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Flyer Templates
Whether you’re looking to create a flyer for an event, party, business, or hobby, we’ve got you covered. Our feature on flyer design and templates covers everything you need—from how to design an awesome flyer from scratch to collections of stunning flyer templates to help you get started fast.
We’ll share a few tips that can apply to any flyer design, walk you through how to use any of the high-quality flyer templates that we regularly feature, and cover the different types of software that can help you tweak a flyer template perfectly!
8 Tips for Designing a Great Flyer
A well-designed flyer grabs the attention of users and is something that people want to grab a hold of – literally.
A flyer is a great way to promote your work, event, or even a business offering. This printed point of contact can help get people excited about something and generate interest. Most flyers aren’t that large, ranging from postcards to small poster size.
Start With A Goal in Mind
Pick something you want users to take away from the flyer and focus on that. Don’t try to cram too much content into one design.
Focus on achieving a specific goal with your flyer. Whether it’s getting more people to visit a conference, sell more products, or raise brand awareness, use a flowing design that helps you achieve this goal.
More important, add a call-to-action at the right places to encourage users to take action as well.
Design With Plenty of Contrast
Users will often first see a flyer from a distance. Use high contrast elements so that it’s easy to see (and read).
Plan your content layout in a way that grabs attention. Make space for including attractive images, icons, and shapes. Use a color scheme that helps create more contrast to highlight the important parts of your flyer.
Use High-Quality Imagery
The images need to be easy to understand at a glance and help the user connect to the elements in the flyer design. The images should represent what the flyer is showcasing – an event or product or sale.
Also, try not to use common free stock images in your design to avoid making the flyer look similar to others. The main point of your flyer is to make your brand stand out from the crowd.
Tell a Story
Use storytelling to evoke emotions and empathy in your audience to create a more impactful flyer design.
It doesn’t matter if you’re promoting a corporate business or a charity, a captivating story can make your flyer more unique and memorable.
Use Custom Fonts
Consider using two fonts for your flyer titles and another for paragraph text and descriptions.
Most flyer templates come bundled with free fonts. However, if you want to create eye-catching titles and call to actions, use custom fonts with better quality designs.
Create A Proper Color Palette
Colors help create contrast in flyer design. Using the right colors you can highlight specific parts of your flyer without affecting the user experience.
Depending on the theme and the purpose of your flyer design, create a color palette that better represents your brand and delivers the message of your flyer.
Consider the Paper Quality
Some prefer using color papers while some use textured paper to print flyers. Consider the type and quality of the paper used to print the flyer before starting the design. It will help determine the right colors and fonts to use in the flyer design
Check for Margins
Leaving margins or borders around the flyer is important as they help account for print errors. This is especially the case for designing brochure-style flyers with folds. Make sure to do a test print to double check the margins as well.
How to Use a Flyer Template
Using a flyer template is easier than you might think. The hardest part might be picking out a template that matches your style and the content you want to promote on a flyer.
Here’s how you do it:
- Search for a template in the software you plan to use to create the design. Choose from Google Docs, Microsoft Word or Adobe InDesign options in some of the great template galleries featured here.
- Once you find a design you like, download the file and open it in the appropriate software. Make sure the size matches your desired print size.
- Adjust the bleed to your printer’s specifications.
- Make the appropriate customizations to text and image elements in the flyer to make it your own.
- Output the design and package according to printer specifications. (This will likely include a bleed and CMYK color processing.)
Google Docs, Word, or InDesign? Pros + Cons for Flyers
What software should you use to create a flyer design?
The most common tools include Google Docs, Microsoft Word or Adobe InDesign. The best option for you is probably the tool you are most comfortable with and have access to. Here are pros and cons for each tool when it comes to flyer design.
Google Docs
Pros: Free, cloud storage included, robust text processing, user-friendly, easy to share
Cons: Mostly used for word processing, limited number of templates available
Microsoft Word
Pros: Common software that most people know how to use, plenty of free and premium templates available, plenty of export options for printing
Cons: Mostly used for word processing, paid tool that you have to buy, design tools can be limited and somewhat clunky
Adobe InDesign
Pros: Tool made for printed design projects, robust features for design manipulation, plenty of template options available, easy to export/output for printing, can create multiple flyer designs/sizes in one file
Cons: Paid subscription required for software, can require training for people unfamiliar with Adobe products
Premium vs. Free Flyer Templates: Pros + Cons
There are many benefits and downsides to using both free and premium templates. These key points might help you make a decision.
Even Free Templates Come at a Price
Everything in life comes with a price, even the “free” things. This is especially the case for free flyer templates as most of them usually feature terrible designs, bad user experience design, and cluttered content layouts. You pay the ultimate price of hurting your brand reputation when using such flyers.
Needless to say, there’s a reason why premium templates come with a price tag because designers spend countless hours perfecting those flyer designs. Unless you’re printing a flyer for a small house party or a personal project, you should always consider using a premium template for your flyer designs.
Licensing Matters
Let’s not forget that there are many great free flyer templates with amazing designs as well. However, they often come with licenses that limits you from using the template only with your personal projects or requires attribution. This can also affect your brand reputation and credibility in the long run.
Better Quality and Customizability is Important
One of the many benefits of using premium templates is that they often feature easily editable designs with organized layers and smart object layers that allow you to change colors, text, and add images with just a few clicks.
Premium templates also feature better quality designs that show off professionalism and creativity as well.
Easily Editable Template Layouts
Free flyer templates will also limit you from editing the layout of the design. This causes issues when trying to resize the flyer to fit a different paper size or when rearranging and adding more content to the flyer design.
Premium flyer templates, however, usually comes with multiple file formats and sizes allowing you to pick and edit the template however you like using your favorite editing software.
5 Pro Flyer Templates for Popular Projects
Use these example flyer templates designed by professionals to get a head start in your flyer design process.
Minimal Business Flyer Template
This simple and clean flyer comes with a minimalist design that effectively highlights its content with better contrast. It comes in both Illustrator and MS Word file formats as well.
Modern Real-Estate Flyer Template
Featuring 3 unique designs, this flyer template pack allows you to create stylish flyers to promote real-estate agencies and sell properties. The templates are available in Photoshop and Illustrator file formats.
Future Club Flyer Template
You can use this colorful flyer template to design a professional flyer for a modern urban club. It comes in Photoshop file format with organized layers and multiple color variations.
Minimal Event Flyer Template
A beautifully minimalist flyer template designed specifically for promoting different types of events. It features a modern design with plenty of space to include details about your events.
Sunday Service Church Flyer Template
This flyer template is perfect for designing a creative and attractive flyer to promote church sermons, especially to attract young audiences. You can customize it using both Illustrator and Photoshop.
Further Flyer Template Reading
Inspiration / 11 Oct 2019
30+ Best Event Flyer Templates
Designing an amazing flyer is an effective way to get everyone excited about a party or an event. You can find a great flyer design to promote your next event from this collection of party and club flyer templates.
You don’t have to be a designer to make a professional-looking party flyer (we’ve written about how to design your own flyer before). But for an even quicker solution, these pre-made templates come with attractive designs made by professionals. All you have to do is open the template with Photoshop or Illustrator and edit them.
Whether you’re planning a summer beach party, a birthday party, or a club night, this collection has a template for every fun occasion. Plus, we’re sharing tips for printing your flyer as well.
Inspiration / 23 Aug 2019
20+ Best Free Flyer Templates
If you’re looking for a creative flyer template with a professional design, you’ve come to the right place. In this post, we feature a handpicked collection of the best free flyer templates you can use to make flyers for all sorts of purposes.
Designing a flyer involves making a lot of important decisions, from choosing the right font to finding the right colors. It’s a very time-consuming process! All of that work can be easily avoided when using a pre-made template.
Usually, it costs around $20 or more to buy a single flyer template from a premium marketplace. But, you can download the templates in this collection for free. Let’s dive in!
Inspiration / 5 Aug 2019
30+ Best Fonts for Flyers
When it comes to flyer design, choosing the right font can make a big difference. This collection of the best fonts for flyers can help you find a unique typeface for your next design project.
Whether you’re working on a flyer design for a business event, a party, a music festival, or a club event, it’s important to pick a font that matches the overall theme of the flyer and the business.
You need to find a font that suits the design of the flyer, the message of the event, and the target audience.
Luckily, you don’t have to spend hours searching for that perfect font. We’ve done the heavy work for you and handpicked the fonts in this collection to match all those types of flyer designs (and more!).
We’re also sharing our tips for choosing a flyer font to help guide you through the process.
Inspiration / 11 Jul 2019
30+ Best Real Estate Flyer Templates
Passing flyers is one of the best marketing strategies real estate agencies use to market their properties. We handpicked a collection of attractive real estate flyer templates to help you design unique flyers to promote your real estate listings like a pro.
Real estate is a booming industry. With many agencies popping up around every corner, you need to think outside the box to get more attention to the houses, flats, and apartments you’re trying to market. This involves crafting flyers and brochures that get potential buyers attention and stand out from the crowd.
With the help of these easy to use templates, you’ll be able to design such amazing-looking flyers to promote your property listings without even having to spend extra money on hiring graphic designers. You can easily edit these templates all by yourself.
Browse the collection, download a real estate flyer template, and start customizing to design a unique flyer for your business. Or check out our tips for designing real estate flyers for a few extra pointers!
Inspiration / 2 Jul 2019
30+ Best Music & Band Flyer Templates
Whether you’re working on a flyer design for your band’s next gig, or planning a big music festival, you’re going to need an awesome music or band flyer template.
We’ve tracked down some of the best modern, stylish music flyer templates to help you start designing a flyer for your band’s next event.
It doesn’t matter if you’re working on a project related to country, indie, jazz, rock, or pop music, there are templates in this list for all types of music.
Inspiration / 30 May 2019
20+ Business Flyer Templates (Word & PSD)
Today we’re bringing you a collection of the best business flyer templates to help you design professional flyers to promote your business and upcoming events.
Flyers are an important part of promoting a business. Whether it’s a business conference, a networking event, or even promoting a service, you need a perfectly designed flyer to attract the attention of your customers and build more awareness for your business.
Thanks to these easy to use templates, you’ll be able to design a professional looking flyer for any type of an occasion without any expert graphic design skills. This collection includes both Photoshop and MS Word templates, and several free business flyer tempaltes as well. Have a look and see if you can find a flyer template for your business.
Need a few more design pointers? Our business flyer design tips should be a useful starting point.
Inspiration / 2 May 2019
20+ Best InDesign Flyer Templates
Flyers are one of the best ways to promote brands and market products. Although, not everyone knows how to design effective flyers that work. These InDesign flyer templates can give you a fantastic head start.
All flyers aren’t created equal, and they’re an area of design where creating something stylish and on-trend can really help you stand out. We’ve handpicked this collection of flyer templates to help you to nail a superb, timely flyer aesthetic.
If you’re a designer looking for inspiration to create a flyer with an uncommon and modern design, you’ll find these InDesign flyer templates more useful.
Inspiration / 25 Sep 2018
20+ Halloween Flyer Templates
With Halloween just around the corner, everyone is busy preparing for fun costume parties, festivals, and events. We picked out some of the best Halloween flyer templates to help you promote those events like a pro.
In this collection, we’re featuring a set of professionally-designed Halloween-themed flyer templates you can use to quickly design a flyer to promote Halloween parties, festivals, movie nights, music events, and more.
We made sure to mix a collection of flyer templates that are both spooky and scary so that you can design flyers that appeal to both kids and grown-ups of all ages. The templates are available in Photoshop and Illustrator formats so you can easily customize them to your preference as well.
Graphics / 29 Aug 2018
Flyer Design Ideas & Inspiration: How to Stand Out
A flyer is a great way to promote your work, event, or even a business offering. This small piece of collateral is a point of contact that can help get people excited about something and generate interest.
A well-designed flyer grabs the attention of users and is something that people want to grab a hold of.
While most flyers are on the smaller side, they can include anything from printed pieces that are postcard size to information that is the size of a sheet of office paper (and even slightly larger).
Here’s how you create a flyer design that stands out.
Inspiration / 7 Aug 2018
20+ Best Club Flyer Templates
Designing an amazing flyer is an effective way to get everyone excited about a party or an event. You can find a great flyer design to promote your next event from this collection of party and club flyer templates.
You don’t have to be a designer to make a professional looking party flyer (we’ve written about how to design your own flyer before). But for an even quicker solution, these pre-made templates come with attractive designs made by professionals. All you have to do is open the template with Photoshop or Illustrator and edit them.
Whether you’re planning a summer beach party, a birthday party, or a club night, this collection has a template for every fun occasion. Plus, our tips for club flyer design and our club flyer background graphics will help get your project off to a great start.
Graphics / 27 Apr 2018
10 Tips for Perfect Flyer Design
If you aren’t a print project regular, designing the perfect flyer can be somewhat nerve-wracking. But it doesn’t have to be. With a solid content plan and a great designer (that’s you), crafting the perfect flyer that will entice and engage users is simple.
There’s a wonderful feeling to designing something, then having it printed and feeling it in your hands. This is one reason flyer design can be rewarding and a lot of fun.
We’re going to dive into ten tips that walk you through how to create the perfect flyer. From establishing goals, to considering factors like viewing distance and integrating branding.
Graphics / 19 Jul 2011
How to Design an Awesome Flyer (Even if You’re Not a Designer)
This article will walk you through the process and logic of designing a basic but attractive flyer. We’ll look at how you can plan your content, find and implement some quality images and handle the alignment of a significant amount of content while not sacrificing too much of the visual appeal.
Design Shack reader Abigail submitted a Design Dilemma to ask about flyer design. After reading through our tips on designing presentations, she wanted to know how she could apply similar advice to flyer design. In our presentation article, we advised designers to keep their slides painfully simple, but flyers understandably must contain more information than a simple headline.
We’re going to answer Abigail’s question with a full-on flyer design project that you can either browse through for general design advice or follow along with for some solid experience.