UX Design

Tips for creating designs that give the user a delightful, clear, and well-planned experience.

10 Ways to Simplify Your Design
Graphics / 25 Jul 2018

10 Ways to Simplify Your Design

It’s no secret that simple is often better when it comes to website design. An interface that’s simple to understand—and just as simple to use—is more likely to turn visitors into active users who will return to your site later.

But how do you simplify your website? Even if you aren’t building something new from scratch, the trick is to set goals and then look at the path to reaching them for users. Anything that gets in the way of that path should be eliminated. Anything that makes understanding what a user is supposed to do should be removed from the design.

That’s what we’re going to look at today – a few tricks that you can use to simplify your website design. And these ideas work for existing sites and new builds. (This article features examples of stellar simple designs, visit each site for even more inspiration.)

How to Become a UX Designer
UX Design / 4 Jul 2018

How to Become a UX Designer

So you think you want to be a UX designer? But maybe you don’t know exactly where to start. Whether you are a student thinking about the future, or in the midst of your design career looking to make a change, the process is pretty similar.

If you put in the work and time, you can develop your skills and start doing more UX work. Today we’re exploring what a UX designer does, along with tips, ideas, and suggestions for how to start out on your journey to becoming a UX designer.

How to Write a UX Proposal
UX Design / 25 Jun 2018

How to Write a UX Proposal

Did you know that a great UX proposal can solidify client relationships and facilitate project management? Here’s how you write a UX proposal that will help you manage projects, and strengthen client relationships.

A UX proposal is a document that outlines a UX, app or web design project. It should note what the problem is – what the client wants – and how a solution will be developed digitally. The proposal sets an expectation of work, what will get done, and the timeline for milestones and launch. It is the guiding document for the project that developer/designer and client agree on before work starts so that everyone is on the same page.

If you are working without a UX proposal, you might want to make a change to that process right away.

10 Tips for Writing Great Microcopy
UX Design / 30 May 2018

10 Tips for Writing Great Microcopy

The tiniest bits of text on your website can have the biggest impact. Microcopy includes all of the instructions, labels, navigation, tooltips, error messages and call-to-action language that helps users actually use a design.

Microcopy can aid navigation, and be the final element a user reads before clicking a button. (It’s easy to understand why these words are so important.)

Microcopy is often neglected though, in the website design process. Often “click here” is just slapped on a button and it’s done. But well-thought-out microcopy can make your website better. Great microcopy can even help boost retention and conversion rates among users—and that’s something every website owner can appreciate.

So how do you do it? Here are ten tips for getting started down the road to writing great microcopy.

7 Tips for Creating a Time-Saving Design for Users
Layouts / 30 Mar 2018

7 Tips for Creating a Time-Saving Design for Users

Users have short—very short—attention spans. That’s probably evident just looking through your website analytics. This makes it more important than ever to deploy design techniques that help users scan and get the most information from your website in the shortest time possible.

It is your job to understand what users need to glean from the design at a glance and help them get that information, so maybe they’ll stick around and explore your website. Here are a few ways to do it!

10 Web Design Commandments for Every Project
Layouts / 21 Mar 2018

10 Web Design Commandments for Every Project

Do you have a rulebook when it comes to website design? There are some rules that apply to pretty much every web design project—let’s call them the “web design commandments”.

No matter how large or small the website, these rules are the foundation for good design. If you follow along with these basic guidelines, and make them part of your thinking for every project you start, you’ll avoid many of the pitfalls that designers can stumble into!

7 Ways to Jump Into UX Design From Graphic Design
UX Design / 24 Jan 2018

7 Ways to Jump Into UX Design From Graphic Design

There’s good news for graphic designers looking to make a career shift into UX design: You already have a strong foothold on the skills needed to get started. As someone who has a keen eye for pleasing aesthetics and a knack for solving problems, the change isn’t out of reach.

And there’s another bonus. The Interaction Design Foundation reports that UX designers have a higher average salary ($74,000 annually) than graphic designers ($41,000).

Are you ready to make the jump into user experience design? Here are seven ways to get there even faster.

7 Tips for Designing for Oversized Touchscreens
Mobile / 15 Jan 2018

7 Tips for Designing for Oversized Touchscreens

Touchscreens are everywhere. But they aren’t just on your phones and tablets. Designing for the oversized versions of touchscreens – think desktop computer size and larger – can present a unique set of challenges.

How do you design for something so big, when you are so accustomed to thinking about thumb regions for screen design? Here’s a guide to thinking about oversized touchscreens and how to create something that users with interact with on an even larger touch scale.

Pros and Cons of Personalization in Your Website Design
Accessibility / 8 Jan 2018

Pros and Cons of Personalization in Your Website Design

When it comes to website personalization, designers have a lot of opinions. Is the research and hassle of designing a personalized interface worth the reward?

For big companies such as Amazon and Netflix, personalization has been a game-changer. But what about for your website? Can you use personalization to a great benefit as well? Here, we look at the pros and cons of personalization in your website design.

7 Ways to Ensure Your Long-Scrolling Website Is Successful
Layouts / 20 Dec 2017

7 Ways to Ensure Your Long-Scrolling Website Is Successful

The old keep-it-above-the-scroll manta isn’t always what your content – and design – needs. Here are seven ways to create a long-scrolling website that will keep the attention of users, and hopefully keep them scrolling.

Long-scrolling can be a stellar way to engage users. Sometimes the best visual presentation possible doesn’t happen entirely above the scroll. Long-scrolling formats are websites that scroll multiple times to capture that content. Let’s put the often-debated concept to rest. Today’s users understand how and when to scroll.

7 Steps to Creating a Solid UX Strategy
UX Design / 6 Nov 2017

7 Steps to Creating a Solid UX Strategy

Everyone knows that the first step in any business venture is research on the path to creating a strategy. This strategy determines how you’ll function and guide the decision-making process.

A website project – whether it is for a business or not – should follow the same concept. Without a solid user experience strategy, the design is likely to lack the features, elements and overall usability that make the website popular among visitors.

While the idea of creating a UX strategy might not sound like a lot of fun, it’s a valuable exercise. And when done well, and with purpose, can definitely be enjoyable!

The Anatomy of a Perfect Push Notification: 7 Tips
Mobile / 30 Oct 2017

The Anatomy of a Perfect Push Notification: 7 Tips

One of the top reasons users uninstall an app is because push notifications are annoying. You’ve probably done this yourself a time or two.

But one of the top reasons users love an app is also because of push notifications. So how do you create a push that users will love? That’s easy – you make it all about them.