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Business

Learn how to run your design business, work with clients, manage expectations, and handle your finances.

Should You Design Your Brand Based on Digital Marketing Needs?

Business / 11 Aug 2020

Should You Design Your Brand Based on Digital Marketing Needs?

What comes first: branding or strategy? It’s an age-old question for designers and marketers and today extends to digital marketing as well. Should your brand design be based on digital marketing needs?

In today’s marketplace, the answer is overwhelmingly yes. You’ll be hard-pressed to find a brand that isn’t leveraging some type of digital marketing, including social media, to communicate with audiences.

Here’s why.

How to Design a Presentation for Screen Viewing

PowerPoint Templates / 10 Aug 2020

How to Design a Presentation for Screen Viewing

Given how the world is changing, you are probably presenting more commonly on screens in virtual conference or webinar settings. That can impact the design of presentations, and you’ll need to think about what to change to make it work well.

There are multiple considerations when designing PowerPoint, Keynote or Google Slides templates for screen viewing versus when you are presenting live.

Here, we’ll walk through key considerations to help you make the most of designing presentations for screen viewing.

11 Tips to Boost Your Design Profile on Social Media (Without Looking Sleazy)

Instagram Templates / 8 Jul 2020

11 Tips to Boost Your Design Profile on Social Media (Without Looking Sleazy)

Most designers have no problem creating great visuals to share on social media. (That’s almost a no-brainer!) But how can you boost your profile on social media channels without looking sleazy?

There’s a fine line between fun, engaging content, and pushy or overwhelming. There’s a lot of value in showcasing your work online, and you want to do it the right way.

Here, we’re going to look at how to make the most of your design profile on social media. These tips work for personal and business accounts, and they help you walk the path of using social media in a genuine and helpful way.

SEO for Designers: A 101 Primer

Business / 29 Jun 2020

SEO for Designers: A 101 Primer

Most designers don’t consider search when it comes to building a website. That’s a mistake. Optimizing for search is just as important as information architecture and should be part of the product design from start to finish.

This is true both for your own knowledge that the project stands the greatest chance of commercial success, and for your client too!

Whether you are starting a new project or redesigning your portfolio, working with search engine optimization in mind from the start is a smart idea.

Here, we’ll look at some of the most basic SEO tips to help you get started on the right path.

How (And Why) to Design for Local Businesses

Business / 22 Jun 2020

How (And Why) to Design for Local Businesses

Designing for a local business can be one of the most rewarding projects that you take on. When done well, you create a relationship with someone in your community that helps them grown and succeed.

Whether you’re creating a website or designing menus or flyers, working with a small business can stretch your creative muscles but it will make you think about the process a little different. Small businesses can be quite different than some of your bigger clients. They have a lot more on the line when it comes to design services and return on investment, they may have more questions, and they need to know how design can help them grow.

When you take a small business client, your approach to design will likely be a little different. Here’s how to think about it.

How to Edit a PowerPoint Template: A Quick Start Guide

PowerPoint Templates / 3 Jun 2020

How to Edit a PowerPoint Template: A Quick Start Guide

Whether you’re starting from scratch and building a custom template, or have a PowerPoint template you’ve downloaded and want to customize, knowing how to edit a PowerPoint template is a great skill to have in your kit.

We’re going to walk you through editing a PowerPoint template step-by-step, explaining all the PowerPoint terminology along the way!

If you like the presentation template we are using here—Creativa—you can get it from Envato Elements. It’s a great multi-purpose template that’s great for all types of presentations.

Design Psychology: 8 Strategies to Use in Your Projects

Business / 26 May 2020

Design Psychology: 8 Strategies to Use in Your Projects

Psychology, the study of the human mind, is a very complex subject that even the scientists struggle with. In fact, scientists and researchers are still trying to figure out why we have dreams when we sleep.

However, thanks to many studies, years of research, and the dedication of brilliant minds like Sigmund Freud, we now have a general understanding of how the human mind works.

As it turns out, our minds are pre-programmed to respond and react to certain things in certain ways. There are also specific patterns of how our mind reacts and the way we think. In psychology, these patterns are called “schemas”. Researchers have also found strategies that could influence these patterns to control our reactions.

Everyone from magicians to big brand corporations and the mass media have been using and taking advantage of these strategies for generations. To influence our behavior and sell products.

In this guide, we look at how you can apply the same psychological strategies they use for the good of others. And make better and more effective designs.

What Is a Pitch Deck? (And How to Make One)

PowerPoint Templates / 29 Apr 2020

What Is a Pitch Deck? (And How to Make One)

It’s a tool that every startup business or entrepreneur needs – a great pitch deck. A pitch deck is a presentation that you’ll use to help explain or showcase your product or service and potentially drives sales or investment. It needs to be polished and professional to do the job well.

Today, we’ll take a look at what a pitch deck is, how to make one, and how to establish a design that will wow people who come in contact with your new business.

We’ll also feature a few stunning pitch deck templates along the way, to help you get started fast.

10 Tips for Working From Home With Kids

Business / 6 Apr 2020

10 Tips for Working From Home With Kids

If “work from home” wasn’t part of your vocabulary or company culture two months ago, it very well could be now. An increasing number of people across industries have set their online status to WFH.

And while some have glorified working from home, others find it to be distracting and awkward, especially with children in the home. But there are some things you can do to make it easier.

Establishing a working from home routine for you and your kids is the key to long-term success. You need clear boundaries and a little flexibility (even if it does seem like an oxymoron) to keep your home and work life running smoothly. Here are 10 tips to get you on the right track.

7 Tips to Improve Your E-Commerce Website Design

Business / 1 Apr 2020

7 Tips to Improve Your E-Commerce Website Design

When it comes to selling online, you probably know that security and quality items are key components of your shop. The design of your online store can matter too.

You want to create a design aesthetic that’s easy to navigate and leads users to items they want to buy with the ability to check out quickly.

A solid e-commerce website design can actually help you increase sales because it makes shopping easy. Here are seven tips to help you create an even better online store, with examples of online stores that rock.

7 Tips for Developing a Website Redesign Strategy

Business / 23 Mar 2020

7 Tips for Developing a Website Redesign Strategy

With the average lifespan of a website being somewhere between 3 and 5 years, chances are that you’ll have a website redesign project soon (if you aren’t already working on one.)

The foundation of a solid redesign is strategy. What do you (or your client) hope to get out of the redesign? Why is the change being made? What does success look like?

Answer these questions and it will help bring the design together. Plus, we have a few more tips for developing a website redesign strategy. (Take note of the images in this post, they are pretty nifty website designs from the Design Shack gallery.)

How to Book, Plan + Attend a Design Conference Like a Pro

Business / 12 Feb 2020

How to Book, Plan + Attend a Design Conference Like a Pro

A design conference is a great way to recharge, refresh, and develop new skills to make you better at your job. But planning for attending a conference can be a little bit intimidating.

So here, we’re going to break it down. You can book, plan, and attend a design conference like a pro – even if you are going for the first time – with these tips.

We’re covering everything from planning and booking, to mapping out a session plan, what to bring, and some tips on what to do after the event as well!