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Trends

Stay on top of the latest design trends, see what’s popular, and learn how to create design work that feels modern, current, and up-to-date.

Design Trend: Voice UX – Are You Designing for It?

Trends / 27 Sep 2021

Design Trend: Voice UX – Are You Designing for It?

Voice interfaces and user experiences are a trending topic in the world of website design because user behavior is demanding it.

Just think of how often you ask Alexa, Google, or Siri for help on any given day. Think about the push for more accessibly designed websites that work more effectively with devices such as screen readers. Then think about whether these things are coming into play during the design and development process.

They should be.

It is more important than ever to integrate voice UX into your design process.

Design Trend: Frosted Glass Effect in Web Design

Trends / 30 Aug 2021

Design Trend: Frosted Glass Effect in Web Design

With just the right combination of blur and transparency, you’ve got one of the hottest trends in website and app design – the frosted glass effect.

It is a design technique that uses a gaussian blur, shadows, and transparency to create an element that mimics looking through real-life frosted glass.

Let’s dive into seven different ways to use this design trend.

And, if you need more inspiration, it’s no surprise to know that Dribbble is packed with frosted glass design ideas!

Design Trend: Flat Cards UI

Trends / 17 Aug 2021

Design Trend: Flat Cards UI

Cards are a design element that have been popular for a while. The look and function of them have continued to evolve in a number of ways, from tiny cards that are more of an oversized button to full-screen or split-screen cards that denote click or tap functionality.

The reason this trend remains popular is because of the latter. Cards innately cue users into an element of function.

The most popular iteration of cards right now is in a super flat style that works with almost any type of content. While every example below is different, one thing is the same: the combination of card elements in a flat style.

Let’s look at a selection of websites featuring this design trend and ways that you can make it work for you.

15+ Background Design Trends & Styles for 2021

Background Textures / 6 Aug 2021

15+ Background Design Trends & Styles for 2021

One of the most important early design decisions you will make is what kind of background will carry a project. Should it be a single color, colorless, use trendy elements such as geometric shapes, gradients or wood grain patterns? Or would a solid background design can help make a project shine?

Staying on trend with background design styles is important as well. A trendy background choice shows that a website design is modern and the content is new. A modern visual framework can even signal a user that you are thinking about their needs and making the most of the tools that will make their experience better.

So how do you do it? Here’s a look at background design trends and styles for 2021, with a few great options to try.

Design Trend: No Images Above the Scroll

Trends / 2 Aug 2021

Design Trend: No Images Above the Scroll

Have you taken notice? More designers are launching websites with no images (or video) above the scroll.

There are a lot of interesting uses of text elements, animated effects, and other divots that keep the result from being boring.

Here’s a look at this website design trend, examples, and how to make it work for you. You’ll be amazed at just how creative you can get, without a single image in sight!

Design Trend: Soft UI

Trends / 23 Jul 2021

Design Trend: Soft UI

There’s a website and app design trend that’s so subtle you almost don’t see it.

Soft UI creates a frost-style or glassy blur where elements sink and extrude from the background to create varying levels of depth and dimension.

Combine this effect with a softer, more pastel color palette, and the result is a light, “soft” interface with depth in shadows and subtle overall effects.

Here, we’ll look at the trend with examples.

Full-Screen Video Backgrounds in Web Design: Pros, Cons & Tips

Trends / 22 Jul 2021

Full-Screen Video Backgrounds in Web Design: Pros, Cons & Tips

There’s still a debate going on in the web design community on whether video backgrounds in websites are good or bad.

However, we’ve seen a rise in websites utilizing fullscreen video backgrounds in the past few months than ever before. But is it really an effective strategy? Does it help engage with an audience? Does it affect SEO? Let’s find out.

In this guide, we aim to find answers to these questions by comparing the pros and cons of using fullscreen video backgrounds in web design. We’ll also give you a few tips on properly implementing a great video background with examples. Let’s dive in.

7 Tips for a More Gender-Neutral Design

Trends / 15 Jul 2021

7 Tips for a More Gender-Neutral Design

Are your designs as inclusive as they could be? Do they appeal to all people of all genders equally?

While design theory can put a lot of emphasis on creating personas for better user experience and design journeys, they can sometimes not be as inclusive as you might like. Do you get so involved in the persona that you forget every other type of user that might visit your website?

The first step toward a more gender-neutral web, is recognizing common practices and changing the way we think about some of the things we design with every day.

The key to making it actually work is authenticity. You have to believe in gender-neutral messaging for it to actually resonate with website visitors.

Design Trend: Gaussian Blur

Trends / 8 Jul 2021

Design Trend: Gaussian Blur

It’s the website design trend that you see everywhere but might not have a name for: gaussian blur.

It’s present in several other named trends that have been popular this year and for some time, including the frosted glass effect, creating image depth, bokeh backgrounds, and even for various other background techniques.

Here, we’ll look at this design trend, explore different reasons for deploying it (carefully!), along with examples to help you make the most of it.

Let’s dive in!

Design Trend: Abstract Art Compositions

Trends / 21 Jun 2021

Design Trend: Abstract Art Compositions

When you don’t know what to use to illustrate a design, the answer might be abstract art.

It’s a growing design trend that – when done well – uses interesting shapes, colors, and combinations to create something that means almost nothing but is visually interesting.

There’s no wonder that designers are using this concept.

For startup websites without photography to designs for companies that aren’t sure how to represent an almost-post-COVID world visually and everything in between, abstract can be a workable choice.

50 Best Website Color Schemes of 2021

Trends / 9 Jun 2021

50 Best Website Color Schemes of 2021

Does it ever seem like certain website color schemes just get all the attention? As with every other aspect of web design, there are color schemes that tend to trend more than others. Bright colors, stark palettes, and even some mismatching schemes are elements of color that are trending.

Here’s a look at some of the best website color schemes of 2021 (in no particular order). For each, we’re also sharing the color codes that make up the key elements of the design, so it’s easy to play around with these color schemes yourself too!

One of the biggest trends in color schemes that you might notice are the use of dark blue and navy, particularly as a dominant color, and shades of gold and bright red or pink hues for accents. This dark/light combo is an evolution of black and red in many minimal designs of a few years ago with a more modern touch.

Here are some great examples of color choices done right, to inspire your next project.

8 Design Trends That Are Fading Fast

Trends / 7 Jun 2021

8 Design Trends That Are Fading Fast

Almost every year, we kick off with a list of design trends that we think will dominate projects in the coming year. While we’ve gotten pretty good at identifying hits, there are also some misses.

These trends might fade due to a lot of different factors, but commonly they are just difficult techniques that don’t apply well across different types of projects.

It looks (and works) great in one application but is flat somewhere else.

Here’s a look at some of those trends that are fading fast. (And if you want to see our full list of web design trends for 2021 you can find it here.)