Font Collections / 20 Nov 2024
Fonts That Speak: Typography as a Storytelling Tool in Modern Design
Typography plays a pivotal role in every design and it has the power to make or break a creation or sometimes even an entire business.
While good typography has helped businesses boost revenue bad typography has cost brands millions, mainly as a result of disregard for the psychological effects and the user experience of typography design.
The style and design of the fonts you use are just as important as the wording you choose for the messages in a design. As the German typographer Hans Peter Willberg once said, “typefaces are not only there to be read, you also see them.”
Let’s dive into the world of typography design and explore how it relates to storytelling to figure out how you can leverage it.