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Business

Learn how to run your design business, work with clients, manage expectations, and handle your finances.

How to Revamp Your Video Strategy for 2022

Business / 7 Jul 2021

How to Revamp Your Video Strategy for 2022

It can be hard to keep up with the latest trends in video marketing. Formats, apps, devices, platforms, and their features have moved lightyears ahead of where they were even a year or two ago. Sometimes it feels like the one thing that’s remained constant is the fact that including video as part of your strategy to increase your audience is crucial for every marketer. Video on mobile, laptop and tablet is only increasing year-on-year.

“The consumption of online video is growing rapidly,” asserts Jonathan Barnard, Head of Forecasting at the Zenith agency, “and the average person will spend half as much time viewing online video as they spend viewing conventional television this year.”

He may very well be right. And if he is, it means you’ll need to take a hard look at what your video strategy is, and consider giving it a major reboot, to ensure you’re getting the optimal chunk of viewers possible.

How Do You List Freelance Work on Your Resume? (We Have the Answer)

CV & Resume Templates / 16 Jun 2021

How Do You List Freelance Work on Your Resume? (We Have the Answer)

Congratulations, your freelance business is proving successful. But how do you handle talking about it or explaining freelance work to potential employers, or on your resume? It can be a hard subject to explain as a single entry on paper, and you don’t want freelance work to look like an employment gap.

There are some things you can do to on paper (and on LinkedIn) to help present freelance work in a way that is more understandable to others. The key for many freelancers – especially those working part-time – is remembering to include freelance work as part of your resume and design portfolio. Sometimes those jobs can be just the thing you need to help land the next big gig!

7 Tips to Manage Scope Creep in Design Projects

Business / 11 Jun 2021

7 Tips to Manage Scope Creep in Design Projects

It might be the worst thing to happen to a design budget. Scope creep can bash timelines and obliterate budgets.

The best way to avoid this chaos is to beware of the causes of scope creep so that you can better manage projects.

But we all know that things are bound to go off the rails at some point, and we have some advice for how to manage those scope creep issues when they do happen.

8 Skills Designers Need to Thrive in Today’s Market

Business / 10 Jun 2021

8 Skills Designers Need to Thrive in Today’s Market

This is not another article about how the pandemic has changed the way we work.

The reality is that plenty of creative professionals – especially freelancers – have been working from home and in remote environments for a long time. It’s probably why so many of us were quick to adapt when so many others hopped on Zoom or Slack for the first time.

But there are some skills you need to stay relevant in today’s job market in addition to that adaptability that you likely already have. If you are thinking of advancing your career (and who isn’t) as a freelancer, at your current job, or by changing jobs, keep reading.

Pros and Cons of the “No Code” Movement

Business / 27 May 2021

Pros and Cons of the “No Code” Movement

There are a lot of people touting the value of “no code” website design right now.

Some of these people are companies that have built no code or low code website builders that are designed for small businesses and those that want a quick website.

Bigger platforms are starting to show some no code/low code elements. You could even argue that WordPress blocks are in this style of website design. Depending on your needs, you might be aligned with a no-code website build.

Here, we’re going to examine the no code movement and the pros and cons that come along with it.

How to Design a Modern Business Card

Business Card Templates / 29 Apr 2021

How to Design a Modern Business Card

Everyone wants a business card that stands out. As more people begin to return to work and physical meetings and spaces, now is the time to revamp your card to make a solid first impression.

There are a few different things that help create distinction among business cards and a modern design is at the top of the list. Let’s dive into some modern and trending design concepts.

Plus, every example is something you can actually download, customize and use.

20 Professional PowerPoint Templates (And How to Use Them)

PowerPoint Templates / 26 Apr 2021

20 Professional PowerPoint Templates (And How to Use Them)

Let’s face it, not everyone has the time or energy to design a pixel-perfect PowerPoint slideshow for every presentation they make. This is where professional PowerPoint templates can be a live-saver!

Whether you’re in charge of designing a slideshow for the weekly team meeting, or a freelancer pitching to clients, designing unique and attractive PowerPoint presentations for each meeting can be a painful task—even for a pro.

Well, let’s change that, shall we? In this post, we’re going to show you a very simple way you can make stunning presentations using professional PowerPoint templates that will knock your client’s socks off.

30 Tips to Learn Web Design in 30 Days

Business / 23 Apr 2021

30 Tips to Learn Web Design in 30 Days

Is learning the basics of web design still on your “someday” list? Why haven’t you got started yet? We’ve put together 30 tips and resources to help you start learning web design this month (and maybe even find yourself a new career path!)

Graphic designers, print designers, and creatives looking to learn something new or break into website need to quit procrastinating. Every day that you don’t take that first step leaves you one day further behind everyone else!

Follow these steps to begin learning how to create your first website, industry best practices, and much more—all in 30 days!

How Do You “Design” a Virtual Event? Tips & Ideas

Business / 19 Apr 2021

How Do You “Design” a Virtual Event? Tips & Ideas

Virtual event design can make or break your online event. There are two major parts of an event design. First, the concepts, programming, and run of show elements that encompass the event itself.

Second, the visual elements that make a virtual event have a presence with the same “feel” as a live conference or session.

Here, we’re going to focus on the design of the latter, so that you can create a branded, consistent theme and package to make virtual events stand out.

How to Make a Poster in PowerPoint: 10 Simple Steps

Poster Design / 9 Apr 2021

How to Make a Poster in PowerPoint: 10 Simple Steps

In addition to creating presentations, did you know you can use PowerPoint to design other elements such as posters? Today, we’re walking you through exactly how to make a poster in PowerPoint.

While not everyone thinks about making a poster design in PowerPoint, it’s actually pretty easy—and is a viable option if you need something quickly, or don’t have other design software available. (Posters made in PowerPoint are frequently used in academic settings for assignments and event promotion on college campuses.) Today, we’re going to take you through the steps of how to make a poster in PowerPoint.

10 Tips for Presenting Designs to Clients to Keep Projects Moving Forward

Business / 16 Feb 2021

10 Tips for Presenting Designs to Clients to Keep Projects Moving Forward

It’s a common part of the job – presenting design work to clients. Practice doing it well so you can keep projects moving in the right direction and toward the finish line.

If you need a little push, these tips can help. We’ll be looking at how to lay the groundwork, approach challenging topics, clearly show your solution, and weave a narrative with your client.

Let’s dive in!

8 Data Points That Will Make You a Better Web Designer

Business / 25 Jan 2021

8 Data Points That Will Make You a Better Web Designer

Website design is such a creative exercise that sometimes it is easy to forget all of the left-brain things that go into a stellar project.

A good design uses solid data and analytics to help shape decision making, map user journeys, and include just the right visual elements to make the most of the design for visitors. (Almost every new website project I take on begins with looking at the analytics of the current website.)

So what data points are important? And how do you use them?

These tidbits are extremely useful for new website projects, but you can also use them to help find and fix issues with existing designs. Data-powered visuals can make almost any project more impactful.