Business

Business / 20 Aug 2018

5 Tips for Making Better Video

Everywhere you look, there’s video. From social media sites to full-scale web projects, a video can be an integral part of today’s online user experience. We have five tips to help you make any web video better, and improve the quality of what you publish.

While some projects require the time commitment of a professional production, other uses are perfectly suitable for DIY. How can you create better video to use in web projects yourself, without a full crew or large investment?

Business / 15 Aug 2018

What Is a Web Design Proposal? (And How to Write One)

The most successful design projects often start with a successful business foundation. Whether you work on an agency team with other creatives or are a freelancer trying to sell your own products and services a solid web design proposal can help you win clients and set expectations for work.

Here’s everything you need to know about creating a web design proposal that will help you land new clients. We’ll discuss what a web design proposal is, how to write one, and share some helpful templates to get you started fast.

Business / 23 Jul 2018

Graphic Design Internships: 5 Places to Begin Your Search

Most students know that the right internship can get them on a path to the right job after graduation. Internships provide valuable work experience that help you get an idea of what daily life as a graphic designer looks like—and what skills you need to be successful.

The main difference between an internship and a job is the temporary nature of an internship, which is limited to a specific time frame or a number of hours worked.

The challenge with internships is that not all of the “jobs” are posted in regular job search locations, although some companies do post internship listings on job search websites. So where do you begin your search for the perfect internship? You’re going to have to do some homework.

Business / 23 Jul 2018

How Do You List Freelance Work on Your Resume? (We Have the Answer)

Congratulations, your freelance business is proving successful. But how do you handle talking about it or explaining freelance work to potential employers, or on your resume? It can be a hard subject to explain as a single entry on paper, and you don’t want freelance work to look like an employment gap.

There are some things you can do to on paper (and on LinkedIn) to help present freelance work in a way that is more understandable to others. The key for many freelancers – especially those working part-time – is remembering to include freelance work as part of your resume and design portfolio. Sometimes those jobs can be just the thing you need to help land the next big gig!

Business / 18 Jun 2018

5 Tips to Use Instagram Creatively for Your Brand

It seems like every brand is on Instagram these days. So how do you create posts that generate engagement and help your images, video, and stories stand out from the pack?

The answer is to use your keen design eye. The same skills that you use as a designer—color balance, contrast, shape, and composition—can help you create Instagram posts that stand out. (It is a visual medium after all!)

Combine those skills with a little social media strategy and you’ll start building a loyal follower base in no time. Here are some tips to get you on the path to Instagram success.

Business / 14 May 2018

5 Signs You Need to Fire Your Client (And How to Do It)

Nothing can make your life miserable like a bad client. From scope-creep to those that never pay on time, sometimes you just have to let a client go. It’s a tough decision and you don’t want to burn any bridges, but often it’s best to dissolve the relationship and move on.

When do you know it is time? Today, we’ll look at five situations when it’s time to fire a client with some ideas on how to do it tactfully.

Business / 18 Apr 2018

10 Tips for a Perfect Facebook Cover Image

Almost every business and individual – from personal pages to freelance business pages – uses Facebook. It’s likely an integral part of your marketing strategy. It might even be your main professional website.

So it is important that you make the most of this platform to ensure that your social media profile is polished and professional. A sloppy image, bad crop, or text that scales improperly can give the wrong first impression. Here are 10 tips for creating a perfect Facebook cover image that people will want to click.

Business / 11 Apr 2018

7 Tips for Finding the Perfect PowerPoint Presentation Template

A great PowerPoint presentation template can wow audiences, and help you to build a slideshow quickly and easily. While you can create your own custom template, there’s a whole market of affordable PowerPoint templates that you can customize. But what should you be considering when deciding which one to choose?

PowerPoint templates are a great option for designers – or practically anyone – who wants to create a polished, professional-looking presentation that doesn’t take a lot of time to put together. Here’s what to look for to ensure that you are getting the perfect PowerPoint template for each specific presentation.

Business / 7 Mar 2018

8 Ideas for Creating Evergreen Website Content

Developing evergreen content for your website is an important element in your overall strategy. Evergreen content is information – pages or blog content – that remain relevant and don’t get old. It’s a practical approach to making your investment in content pay off long-term.

The best evergreen content is directly related to the core information on your website. It complements more timely news and information and can help boost search rankings over time as well. But you can’t just post and forget about it; even evergreen content will need the occasional update to ensure that it remains relevant over time.

Here are eight ways to create evergreen website content (with examples of websites that are doing it well).

Business / 6 Mar 2018

15+ Quick Tips to Improve Your Design Portfolio

If you’re like many designers, you’ve had every intention of updating your design portfolio — for the last two years at least. But procrastinating on your portfolio is a mistake. You never know what opportunities you could be missing out on because someone landed on your tired, old portfolio.

As the co-founder of Semplice, a portfolio system for designers, I’ve learned how crucial a portfolio is to getting new work. And the only thing worse than not having a design portfolio is having one that’s poorly made or out of date. Here are some quick tips to refresh your portfolio and start getting more of the work you want to do.

Business / 28 Feb 2018

6 Finance Apps for Your Freelance Business

A great set of financial apps and tools can make it easier to manage your freelance business. From tracking receipts and invoices for clients, to making sure you’re ready for tax season and have all your expenses accounted for. There are plenty of great apps to help you manage your freelance business.

Characteristics of great finance apps are that they are secure, cloud-based, include automation tools to help you work more efficiently, are affordable, come with financial accounting and reporting that you can understand and customer support when you need it. All of the apps on this list fit the bill.

Business / 19 Feb 2018

30 Tips to Learn Web Design in 30 Days

Is learning the basics of web design still on your “someday” list? Why haven’t you got started yet? We’ve put together 30 tips and resources to help you start learning web design this month (and maybe even find yourself a new career path!)

Graphic designers, print designers, and creatives looking to learn something new or break into website need to quit procrastinating. Every day that you don’t take that first step leaves you one day further behind everyone else!

Follow these steps to begin learning how to create your first website, industry best practices, and much more—all in 30 days!