How can you use design techniques to make things feel scarce? It’s an important concept, particularly in terms of creating a sense of urgency for e-commerce or clicking a call to action before it is too late.
Flash sales, limited editions, “only 2 remaining” – these are all triggers of scarcity that make a user feel the need to complete a call to action immediately. If not, the purchase or offer might not be available later. Designing for scarcity is an important concept in design, particularly for e-commerce and even in-person sales.
There’s often a disconnect between the way a designer looks at a website or brochure or package and the way users see it. As a designer, you can appreciate trends and attention to typography and details in a way that the common user might not.
Users only know whether they understand something when they interact with it. The details of how that interaction happens or why it is pleasing are often lost. It’s a pretty harsh reality.
But there’s a nugget of wisdom in understanding that disconnect. If you think about what users are thinking, you will be a better designer. (Even if you don’t particularly like their thoughts on design.)
Forget what you think about user attention spans. Long-form content can be a valuable part of your design strategy (and doesn’t have to be a boring block of ongoing text). Users love a good story and long-form content is a great way to create an immersive and engaging experience.
To keep users interested – and scrolling – you have to design interactions that are visually pleasing and create a consistent experience from the first glimpse to the final act. Here are a few ways to design long-form content that meets those goals with a few examples that are anything but boring.
We talk about details a lot in design. It’s for good reason. Paying attention to even the smallest of details can make or break a design.
Today’s we’re going to dive deeper into one of those details and look at ways to design buttons that users want to click (or tap). Even though buttons might be one of the smallest elements in your design, they are one of the most important. How else would you communicate actions to a user? How else would they provide information in that feedback loop?
Think back for a moment to one of the big complaints about flat design in the early stages: Users did not know what was and what was not interactive in the design. Hence, the importance of great button design.
A great user experience starts with the designer. You have to imagine and create something that people will want to touch and engage with, time and time again.
Sounds easy, right? The key to delighting users is to think like one. Don’t try to reinvent the wheel with every new design project; use tools and techniques that users like and understand to make the process a little easier and give you more time to focus on other visual elements. Today we’re sharing a few tips to get you focused on this line of thinking!
Is your website slow? Be honest. Could it be faster? Users demand websites that load quickly and continue to deliver content without lag. If your website falls the least bit behind in meeting this demand users could abandon your site (and they might never return).
Today, we’re going to look at ways to make sure your website interface is built for speed, so you never have to worry about page load times again.
Consistency will make your design better, easier to use, and practically invisible. It gives the user plenty of room to experience the design in the way you intend.
Designing for consistency is a no-brainer in some cases and a little trickier to understand in others. Quite simply, consistency is the thread that ties together elements in a single design. It also ties together designs across a single campaign or brand, creating a product that is distinguishable, usable and effective. Take special note of all the examples below, each brand is a leader when it comes to consistent and usable design.
No matter what type of app you are creating, have created, or plan to create, design mistakes can be lethal when it comes to adoption and usage. Users want to download apps that are fun, functional and offer value during multiple uses. Users also want apps that are aesthetically pleasing and don’t require a lot of effort to interact with.
The problem for designers is that sometimes we are so close to a project that we miss glaring mistakes in design and usability because we know how it works. Today, we’re going to help you make a mental checklist of mistakes to look for and avoid in app design.
How many times a day do you look at your phone? Its a statistic that always amazes me, but the average person looks at their phone 46 times per day.
Every one of those glances is an interaction between the design and the user. These micro-moments are a vital part of the user experience. How an interaction such as a notification or alert works can make the difference between retaining a user and losing one. It’s your job to design these micro-moments in a way that is usable and memorable. Here’s how to do it.
What does trust have to do with web design? Quite simply, everything. In a world where people hear about digital security breaches almost daily, designing and creating a user interface that users can trust is imperative.
Establishing this trust will help create a solid foundation between you and the user, it can contribute to sales and product loyalty, it establishes a sense of quality and success and sets the stage for a long-term and valuable user relationship. So how do you do it? Today, we have ten things you can do to create a UI that users can trust (with trustworthy examples, of course).
Are you delighted when your favorite online shop makes a wonderful suggestion for an item you didn’t know about? How about when your cart is stored even if you log off for a while?
If so, you are just like many other users that like and have come to expect personalized web experiences. Personalization extends to all of our devices – from those virtual shopping carts, to voice activated calling on a mobile phone, to a game that knows exactly where you left off. But how do you design something so particularly individual? Let’s take a look.
The web is a rainbow of color options. Color is a great tool for grabbing the attention of users, providing visual interest and impact and creating contrast for readability. Color is also at the center of many design trends, including flat and material styles.
But can you go wrong with color? Are there hues or combinations that you should shy away from? In a word … yes! Today we’re looking at colors or color combinations that you should avoid when designing websites and apps. (And on the chance that you’ve already made one of these mistakes, we offer alternative suggestions as well.)