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Business

Learn how to run your design business, work with clients, manage expectations, and handle your finances.

How Many Slides to Use in a Presentation? 5 Tips

PowerPoint Templates / 30 Sep 2020

How Many Slides to Use in a Presentation? 5 Tips

There’s nothing worse than a presentation that goes over time or poorly-designed slides that cram too much information onto the screen at once.

While there are a lot of things that can dictate how many slides to use in a presentation, key factors include how long you have to speak, what content you are presenting, and the visual nature of the content. (Some speakers don’t need slides at all to keep audiences engaged!)

Here, we’re breaking down common presentation times with a guide for how not to overload slides, and use them well—no matter what type of talk you are giving.

How to Make a Poster in PowerPoint: 10 Simple Steps

Poster Design / 27 Aug 2020

How to Make a Poster in PowerPoint: 10 Simple Steps

In addition to creating presentations, did you know you can use PowerPoint to design other elements such as posters? Today, we’re walking you through exactly how to make a poster in PowerPoint.

While not everyone thinks about making a poster design in PowerPoint, it’s actually pretty easy—and is a viable option if you need something quickly, or don’t have other design software available. (Posters made in PowerPoint are frequently used in academic settings for assignments and event promotion on college campuses.) Today, we’re going to take you through the steps of how to make a poster in PowerPoint.

30 Tips to Learn Web Design in 30 Days

Business / 20 Aug 2020

30 Tips to Learn Web Design in 30 Days

Is learning the basics of web design still on your “someday” list? Why haven’t you got started yet? We’ve put together 30 tips and resources to help you start learning web design this month (and maybe even find yourself a new career path!)

Graphic designers, print designers, and creatives looking to learn something new or break into website need to quit procrastinating. Every day that you don’t take that first step leaves you one day further behind everyone else!

Follow these steps to begin learning how to create your first website, industry best practices, and much more—all in 30 days!

What’s Your Design Diet? Music, Podcasts & Books to Keep You Inspired

Business / 17 Aug 2020

What’s Your Design Diet? Music, Podcasts & Books to Keep You Inspired

Some days are harder than others when it comes to sparking creativity. I find that keeping a solid rotation of other art forms in my routine can keep those juices flowing a little better.

It’s all part of your design diet – music, podcasts, books, challenges, and other design goodies that keep you inspired to push forward, try new things and work at your full capacity.

Your design diet can change from time to time. For me, it ebbs and flows in what type of media and art I consume. From binging on podcasts, to listening to new musicians that help me find a groove, I rely a lot on others to share some of the best new things.

And that’s what this article is primed to do. I’m going to share some of my favorites with you and I’d love it if you shared some of yours with me on social media.

Should You Design Your Brand Based on Digital Marketing Needs?

Business / 11 Aug 2020

Should You Design Your Brand Based on Digital Marketing Needs?

What comes first: branding or strategy? It’s an age-old question for designers and marketers and today extends to digital marketing as well. Should your brand design be based on digital marketing needs?

In today’s marketplace, the answer is overwhelmingly yes. You’ll be hard-pressed to find a brand that isn’t leveraging some type of digital marketing, including social media, to communicate with audiences.

Here’s why.

How to Design a Presentation for Screen Viewing

PowerPoint Templates / 10 Aug 2020

How to Design a Presentation for Screen Viewing

Given how the world is changing, you are probably presenting more commonly on screens in virtual conference or webinar settings. That can impact the design of presentations, and you’ll need to think about what to change to make it work well.

There are multiple considerations when designing PowerPoint, Keynote or Google Slides templates for screen viewing versus when you are presenting live.

Here, we’ll walk through key considerations to help you make the most of designing presentations for screen viewing.

11 Tips to Boost Your Design Profile on Social Media (Without Looking Sleazy)

Instagram Templates / 8 Jul 2020

11 Tips to Boost Your Design Profile on Social Media (Without Looking Sleazy)

Most designers have no problem creating great visuals to share on social media. (That’s almost a no-brainer!) But how can you boost your profile on social media channels without looking sleazy?

There’s a fine line between fun, engaging content, and pushy or overwhelming. There’s a lot of value in showcasing your work online, and you want to do it the right way.

Here, we’re going to look at how to make the most of your design profile on social media. These tips work for personal and business accounts, and they help you walk the path of using social media in a genuine and helpful way.

SEO for Designers: A 101 Primer

Business / 29 Jun 2020

SEO for Designers: A 101 Primer

Most designers don’t consider search when it comes to building a website. That’s a mistake. Optimizing for search is just as important as information architecture and should be part of the product design from start to finish.

This is true both for your own knowledge that the project stands the greatest chance of commercial success, and for your client too!

Whether you are starting a new project or redesigning your portfolio, working with search engine optimization in mind from the start is a smart idea.

Here, we’ll look at some of the most basic SEO tips to help you get started on the right path.

How (And Why) to Design for Local Businesses

Business / 22 Jun 2020

How (And Why) to Design for Local Businesses

Designing for a local business can be one of the most rewarding projects that you take on. When done well, you create a relationship with someone in your community that helps them grown and succeed.

Whether you’re creating a website or designing menus or flyers, working with a small business can stretch your creative muscles but it will make you think about the process a little different. Small businesses can be quite different than some of your bigger clients. They have a lot more on the line when it comes to design services and return on investment, they may have more questions, and they need to know how design can help them grow.

When you take a small business client, your approach to design will likely be a little different. Here’s how to think about it.

How to Edit a PowerPoint Template: A Quick Start Guide

PowerPoint Templates / 3 Jun 2020

How to Edit a PowerPoint Template: A Quick Start Guide

Whether you’re starting from scratch and building a custom template, or have a PowerPoint template you’ve downloaded and want to customize, knowing how to edit a PowerPoint template is a great skill to have in your kit.

We’re going to walk you through editing a PowerPoint template step-by-step, explaining all the PowerPoint terminology along the way!

If you like the presentation template we are using here—Creativa—you can get it from Envato Elements. It’s a great multi-purpose template that’s great for all types of presentations.

Design Psychology: 8 Strategies to Use in Your Projects

Business / 26 May 2020

Design Psychology: 8 Strategies to Use in Your Projects

Psychology, the study of the human mind, is a very complex subject that even the scientists struggle with. In fact, scientists and researchers are still trying to figure out why we have dreams when we sleep.

However, thanks to many studies, years of research, and the dedication of brilliant minds like Sigmund Freud, we now have a general understanding of how the human mind works.

As it turns out, our minds are pre-programmed to respond and react to certain things in certain ways. There are also specific patterns of how our mind reacts and the way we think. In psychology, these patterns are called “schemas”. Researchers have also found strategies that could influence these patterns to control our reactions.

Everyone from magicians to big brand corporations and the mass media have been using and taking advantage of these strategies for generations. To influence our behavior and sell products.

In this guide, we look at how you can apply the same psychological strategies they use for the good of others. And make better and more effective designs.

What Is a Pitch Deck? (And How to Make One)

PowerPoint Templates / 29 Apr 2020

What Is a Pitch Deck? (And How to Make One)

It’s a tool that every startup business or entrepreneur needs – a great pitch deck. A pitch deck is a presentation that you’ll use to help explain or showcase your product or service and potentially drives sales or investment. It needs to be polished and professional to do the job well.

Today, we’ll take a look at what a pitch deck is, how to make one, and how to establish a design that will wow people who come in contact with your new business.

We’ll also feature a few stunning pitch deck templates along the way, to help you get started fast.