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Are you making the most of one of the most popular – and visual – social media channels? Instagram is one of the best social media options for designers because of the visual nature of the network.
Post photos or videos and stories to connect with other users and showcase your work or personal brand. With or without filters and special effects, Instagram can be an impactful way to interact with a large number of users on social media.
In this series, you’ll learn how to supercharge your Instagram account. Craft beautiful posts and updates, improve your branding, find templates, and use Instagram in a new, creative way!
What is Instagram?
Instagram is a photo-based social media network that’s been exploding in popularity for the last few years. It was launched in 2010, bought by Facebook two years later and has become one of the top social sharing platforms.
Instagram is a mobile sharing service. Users only post from mobile devices, and most users access it on a phone.
More than 52 million images are posted by some 800 million plus users every day.
Instagram is more than just about sharing selfies and food photos. Today, many businesses and brands use the platform to market products and build brand awareness as well. It’s especially quite effective for eCommerce and fashion brands.
According to statistics, 60% of Instagram users discover products on the photo-sharing platform while 70% of them are more likely to buy directly using their mobile devices.
The platform also paved the way for influencers who make a living traveling and sharing their lifestyle while promoting sponsored products to their followers as well.
Instagram Story vs. Instagram Post?
Instagram has two primary types of ways to share content – via story or post.
An Instagram Post is the original type of content and includes an image (or video), caption and options hashtags. Users can tag other users as well. Native posts do not include the ability to link to outside content.
Instagram Stories are the newer format and growing in popularity. Stories allow users to share multiple photos and videos in a slideshow format. Stories appear at the top of the main feed.
Most Instagrammers publish a combination of stories and posts.
Stories seem to be the more popular aspect of the platform with more than 500 million users using Stories format every day. It’s also the most effective format for businesses as it allows you to include links to promote products.
Posts are great at building awareness and reaching more people on the platform using hashtags. Posts also help create more engagement and conversations as well.
What’s an Instagram Template?
An Instagram template is a kit of pre-made designs to help you share different types of content to the social platform in a visually consistent manner. A template can be a helpful tool for a brand manager or marketer looking to create a visual identity and theme on the social network.
A solid Instagram template can help a non-designer (and designers, too) create promotions quickly.
A template can include locations to add images and graphics with text, infographics, backgrounds, and other visual elements.
5 Instagram Post Templates
Templates help make it easier to design professional posts and stories to attract more audiences and get more followers. Here are a few examples of Instagram templates for your inspiration.
This is a bundle of Instagram post templates that includes various types of designs that are suitable for bloggers, fashion brands, retail stores, designers, and much more.
If your startup has a brand page on Instagram you can use these templates to create more attractive posts to promote your brand.
A set of Instagram post template designed for promoting real estate businesses and agencies. This pack comes with 4 unique template designs.
Use these post templates to promote the latest lineups of your fashion brand or online store. It includes 4 easily editable templates in PSD format.
A collection of 20 unique Instagram post templates featuring modern designs. This bundle is most suitable for fashion and beauty brands.
5 Instagram Story Templates
Use these stylish templates to create more attractive Instagram stories.
This is a bundle of 5 unique Instagram story templates featuring modern and creative designs. The templates come with organized layers and smart objects for easier editing.
If you’re promoting a fashion brand or a clothing store, this pack of Instagram story templates will come in handy. It includes 10 unique story designs in PSD format.
A set of stylish Instagram story templates for promoting fashion and apparel brands. These templates are fully customizable and come with smart objects as well.
This is a bundle of modern Instagram templates made for fashion and beauty brands. This pack includes 5 unique story template designs.
This collection of story templates are ideal for promoting your seasonal sales and special promotions on Instagram. It includes 10 stylish designs with easily customizable layouts.
3 Instagram Banner Templates
Banners are a great way of promoting products, sales, and events. These templates are designed just for those types of posts.
A collection of 20 modern Instagram banner templates you can use to promote eCommerce stores and products. All of the templates can be easily customized to your preference.
You can use these banner templates to promote fashion products and sales. The pack includes 20 different designs in PSD format.
If you have a travel or tour themed Instagram page, use these templates to promote your services in a more professional way.
3 Instagram Profile / Bio Templates
You can use these templates to create an Instagram profile with a professional theme.
This bundle comes with 40 different themes you can use to create an Instagram profile with a consistent design. You can easily edit the templates using Photoshop as well.
Another set of Instagram templates to help create a more consistent content feed. This pack includes 15 different template designs.
A complete social media kit that comes with template designs that fit Instagram, Facebook, and Twitter. It includes 12 unique designs.
Blank / Fake Instagram Templates
A blank Instagram template is a mockup template that comes with a fake design of an Instagram profile, page, or post.
These mockups look just like a real post or page and allow you to showcase your designs in websites, portfolios, and even present designs to clients in a professional way.
This is a complete Instagram mockup template that comes with mockup templates for all screens of the app, including the feed, post, and profile. The template features smart objects to let you easily place your own designs in the mockup as well.
This is a bundle of Instagram and Facebook mockup templates. It features mockups of both Instagram mobile and desktop sites as well as mockups of Facebook pages and profiles.
You can use this free mockup template to showcase your Instagram post designs in a creative way. It can be easily customized using Photoshop.
How to Make Grid Pictures on Instagram
An Instagram grid (also referred to as Instagram puzzle) is quite a popular method many users use to create unique experiences on their profiles. It’s simply a collection of photos published in a sequence, similar to a collage, that creates a single visual image when combined.
Creating an Instagram grid is not that difficult. There are many apps that allow you to create grids with ease. If you prefer not to install additional apps, you can create a grid using Instagram itself.
- First, get a high-resolution image and split it into 8 or 12 parts using Photoshop. Or use a template to create a unique puzzle-like experience.
- Upload the image parts in Instagram and save them as drafts
- Now publish the drafts in order. Or you can use an Instagram post scheduling app as well.
Instagram Grid Templates
This is a creative Instagram puzzle template featuring 27 post slices for creating stylish and trendy Instagram grids to promote your feed like a pro.
This puzzle template also comes with a creative and minimal design. It also includes 27 post slides and all of it is included in a single Photoshop file.
This Instagram puzzle template not only comes with 27 puzzle slices but also includes 11 high-quality stock images you can use in your own designs.
Further Instagram Template Reading
Inspiration / 26 Dec 2019
We’ve handpicked a collection of Instagram post and Story templates with professional designs. You can easily customize these templates to add your own text and images to create a more successful Instagram content strategy.
Instagram is one of the best platforms for promoting brands and businesses. But, with millions of posts being added every day, you need to think outside the box to attract your followers’ attention.
If you’re tired of using the same old designs to promote your brand and products on Instagram and looking for a better way to get more followers, you should consider using more professional post layouts and designs, especially for creating attractive Instagram Stories.
To help you find the right design to promote your business, we’ve curated some of our favorite Instagram post and Story templates, designed to wow your audience.
Inspiration / 7 May 2019
Are you working on a content plan to grow your Instagram following or promote your brand? Then we have a selection of amazing Instagram post and story templates you can use to make your content shine.
The key to growing a following on any social network is to produce high-quality branded content tailored to your audience. You don’t have to be a graphic designer or even hire freelancers to create great content for Instagram. You can use templates instead.
With these Instagram templates and banners, you can create gorgeous posts, stories, and promotions for your Instagram audience all by yourself. You can edit and customize these Instagram templates with a single click.
Graphics / 7 Jan 2019
An Instagram template is a kit of pre-made designs to help you share different types of content on the highly popular social media channel.
While there are plenty of Instagram templates out there – for individual posts or to create stories – getting started can seem intimidating. How do you most effectively use an Instagram template to create engaging content?
Here, we have a guide that breaks it all down so you’ll be creating Instagram posts like a pro in no time.
Business / 18 Jun 2018
It seems like every brand is on Instagram these days. So how do you create posts that generate engagement and help your images, video, and stories stand out from the pack?
The answer is to use your keen design eye. The same skills that you use as a designer—color balance, contrast, shape, and composition—can help you create Instagram posts that stand out. (It is a visual medium after all!)
Combine those skills with a little social media strategy and you’ll start building a loyal follower base in no time. Here are some tips to get you on the path to Instagram success.
Inspiration / 19 Mar 2018
Curating your Instagram feed with designers creating beautiful work can be a great source of visual inspiration. From designers who create for print, web, packaging or almost anything—to creatives that share their process/side projects—the social media platform can be a great place to jumpstart your creative thought process.
And we’re here to help. We’ve gathered a list of 25 incredible designers to follow on Instagram to provide gems of visual gold each time you log in. What’s exceptionally fun about following this collection of designers is that many provide a glimpse into their professional projects as well as real life.
Business / 6 Sep 2017
Taylor Swift did it. She deleted her Instagram account before re-emerging with a newly refreshed persona. The tactic was part of a campaign for her new album release, but shows a good point: sometimes your accounts just need a refresh.
You can learn more about how Swift did it, or take on a personal challenge to refresh your Instagram account. It’s easier than you might think. (Once you get over the mental block of changing the way you post photos, anyway.)
Here’s how you can refresh your Instagram account in 10 simple steps (and maybe even feel as diva as Taylor Swift in the process).