Designers have to wear a lot of hats these days. You might create a website one day, a brochure the next, and an ad campaign for print or social media after that.
And while many of these projects all rely on the same theories of design and an eye for what looks good, there are some differences that can impact the success of certain projects. Designing ad campaigns can be tricky if you haven’t done a lot of it. The canvas is often small and doesn’t give you a lot of room for error. You get just one chance to hook a user with design and information. Here’s how to do it.