UX Design

UX Design / 11 Jul 2022

5 Tips to Avoid Deceptive Patterns in Website Design

There’s nothing worse than something that auto-renews unexpectedly. Or finding yourself stuck in a website pattern that just doesn’t do what you want to expect.

These are deceptive patterns – user experience tricks and methods that force users into something unintended. It can include visual elements, interactivity, audio, motion, hidden sales, and more. And although commonly used, they are a bad idea.

Here’s how to avoid using deceptive patterns in website design, and some tips on better approaches to take!

Graphics / 15 Feb 2022

Forms for the Win: 8 Types of Forms You Should Know How to Design

Form design can often be one of the most overlooked elements of a website. And it can be a fatal flaw.

Forms are the foundation for communicating with your audience, generating leads, making sales, creating great user interactions, and expanding your marketing reach.

Every designer should have a good idea of how to design these eight form types to help create the most meaningful experiences possible for your online audience.

UX Design / 6 Jan 2022

10 Tips for a Better CX (Customer Experience) Journey

The customer experience, or CX, journey can be one of the most important elements of an online store. It dictates how people interact with the site in the path to making a purchase, and even if they make a purchase at all.

The more technical definition of CX is all the cognitive, affective, sensory, and behavioral responses that a consumer has in the buying process from pre-purchase to the sale to the post-purchase process.

Let’s look at ways that you can improve the customer experience journey in website projects.

Layouts / 6 Dec 2021

How Many Wireframes Do You Need? (Guide to Effective Wireframing)

Too often new website design projects start with a little wireframe overload.

Creating dozens of wireframes to show a client at the start of the project doesn’t necessarily create better understanding; it can be downright overwhelming.

Like with many other aspects of design, wireframing is an art where, in many cases, less is more.

Here’s a look at how to wireframe more effectively and a guide to how many wireframes you actually need (plus, some ideas on which ones are the most important, and which you can probably miss!)

UX Design / 18 Oct 2021

How to Design a Paywall That Visitors Will Pay to Pass Through

Everything you create online has to have value for the user if you want them to engage with it. This is most important when you are asking visitors to give you something in exchange for content.

Whether your paywall asks for direct payment or just an exchange, such as pay with a tweet, the method you use in creating a paywall can be a factor in the success of subscribers or paid entries.

Here, we’ll look at different paywall options and value propositions you can use to help encourage visitors to pay to play on your website or mobile app.

UX Design / 7 Oct 2021

7 Ways Your UX Needs to Extend Beyond Your Website (And How to Do It)

User experience is a conversation that’s part of every website or app design conversation. It’s likely one of the first things you talk about when making choices about functionality, customer journeys, and visuals.

But do you talk about UX in the greater picture of designing your entire brand?

Your website or app UX needs to extend beyond the website and to everything else you produce in order to create a more consistent and unified brand presence. Thinking about user experience for all designed elements can help users connect brand materials visually and impact how people feel about your organization.

It’s time to start thinking about UX as a visual (and functional) extension of customer experience. (The examples here provide a good UX as a starting point that can extend to other parts of the brand design that you might already know. Think about how you connect their web user experiences to other elements you know them for.)

Business / 4 Oct 2021

Conceptual Design: The Tool You Need to Ideate Like a Pro

How does the design process start for you? If you want to take ideation and creation to another level, conceptual design may be the place to start.

Conceptual design can actually help you better design an idea so that when you start the process of creation, it is more developed and functional. It’s a great starting point for any project, and can help you lay a solid foundation on which to build.

Here, we’ll walk through conceptual design and how you can use it to ideate and create more effectively.

Trends / 27 Sep 2021

Design Trend: Voice UX – Are You Designing for It?

Voice interfaces and user experiences are a trending topic in the world of website design because user behavior is demanding it.

Just think of how often you ask Alexa, Google, or Siri for help on any given day. Think about the push for more accessibly designed websites that work more effectively with devices such as screen readers. Then think about whether these things are coming into play during the design and development process.

They should be.

It is more important than ever to integrate voice UX into your design process.

UX Design / 2 Sep 2021

Everything You Need to Know About Design Tokens

Design tokens are a way to easily identify and understand the elements in a design system. As more designers and companies adopt use of design tokens, their value will continue to grow.

The key to design tokens is that they facilitate cross-disciplinary collaboration. More people on a team can understand and use design values without specificity, but with accuracy. They’ve already been adopted by design giants such as Adobe.

Here’s everything you need to know about design tokens.

UX Design / 12 Jul 2021

Responsive vs. Adaptive Design: Everything You Need to Know

It’s a no-brainer for most website designers that your finished product needs to look and work on every type and size of device. Gone are the days of creating multiple designs to accomplish the same goal.

It all comes down to choosing a responsive or adaptive design model to achieve a consistent website design at any size.

But what’s the difference between responsive and adaptive? Are they really just the same thing? Let’s take a look and explain everything you need to know.

Graphics / 24 Jun 2021

An Introduction to Custom Cursors in Web Design: Tips, Ideas + Tutorials

One of the biggest trends in web design these days is custom cursors. At first glance, a custom website cursor may look like just another stylistic element. But there’s much more to this design concept.

When viewing a website from a desktop device, the cursor is the main component that bridges the gap between the user and the website. If you’re creative enough, you can actually use this cursor to your advantage to boost website interaction and engagement rates like never before.

In this guide, we take a closer look at what custom cursors are all about, why you should use them, and offer you a few tutorials for designing your own custom cursors.

Let’s get started.

Accessibility / 24 May 2021

8 Ways to Design Clever Error Messages

Question: What happens when someone gets lost on your website or when someone stumbles upon a bad link or missing content?

Answer: They get to see your 404 page.

Now here’s the real question: Is that 404 page a well-designed Easter egg that will help users on their journey or did you forget to add design or informational elements?

Clever error messages and 404 pages are a website design art form. Some designers sneak these little nuggets in, to surprise and delight users. One thing is common, good error microcopy and design can actually help users connect with the content when they might otherwise bounce, making it important to use this element to your advantage.