Typography

Layouts / 6 Jun 2025

Grids & Type: Structuring Typography for Visual Harmony

Typography isn’t just about choosing the right font, it’s about how that type lives on the page.

When type is placed within a grid, it gains structure, rhythm, and consistency. And when done well, it gives a layout a sense of balance that feels almost invisible, but undeniably effective.

Grids and typography go hand in hand in everything from editorial layouts to digital interfaces. A well-structured grid creates order. It helps guide the eye, reinforce hierarchy, and make complex content feel easy to read.

Whether you’re designing a landing page, a magazine spread, or even a social post, understanding how to align your type with a grid can completely change how people interact with your design.

In this post, we take a closer look at the relationship between type and grids, and how it helps create structure for typography.

Font Collections / 23 May 2025

The Return of Display Fonts: Bold Choices in Modern Design

For a while, clean and minimal ruled the design world, but lately, something louder is making a comeback.

Display fonts, with their bold personalities and distinctive flair, are returning to the spotlight in modern design.

From web headers to packaging, they’re showing up everywhere and for good reason.

These aren’t just decorative fonts used for shock value. Today’s display fonts are smarter, more versatile, and better suited to digital environments than ever before.

When used thoughtfully, big display fonts bring character, clarity, and energy to any project.

In this post, we’ll explore what display fonts are, why they work so well, when to use them, and where they’re making a real impact.

Poster Design / 19 May 2025

Typography for Posters: How to Make Your Message Stand Out

Typography can make or break a poster. Whether it’s promoting a concert, a campaign, or a product, your message has just a few seconds to catch someone’s eye.

While color and imagery play a big role in a poster design, it’s the type that often carries the core message and determines whether people stop to read or walk right past.

Great poster typography is about more than picking a good-looking font. It’s about making the message readable, engaging, and impossible to ignore.

In this post, we’ll look at best practices for choosing typefaces, setting font sizes, and placing text so your poster not only looks good, but also communicates clearly.

Font Collections / 17 May 2025

Font Pairing Techniques for Digital-First Brands

For digital-first brands, typography isn’t just a style choice, it’s a core part of how the brand communicates across screens.

The right font pairing can create hierarchy, improve readability, and define the brand’s tone without saying a word.

But with so many fonts to choose from, combining them effectively can be tricky.

Whether you’re building a design system, creating social content, or launching a responsive website, strong font pairing gives your visuals clarity and consistency.

In this guide, we’ll explore practical font pairing techniques to help digital-first brands look sharp, readable, and uniquely original.

Font Collections / 7 May 2025

How to Identify a Font: Tips, Tools & Techniques

You’ve seen it before—a font on a poster, website, or logo that just looks perfect, and now you can’t stop thinking about it.

But what do you do when you don’t know the name of the font and need to find it for your own project?

Identifying a typeface might feel like searching for a needle in a haystack, but with the right approach (and a few helpful tools), it’s easier than you think.

Whether you’re trying to match a brand’s typography or simply satisfy your own design curiosity, here’s a practical guide to help you identify fonts with confidence.

Typography / 2 May 2025

Kerning vs. Tracking: What’s the Difference?

When it comes to adjusting space between letters, two terms come up frequently: kerning and tracking.

While they might seem similar, they serve distinct purposes in the world of typography. And having a proper understanding of the terms is a must for all types of designers.

In this post, we’ll break down the differences between kerning vs tracking, explain when to use each, and discuss how these adjustments can enhance your designs.

Font Collections / 30 Apr 2025

Inclusive Typography: Designing for Dyslexia and Accessibility

For users with dyslexia or visual impairments, thoughtful font choices and layout decisions can make the difference between frustration and clarity.

As more designers and brands embrace inclusive design, it’s important to understand how typography can either support or hinder readability.

Whether you’re building a website, app, eBook, or printed material, accessible typography should be part of your toolkit.

In this guide, we’ll walk through practical tips to create a more inclusive and user-friendly type.

Font Collections / 26 Apr 2025

What Are the Different Font Styles? a 101 Intro

Fonts do more than just carry words; they set the tone, express personality, and influence how your message is received.

Whether you’re creating a logo, designing a website, or writing a simple flyer, the font style you choose can make a big impact.

But with so many fonts out there, how do you know which style is which and when to use them?

In this quick 101 intro, we’ll walk through the most common font styles, what makes each one unique, and how they’re typically used in modern design.

Font Collections / 23 Apr 2025

Typography in Dark Mode: How to Optimize Fonts for Low-Light UI

Dark mode has become more than just a trend—it’s a preferred way to browse, work, and interact for millions of users.

From mobile apps and websites to operating systems and dashboards, dark-themed interfaces are now a standard part of digital design.

But while switching the background to black or deep gray might seem simple, designing for readability in these settings requires extra attention, especially when it comes to typography.

Typography in dark mode isn’t just about inverting colors. It involves making thoughtful choices about font weight, spacing, contrast, and even the color of your text.

The goal is to create a comfortable reading experience in low-light environments without causing eye strain or losing clarity.

Here’s how to optimize your fonts for dark mode interfaces.

Font Collections / 18 Apr 2025

What Is a Font License? (And Do I Need One?)

Almost every design project you encounter will include type of some kind. And it’s very likely that that type will start as a font on a computer, unless you create it yourself. With using specific computer fonts, come some very specific rules regarding their use, which can vary by project.

So what is a font license? Do you need one? And where can you find the tools and resources you need to make sure you are using fonts properly?

Lucky for you, we have a primer. (And the images in this post include fonts that you can license to use in your projects.)

Font Collections / 16 Apr 2025

AI-Generated Fonts: Are Machines Designing the Future of Type?

Typography has always been a deeply human art form. From hand-lettered scripts to digital typefaces crafted with pixel-perfect precision, fonts reflect culture, emotion, and design sensibility.

But now, artificial intelligence is stepping into the world of type design—bringing with it questions, possibilities, and a new way of thinking about how fonts are made.

AI-generated fonts are quickly gaining attention as tools become more advanced and accessible. These tools can generate typefaces from scratch, suggest stylistic variations, and even learn a designer’s preferences over time.

While it’s still early days, it’s worth asking: Are machines truly capable of designing the future of type? And what does that mean for the role of the human designer?

Let’s find some answers.

Graphics / 11 Apr 2025

8 Rules for Creating Effective Typography

Today we’re going to discuss something that is both a hot trend and timeless art: typography. The basic rules outlined below will help you become more aware of how you structure and use typography in your designs.

Being conscious of these rules can improve nearly everything you create that contains a headline or major typographic element. Let’s get started!