Category: Business


Business / 26 Sep 2016

Project vs. Hourly Rates: What Should You Choose?

One of the things people always ask me when they realize I’m a freelancer is “how do you know what to charge?” Honestly, I don’t always have the right answer. As any seasoned freelancer knows, estimated rates can sometimes be a game of chance with some jobs bringing in handsome sums while others end up as a loss. (You hope it all evens out in the end.)

So how do you actually charge clients? How do you know what a job is worth so that you are priced competitively and adequately for the work? That’s where the discussion of hourly versus project rates comes in. Here’s a guide to help you make the choice that is best for your business.

Business / 13 Sep 2016

7 Essential Video Classes for Freelancers

Have you ever wondered how most freelancers charge $250 for a logo design, while some others charge $2,500 for the same job? What’s their secret, really? Well, it’s all about the quality and experience. The better you know about the subject, the more you bring to the table, and the more you can charge.

So, the question is: Do you feel comfortable in the $250 bunch? Or would you be interested in doubling, tripling, or maybe even increasing your income by 10X? Then it’s time you start filling your brain with valuable knowledge.

Most people (especially our grandparents) used to say that you can’t buy knowledge and experience. Of course, that was the case a long time ago. But we live in the digital world. Today you can buy knowledge for a price as low as $0.99 cents. Don’t believe it? Just have a look at the courses below from Skillshare. And for a limited time, you can get three months of access to all these courses for just $0.99

Business / 7 Sep 2016

14 Useful Tools & Websites for Designers

We thought we’d do something a bit different today, and feature a collection of some useful online tools and websites that we’ve recently found ourselves using more and more.

We’ll be looking at a design marketplace, a wire-framing tool, a HTML conversion service, and even a few lighter pieces, including a geeky comic. A broad range of different tools and services, but something for everyone. Hopefully you’ll stumble across something that you find useful in your next week at work!

Business / 5 Sep 2016

10 Skills Every Designer Needs on Their Resume

Even if you aren’t actively looking for a job, your resume is an important piece of your digital portfolio. From sites such as LinkedIn to personal portfolio pages such as Behance that showcase your work, glimpses into your design career are everywhere.

You want to control that message to ensure that you are putting the right vibe out there about who you are, the work you do and why (quite frankly) you are a rock star designer. And while a stellar portfolio is a great way to start that conversation, your resume is equally important. It should highlight some of the skills that aren’t as apparent from looking at a few marquee pieces.

(As a bonus the images in this post are of great designer resumes, and templates, from Behance. Make sure to click the links and visit the designer sites to learn more.)

Business / 22 Aug 2016

Pros and Cons of Using Site Building Tools

Everywhere you look, there’s an ad for a different website building tool. These do-it-yourself options can be a quick and easy way to get a website online in no time, but they aren’t for every type of project.

Services such as Weebly, Squarespace and Wix (just to name a few) come with packaged website templates and tools that anyone can use to create a blog, online storefront, portfolio or any other type of website quickly and without having to hire a developer. There’s good reason these tools are growing in popularity, but they are not for everyone. Let’s take a look at some of the pros and cons today!

Business / 17 Aug 2016

Reality Check: Getting the Most Value for Your Money in a WP Theme

What does the value for money concept teach? Try this example: You’re in a restaurant, one of your favorite foods is a hamburger, and there are a dozen different hamburgers on the menu. Some cost more than others, but they all sound tasty.

Without giving it a second thought, you select the one that appeals to you the most. It may be the least expensive one on the menu, or the most expensive. It doesn’t matter. Selecting the one you’re in the mood for is what counts. That’s a choice based on value, not price.

As you eat the burger, it turns out to be exactly what you were expecting. If someone else had pointed out a different selection, and sold you on it, that might not have been the case. It’s the same in business. A smart business decision is based on value, and not the price tag.

Business / 16 Aug 2016

5 Tips for Better Freelance Negotiations

Every freelancer needs to master and practice the art of negotiation. From clients that want to haggle over process, to talking someone into a specific style of design or interface style for a project, working on your own involves constant negotiation.

Some of us are more adept at negotiating than others. But even if it is not a natural talent for you, there are some ways to beef up your skills so you feel more confident entering these discussions with clients.

Business / 3 Aug 2016

Have You Ever Created Something Bad… On Purpose?

Be honest. Have you ever created something that was just bad? Now, have you ever designed something bad on purpose? It’s a strange concept, but one that we’re going to be exploring more today.

Sometimes designing something bad can actually yield a positive result. Not sure about that idea? Read on and you just might change your mind. (Then think about each example of a “bad design” and how you could fix it.)

Business / 1 Aug 2016

10 Tips for Those Days When You Don’t Feel Creative

Today’s story is personal. I woke up, got ready for work, sat down at my computer and then just couldn’t design everything. I mean nothing looked good. I was embarrassed to even call myself a designer.

The harder I tried, the less creative I felt. Was I a design failure? Was my career over? All these thoughts flooded my mind. And then… I just decided to do something else for a while. Some days, you aren’t going to feel creative. It’s going to happen. Here are a few ways to overcome that “designer’s block” and move on to other projects (and work) until you get your mind right.

Business / 25 Jul 2016

3 New Logo Trends to Try for Your Brand

We all know the story. You spend a lot of time perfecting the perfectly trendy design element… and then, just like that, the trend is over. And your cool design goes with it. But it doesn’t have to be that way.

The trick to designing around trends is speed. To make the most of an emerging trend, you need to get from concept to deployment quickly. The second trend trick is to use trends that aren’t “too trendy,” meaning they pull from classical design elements. Today, we’re going to look at three logo trends that you can start using right away. Done well, they should also have a lot of staying power because they use some more timeless concepts from design theory.

Business / 11 Jul 2016

Do You Need a Price Sheet? (Pros and Cons)

One of the biggest questions for any design freelancer is “what should I charge?” The second question is “should I publish a price list for potential clients?”

The answer to the first question includes a lot of variables, and only you can determine what a fair market rate is for the quality and scope of work you do in the market where you do business. In terms of the second question, a price sheet can provide a starting point between freelancers and clients. Today, we’ll look at the pros and cons of publishing a price sheet so you can decide if that’s the right option for you!

Business / 5 Jul 2016

How to Design a Minimal Logo That Works

It doesn’t get much more minimal than that classic Nike Swoosh. The design is simple, iconic and you’d be hard-pressed to find someone that doesn’t know what it stands for. The logo is the company.

And it’s so minimalistic. That same concept is trending again in logo design. Minimal logos are the “in” thing from brand marks to badges on website home pages. Whether you have a logo or not, there are plenty of great ways to incorporate this minimal logo style into your design work.