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Business

Learn how to run your design business, work with clients, manage expectations, and handle your finances.

How to Make a Poster in PowerPoint: 10 Simple Steps

Poster Design / 9 Apr 2021

How to Make a Poster in PowerPoint: 10 Simple Steps

In addition to creating presentations, did you know you can use PowerPoint to design other elements such as posters? Today, we’re walking you through exactly how to make a poster in PowerPoint.

While not everyone thinks about making a poster design in PowerPoint, it’s actually pretty easy—and is a viable option if you need something quickly, or don’t have other design software available. (Posters made in PowerPoint are frequently used in academic settings for assignments and event promotion on college campuses.) Today, we’re going to take you through the steps of how to make a poster in PowerPoint.

10 Tips for Presenting Designs to Clients to Keep Projects Moving Forward

Business / 16 Feb 2021

10 Tips for Presenting Designs to Clients to Keep Projects Moving Forward

It’s a common part of the job – presenting design work to clients. Practice doing it well so you can keep projects moving in the right direction and toward the finish line.

If you need a little push, these tips can help. We’ll be looking at how to lay the groundwork, approach challenging topics, clearly show your solution, and weave a narrative with your client.

Let’s dive in!

8 Data Points That Will Make You a Better Web Designer

Business / 25 Jan 2021

8 Data Points That Will Make You a Better Web Designer

Website design is such a creative exercise that sometimes it is easy to forget all of the left-brain things that go into a stellar project.

A good design uses solid data and analytics to help shape decision making, map user journeys, and include just the right visual elements to make the most of the design for visitors. (Almost every new website project I take on begins with looking at the analytics of the current website.)

So what data points are important? And how do you use them?

These tidbits are extremely useful for new website projects, but you can also use them to help find and fix issues with existing designs. Data-powered visuals can make almost any project more impactful.

5 Tips for Working With Design Influencers (Or Becoming One!)

Business / 17 Jan 2021

5 Tips for Working With Design Influencers (Or Becoming One!)

Who do you look to on social media when you need extra design inspiration? Those are the people that you see as design influencers.

Have you ever thought about working with designers, illustrators, and photographers with a strong social media presence (or becoming one yourself)?

There are things you can start doing online now that will make it easier to work with influencers and show that your accounts are on trend in the design space.

Here are a few tips, plus a tool for helping you get started.

9 Tips for a Successful Design Retrospective

Business / 14 Jan 2021

9 Tips for a Successful Design Retrospective

Sometimes the best way to inspire a creative team is by looking back at projects. A design retrospective can help you evaluate projects upon completion, look back at workflows and results, and take lessons learned to future work.

Too often there’s a negative association with a design retrospective, while constructive criticism should be welcome, there should also be plenty of opportunities to highlight wins, big and small, from a project.

Here, we’re going to look at tips for making your design retrospectives more successful. You want them to be a welcome experience.

7 Tips to Manage Scope Creep in Design Projects

Business / 17 Dec 2020

7 Tips to Manage Scope Creep in Design Projects

It might be the worst thing to happen to a design budget. Scope creep can bash timelines and obliterate budgets.

The best way to avoid this chaos is to beware of the causes of scope creep so that you can better manage projects.

But we all know that things are bound to go off the rails at some point, and we have some advice for how to manage those scope creep issues when they do happen.

When (And How) to Outsource Design Work to Someone Else

Business / 10 Dec 2020

When (And How) to Outsource Design Work to Someone Else

If it has ever crossed your mind that a certain element of a design project would be better if you had help, then outsourcing work could be a viable option.

Design agencies, small shops, and freelancers can all benefit from having a bench of partners that can help with projects. Successful outsourcing is based on a mutual relationship between parties that have a similar design style and work ethic.

This guide will take you through everything you need to know about outsourcing graphic design work.

8 Tips to Nail Your Design Presentation

PowerPoint Templates / 30 Nov 2020

8 Tips to Nail Your Design Presentation

Presenting your design to a client is often a chance to make a key first impression. It can set the tone for how the project will be received. A spot-on design presentation can help you set the stage for success.

There’s a lot that can go into a design presentation – the work itself, slides or a presentation, how you talk about and define the work, and even your skills as a presenter.

Here, we’ve got plenty of tips (and even a few tricks) to help you nail every design presentation every time.

7 Effective Personal Branding Tips for Designers (+ Examples)

Business / 23 Nov 2020

7 Effective Personal Branding Tips for Designers (+ Examples)

Branding is an important aspect of every business. Not just for big companies and startups, but it’s also true for freelancers and professionals. Especially for designers.

The way you create your personal brand will play a key role in your success as a professional. Because your brand is how your clients perceive your work and your business.

How do you create a successful personal brand? As the brand futurist Simon Mainwaring said, you should first “define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.”

That’s exactly what this article is all about. To help you define your core values and the tone of voice to create a successful personal brand as a designer.

Whether you’re starting out in the design industry or looking to refresh your existing branding style, follow these tips to make sure you build a winning personal brand for your business.

How to Be a Freelance Graphic Designer in 2021: A 10 Step Plan

Business / 5 Nov 2020

How to Be a Freelance Graphic Designer in 2021: A 10 Step Plan

Do you have dreams of ditching your day job and becoming a full-time freelance graphic designer? Start putting your plan in motion.

Most freelancers start with graphic design as a side hustle, but with determination, business planning, and a solid work ethic, you can build as much business as you want to create a sustainable career.

Here are 10 steps to help you get started.

Trust me, I’ve tested them all in my decade as a freelancer!

How Much Does Logo Design Cost in 2021?

How to Design a Logo / 3 Nov 2020

How Much Does Logo Design Cost in 2021?

When considering how to design a logo, one of the most common questions has nothing to do with the creation of a brand element. It’s about pricing. How much does a logo design cost?

The answer is pretty complicated and depends on a lot of factors. Today, we’re going to look into logo design costs (and benefits of a professional design). Even if we can’t narrow down an exact price for you, this guide can serve as a starting point.

It should help you get a feel for the different price brackets of the options you could choose, and set off on the right path!

What Is a Design Brief: Templates, Examples & More

Business / 6 Oct 2020

What Is a Design Brief: Templates, Examples & More

Anyone who’s ever submitted a proposal or tried to snag a design project has probably been asked to submit or create a design brief for the project. It’s a fairly standard practice but can often be intimidating, particularly if you aren’t used to it.

A good design brief is a tool that can help you and design clients get on the same page for projects and help them move along more smoothly.

You’ll outline deliverables and timelines so that clients are comfortable with your process.

Let’s break it down with some best practices, examples, and templates.