at the path to reaching them for users. Anything that gets in the way of that path should be eliminated. Anything that makes understanding what a user is supposed to do should be removed from the design.

That’s what we’re going to look at today – a few tricks that you can use to simplify your website design. And these ideas work for existing sites and new builds. (This article features examples of stellar simple designs, visit each site for even more inspiration.)

Vector vs. Raster: What Do I Use?
Layouts / 18 Jul 2018

Vector vs. Raster: What Do I Use?

With all of the image options and file formats out there, it can be a little overwhelming when you are choosing what file type to use (and send to clients). Compatibility is always a concern when you are working with different file types, but when it comes to graphics and images the type of computer graphic format you use is essential to how the image renders.

There are two types of digital graphics files – vector and raster. Vector images are made of hundreds of thousands of tiny lines and curves (or paths) to create an image. Raster images are composed of pixels. But how do you know what format is best for your next project?

7 Tips for Designing a Large Footer
Layouts / 28 Jun 2018

7 Tips for Designing a Large Footer

Not all website footers are made equal. While footer design might not be a sexy part of the web design process, a great footer can help users find information, contact you, and better engage with a website. Here’s how you design one that’s functional, and beautiful.

A large footer can also help organize information and make navigating a complicated website that much easier – think about the massive, multi-layer footer on Amazon’s website.

The trick to a large footer is content organization. Once you figure out what the footer design should help users do, it is easier to design a bottom-of-the-page element that you can be proud of. Let’s dive into some footer design tips.

7 Tips for Creating a Time-Saving Design for Users
Layouts / 30 Mar 2018

7 Tips for Creating a Time-Saving Design for Users

Users have short—very short—attention spans. That’s probably evident just looking through your website analytics. This makes it more important than ever to deploy design techniques that help users scan and get the most information from your website in the shortest time possible.

It is your job to understand what users need to glean from the design at a glance and help them get that information, so maybe they’ll stick around and explore your website. Here are a few ways to do it!

10 Web Design Commandments for Every Project
Layouts / 21 Mar 2018

10 Web Design Commandments for Every Project

Do you have a rulebook when it comes to website design? There are some rules that apply to pretty much every web design project—let’s call them the “web design commandments”.

No matter how large or small the website, these rules are the foundation for good design. If you follow along with these basic guidelines, and make them part of your thinking for every project you start, you’ll avoid many of the pitfalls that designers can stumble into!

10 Tips for Designing Landing Pages That Don’t Suck
Layouts / 15 Mar 2018

10 Tips for Designing Landing Pages That Don’t Suck

A landing page is the first experience your customer (or potential customer) will have with your brand. It has to convey information, encourage a call-to-action, and reflect your personality. It’s difficult! Today we’re sharing ten landing page design tips to help.

If you just stick your logo and product image on a template, it’ll be obvious. The page won’t provide the experience or information your customer expected when getting there. Whether it is hard to navigate, difficult to read, or a mess of visuals, designing a landing page that doesn’t suck takes planning and precision. Let’s take a look at ten tips on how to do it better.

Design Trend: Open Concept Layouts
Graphics / 17 Jan 2018

Design Trend: Open Concept Layouts

If you watch any home improvement shows on television, the most repeated phrase might be “open concept layout.” Did you know you can DIY your way to an open-concept layout in website design as well? This design trend is more than just a home improvement idea.

Open concepts are a fun, and functional, visual pattern that can help users navigate your website while controlling digital clutter. Here’s how you do it with 10 mini case studies and examples!

7 Ways to Ensure Your Long-Scrolling Website Is Successful
Layouts / 20 Dec 2017

7 Ways to Ensure Your Long-Scrolling Website Is Successful

The old keep-it-above-the-scroll manta isn’t always what your content – and design – needs. Here are seven ways to create a long-scrolling website that will keep the attention of users, and hopefully keep them scrolling.

Long-scrolling can be a stellar way to engage users. Sometimes the best visual presentation possible doesn’t happen entirely above the scroll. Long-scrolling formats are websites that scroll multiple times to capture that content. Let’s put the often-debated concept to rest. Today’s users understand how and when to scroll.

5 Web Design Trends We’re Already Over
Graphics / 4 Dec 2017

5 Web Design Trends We’re Already Over

Design trends have to be used cautiously. Just as quickly as many trends come into fashion; they can fall out of favor and make a design feel dated.

Don’t ignore them completely — testing out trends can stretch your creative muscles and help you create something you might not have tried otherwise. But do be aware of what’s fresh, what’s timeless, and what’s out of date! Here are five design trends that are over (or should be anyway).