Are you making the most of one of the most popular – and visual – social media channels? Instagram is one of the best social media options for designers because of the visual nature of the network.
Post photos or videos and stories to connect with other users and showcase your work or personal brand. With or without filters and special effects, Instagram can be an impactful way to interact with a large number of users on social media.
In this series, you’ll learn how to supercharge your Instagram account. Craft beautiful posts and updates, improve your branding, find templates, and use Instagram in a new, creative way!
What is Instagram?
Instagram is a photo-based social media network that’s been exploding in popularity for the last few years. It was launched in 2010, bought by Facebook two years later and has become one of the top social sharing platforms.
Instagram is a mobile sharing service. Users only post from mobile devices, and most users access it on a phone.
More than 52 million images are posted by some 800 million plus users every day.
Instagram is more than just about sharing selfies and food photos. Today, many businesses and brands use the platform to market products and build brand awareness as well. It’s especially quite effective for eCommerce and fashion brands.
According to statistics, 60% of Instagram users discover products on the photo-sharing platform while 70% of them are more likely to buy directly using their mobile devices.
The platform also paved the way for influencers who make a living traveling and sharing their lifestyle while promoting sponsored products to their followers as well.
Instagram Story vs. Instagram Post?
Instagram has two primary types of ways to share content – via story or post.
An Instagram Post is the original type of content and includes an image (or video), caption and options hashtags. Users can tag other users as well. Native posts do not include the ability to link to outside content.
Instagram Stories are the newer format and growing in popularity. Stories allow users to share multiple photos and videos in a slideshow format. Stories appear at the top of the main feed.
Most Instagrammers publish a combination of stories and posts.
Stories seem to be the more popular aspect of the platform with more than 500 million users using Stories format every day. It’s also the most effective format for businesses as it allows you to include links to promote products.
Posts are great at building awareness and reaching more people on the platform using hashtags. Posts also help create more engagement and conversations as well.
What’s an Instagram Template?
An Instagram template is a kit of pre-made designs to help you share different types of content to the social platform in a visually consistent manner. A template can be a helpful tool for a brand manager or marketer looking to create a visual identity and theme on the social network.
A solid Instagram template can help a non-designer (and designers, too) create promotions quickly.
A template can include locations to add images and graphics with text, infographics, backgrounds, and other visual elements.
5 Instagram Post Templates
Templates help make it easier to design professional posts and stories to attract more audiences and get more followers. Here are a few examples of Instagram templates for your inspiration.
24 Instagram Posts Templates
This is a bundle of Instagram post templates that includes various types of designs that are suitable for bloggers, fashion brands, retail stores, designers, and much more.
Startup Instagram Posts Templates
If your startup has a brand page on Instagram you can use these templates to create more attractive posts to promote your brand.
Real Estate Instagram Post Templates
A set of Instagram post template designed for promoting real estate businesses and agencies. This pack comes with 4 unique template designs.
Fashion Instagram Post Templates
Use these post templates to promote the latest lineups of your fashion brand or online store. It includes 4 easily editable templates in PSD format.
Beauty Instagram Posts Templates
A collection of 20 unique Instagram post templates featuring modern designs. This bundle is most suitable for fashion and beauty brands.
5 Instagram Story Templates
Use these stylish templates to create more attractive Instagram stories.
5 Modern Instagram Story Templates
This is a bundle of 5 unique Instagram story templates featuring modern and creative designs. The templates come with organized layers and smart objects for easier editing.
Fashion Bleu Instagram Stories Templates
If you’re promoting a fashion brand or a clothing store, this pack of Instagram story templates will come in handy. It includes 10 unique story designs in PSD format.
Creative Instagram Story Template
A set of stylish Instagram story templates for promoting fashion and apparel brands. These templates are fully customizable and come with smart objects as well.
Beauty Instagram Stories Templates
This is a bundle of modern Instagram templates made for fashion and beauty brands. This pack includes 5 unique story template designs.
Modernist Instagram Stories Pack
This collection of story templates are ideal for promoting your seasonal sales and special promotions on Instagram. It includes 10 stylish designs with easily customizable layouts.
3 Instagram Banner Templates
Banners are a great way of promoting products, sales, and events. These templates are designed just for those types of posts.
Instagram Promotional Banner Templates
A collection of 20 modern Instagram banner templates you can use to promote eCommerce stores and products. All of the templates can be easily customized to your preference.
Instagram Fashion Banner Templates
You can use these banner templates to promote fashion products and sales. The pack includes 20 different designs in PSD format.
10 Instagram Travel Banner Templates
If you have a travel or tour themed Instagram page, use these templates to promote your services in a more professional way.
3 Instagram Profile / Bio Templates
You can use these templates to create an Instagram profile with a professional theme.
40 Instagram Themes
This bundle comes with 40 different themes you can use to create an Instagram profile with a consistent design. You can easily edit the templates using Photoshop as well.
Fashion Shopping Instagram Kit
Another set of Instagram templates to help create a more consistent content feed. This pack includes 15 different template designs.
Modern Social Media Kit
A complete social media kit that comes with template designs that fit Instagram, Facebook, and Twitter. It includes 12 unique designs.
Blank / Fake Instagram Templates
A blank Instagram template is a mockup template that comes with a fake design of an Instagram profile, page, or post.
These mockups look just like a real post or page and allow you to showcase your designs in websites, portfolios, and even present designs to clients in a professional way.
Instagram Mock-Up Template
This is a complete Instagram mockup template that comes with mockup templates for all screens of the app, including the feed, post, and profile. The template features smart objects to let you easily place your own designs in the mockup as well.
Facebook & Instagram Mockup Template
This is a bundle of Instagram and Facebook mockup templates. It features mockups of both Instagram mobile and desktop sites as well as mockups of Facebook pages and profiles.
Free Instagram Mobile Mockup
You can use this free mockup template to showcase your Instagram post designs in a creative way. It can be easily customized using Photoshop.
How to Make Grid Pictures on Instagram
An Instagram grid (also referred to as Instagram puzzle) is quite a popular method many users use to create unique experiences on their profiles. It’s simply a collection of photos published in a sequence, similar to a collage, that creates a single visual image when combined.
Creating an Instagram grid is not that difficult. There are many apps that allow you to create grids with ease. If you prefer not to install additional apps, you can create a grid using Instagram itself.
- First, get a high-resolution image and split it into 8 or 12 parts using Photoshop. Or use a template to create a unique puzzle-like experience.
- Upload the image parts in Instagram and save them as drafts
- Now publish the drafts in order. Or you can use an Instagram post scheduling app as well.
Instagram Grid Templates
Charming Instagram Puzzle Template
This is a creative Instagram puzzle template featuring 27 post slices for creating stylish and trendy Instagram grids to promote your feed like a pro.
Fine Instagram Puzzle Template
This puzzle template also comes with a creative and minimal design. It also includes 27 post slides and all of it is included in a single Photoshop file.
Peony Instagram Puzzle Template + 11 Photos
This Instagram puzzle template not only comes with 27 puzzle slices but also includes 11 high-quality stock images you can use in your own designs.
Further Instagram Template Reading
21 Jan 2023
30+ Best Instagram Frame Templates (Custom Frame PNGs) 2023
Frames are one of the creative elements that have the power to make any design look better. The way a frame brings more focus to your content is what makes them more effective.
We’re not just talking about the wooden frames you use for portrait photos, frames are effective for digital designs as well. You may have noticed this new trend on Instagram where users add a stylish frame to their posts to highlight the content.
Using Instagram frames is a very effective way to make your posts stand out from the crowd and to bring more attention to your products. Many brands and influencers have been using this design strategy to their advantage.
With the help of Instagram frame templates, you can also create such beautiful posts without an effort or design experience. Have a look at our handpicked collection below to find an Instagram frame for your channel.
7 Jan 2023
30+ Best Free Instagram Story Templates 2023
Today we’re bringing you a collection of free Instagram story templates for creating more attractive and trendy stories to entertain your followers.
Instagram Stories are one of the most effective ways of communicating with your followers. Not just to stay in touch with your audience, but also to promote your products and business. In fact, almost 1.7 billion Instagram users spend time viewing Stories every day.
However, creating more attractive and unique Instagram stories daily can be difficult and time-consuming. That’s why we made this collection of templates, to help you design amazing Insta stories without an effort.
There are free Instagram story templates here for everyone from small businesses to lifestyle bloggers. Have a look and start downloading.
19 Dec 2022
10 Key Instagram Trends for Designers to Watch in 2023
From hard-core ‘grammers to those that post the occasional pic, Instagram is the social media platform that’s practically made for designers because it is so visual.
So, you’ll probably want to be on-trend when it comes to posting. Here are nine ways to create images that look modern with a few examples and Instagram templates to help you get started.
From #nofilter, to framing, overlay elements, carousels, and more, we’re exploring all the trends you need to know.
18 Nov 2022
45+ Best Instagram Mockup Templates (Story & Post) 2023
Instagram is a platform full of visual designs. The better your photos look, the more attention you get. And when you’re a designer promoting Instagram posts and story designs, you’ll need an equally beautiful mockup to showcase them.
Whether you’re a digital marketing agency showing off designs on a portfolio or a freelancer presenting Instagram designs to a client, you’ll need gorgeous-looking mockups to showcase your designs like a true professional.
To help you find the right mockup for your Instagram design, we rounded up some of the best Instagram post and story mockup templates. There are all kinds of mockups in this collection, featuring perspective views and customizable designs.
16 Nov 2022
100+ Best Instagram Templates & Banners 2023
Are you working on a content plan to grow your Instagram following or promote your brand? Then we have a selection of amazing Instagram post and story templates you can use to make your content shine.
The key to growing a following on any social network is to produce high-quality branded content tailored to your audience. You don’t have to be a graphic designer or even hire freelancers to create great content for Instagram. You can use templates instead.
With these Instagram templates and banners, you can create gorgeous posts, stories, and promotions for your Instagram audience all by yourself. You can edit and customize these Instagram templates with a single click.
31 Oct 2022
70+ Best Instagram Post & Story Templates 2023
We’ve handpicked a collection of Instagram post and Story templates with professional designs. You can easily customize these templates to add your own text and images to create a more successful Instagram content strategy.
Instagram is one of the best platforms for promoting brands and businesses. But, with millions of posts being added every day, you need to think outside the box to attract your followers’ attention.
If you’re tired of using the same old designs to promote your brand and products on Instagram and looking for a better way to get more followers, you should consider using more professional post layouts and designs, especially for creating attractive Instagram Stories.
To help you find the right design to promote your business, we’ve curated some of our favorite Instagram post and Story templates, designed to wow your audience.
20 Jun 2022
Instagram Grid Templates: 20 Examples + Tips
A secret used by some of the boldest visual brands on Instagram is to use a grid or puzzle template. What this style of template does is create 12 cohesive panels that come together as a single image when someone visits your Instagram profile page.
The trick here is that the panels have to work equally well as single image posts and together as a whole. It can be difficult to pull off if you are not careful.
A template can make it a lot easier to figure out and manage. You can create one yourself, or download a ready-made option (best if you are looking for quick and easy). Here, we are looking at 10 great Instagram grid templates with tips for how you can take the inspiration from each and use it with your images on your social media account.
16 May 2022
30+ Unique Instagram Layout Ideas & Concepts
One of the latest trends on Instagram is using the account feed to create unique designs to make each channel more memorable and attractive. While browsing Instagram, we came across many different styles of feed and post layouts featuring puzzles and grid designs.
This trend is a great way to make your profiles and Instagram pages stand out from the crowd. And offer a unique experience for the followers to browse your posts as well as to grab their attention. If you’re thinking about creating a unique Instagram layout for your own account, we have a few creative ideas for you.
In this post, we share a few Instagram layout ideas and themes for all kinds of Instagram account feeds and posts. The best part is the examples we feature are templates you can download and use to create similar layouts without an effort. See for yourself.
30 Mar 2022
35+ Best Instagram Story Highlight Icons (Free + Pro)
Stories are the most popular feature of Instagram. Everyone uses them to express themselves. Instagram even lets you select and highlight some of your best stories on your profile page.
You may have noticed that some Instagram profiles have unique icons for Instagram story highlights. How do they do this?
Well, many Instagram bloggers are now using Instagram highlight icons to make their story highlights more attractive and fit their branding. It’s also a great way to stand out from the crowd. And, of course, to arouse curiosity in people to get more clicks for your Instagram Stories.
Changing the design of your Instagram highlights is very easy. All you have to do is go to your Instagram profile and click on Edit Highlight. Then select Edit Cover and choose an icon from your gallery to replace the default highlight cover image.
Let’s not forget, you should have matching icons with creative designs to create these highlight cover images. You can get started by checking out our handpicked Instagram highlight icons collection below.
4 Jun 2021
8 Tips for Designing Instagram Stories That Don’t Suck
Instagram stories are one of the hottest social media formats. The vertical format allows creators to share videos, photos, and mixed media content in a streaming medium, and introduces an entirely novel layout to design for.
The tricky part is creating stories that are enjoyable, shareable, and help people engage with your account, brand, or even get clicks to your website.
Here, we’re going to look at eight ways to create Instagram stories that help you meet goals, and stand out from the crowd.
Bonus: You can apply these design tips to Facebook stories as well.
16 Mar 2021
20+ Best Instagram Giveaway Templates (+ Giveaway Ideas)
One of the best ways to grow your Instagram following is to host giveaway contests. And an important part of a successful giveaway is to have the perfect Instagram giveaway post design.
In this post, we’ll help you find an attractive Instagram giveaway template to design a post that will generate more likes, comments, and followers. These templates are very easy to use. You can simply open them in Photoshop or Illustrator to change the text, images, and colors however you like.
We’ll also share a few tips and Instagram giveaway ideas to help you run better giveaway contests. Be sure to find the ideas and tips section at the end of the template collection.
15 Mar 2021
20+ Instagram Color Trends + Palettes to Stay on-Trend
Your Instagram color scheme can say a lot about your brand and design style. A unique color scheme can help your posts and stories stand out in a cluttered Instagram feed so that more of your followers visually know when you create content.
So, what kind of color scheme should you pick? Should you be aiming for bright and bold, or subtle and understated? Wouldn’t it be great if you could see a helpful collection of different examples? Look no further.
Here, we’ve rounded up 20 trendy options. (Plus, you can download any of these templates from Envato Elements if they strike your fancy.)
22 Feb 2021
How to Do a Giveaway on Instagram (+ Rules, Ideas and Tips)
Designing a giveaway or contest on Instagram can be fun, increase engagement, and help boost your presence online. But it’s more than just asking people to tag a friend to win a prize.
A great giveaway takes planning, a prize that’s worth people’s time, and an understanding of the rules to maintain the integrity of your social media account (that’s the really important part, to make sure you stay on the right side of the guidelines).
Here’s how to do a giveaway on Instagram!
21 Dec 2020
7 Best Instagram Tools for Designers in 2023
As one of the most popular social media channels, it is important to make the most of your presence on Instagram. This applies to business and individual brands.
Your photos, videos, stories, and reels can say a lot about you and your business. Much of that starts with a good design that’s representative of the work you do.
Here, we’ve collected seven of the best Instagram tools to help you make the most of creating and sharing online.
8 Sep 2020
15+ Best Instagram Design Tutorials
Get ready to up your digital marketing – or just personal profile – game with stellar design tips and tricks for Instagram.
We all know that the photo-based social media platform is so much more than images. It’s also a collection of videos, sound, and plenty of design elements to help bring your stories and information to life.
Here, we’ve gathered a collection of tutorials that will help you create amazing Instagram designs that you can use and share.
8 Jul 2020
11 Tips to Boost Your Design Profile on Social Media (Without Looking Sleazy)
Most designers have no problem creating great visuals to share on social media. (That’s almost a no-brainer!) But how can you boost your profile on social media channels without looking sleazy?
There’s a fine line between fun, engaging content, and pushy or overwhelming. There’s a lot of value in showcasing your work online, and you want to do it the right way.
Here, we’re going to look at how to make the most of your design profile on social media. These tips work for personal and business accounts, and they help you walk the path of using social media in a genuine and helpful way.
18 Mar 2020
Instagram Story Design: 7 Pro Tips & Ideas
If you aren’t designing Instagram Stories, it might be time to start. More than 500 million people use the vertical format on the social media channel every day.
Stories are fun, they allow for creativity, and this is a place where you can really showcase your design skills to a social media audience.
It’s a little different from some of the other ways you’ve probably used social in the past. Here’s a guide to help you post Instagram Stories like a pro, with examples and ideas to help you see our advice in practice.
7 Jan 2019
How to Use an Instagram Template
An Instagram template is a kit of pre-made designs to help you share different types of content on the highly popular social media channel.
While there are plenty of Instagram templates out there – for individual posts or to create stories – getting started can seem intimidating. How do you most effectively use an Instagram template to create engaging content?
Here, we have a guide that breaks it all down so you’ll be creating Instagram posts like a pro in no time.
18 Jun 2018
5 Tips to Use Instagram Creatively for Your Brand
It seems like every brand is on Instagram these days. So how do you create posts that generate engagement and help your images, video, and stories stand out from the pack?
The answer is to use your keen design eye. The same skills that you use as a designer—color balance, contrast, shape, and composition—can help you create Instagram posts that stand out. (It is a visual medium after all!)
Combine those skills with a little social media strategy and you’ll start building a loyal follower base in no time. Here are some tips to get you on the path to Instagram success.
19 Mar 2018
25 Incredible Designers to Follow on Instagram
Curating your Instagram feed with designers creating beautiful work can be a great source of visual inspiration. From designers who create for print, web, packaging or almost anything—to creatives that share their process/side projects—the social media platform can be a great place to jumpstart your creative thought process.
And we’re here to help. We’ve gathered a list of 25 incredible designers to follow on Instagram to provide gems of visual gold each time you log in. What’s exceptionally fun about following this collection of designers is that many provide a glimpse into their professional projects as well as real life.
6 Sep 2017
10 Simple Steps to Refresh Your Instagram Account
Taylor Swift did it. She deleted her Instagram account before re-emerging with a newly refreshed persona. The tactic was part of a campaign for her new album release, but shows a good point: sometimes your accounts just need a refresh.
You can learn more about how Swift did it, or take on a personal challenge to refresh your Instagram account. It’s easier than you might think. (Once you get over the mental block of changing the way you post photos, anyway.)
Here’s how you can refresh your Instagram account in 10 simple steps (and maybe even feel as diva as Taylor Swift in the process).