Poster design is a common project for designers regardless of where they work. From small posters that might hang in an office to oversized, huge-scale designs for display in theaters or outdoors, poster design is an art form of its own.
Whether you’re crafting your own poster design or looking for a template to get started fast, we have all the tools you need for the perfect design.
Latest Poster Design Articles
27 Dec 2022
Fonts come in all shapes and sizes, but when it comes to poster design, there are certain types of fonts that can help you make bold statements and attract attention. In this post, we feature some of the best fonts for posters you can use to create the perfect poster design.
It’s quite difficult to generalize poster design. There are just too many types of posters that require various design standards. For example, a poster you design for a business conference and a poster you make for a summer beach party will require completely different designs, including different colors, shapes, layouts, and more importantly, fonts.
When creating this collection of fonts, we decided to cover all categories of poster designs and include both formal and casual fonts you can use to design titles, headers, and text for various types of posters. We’re also featuring a set of tips for choosing a poster font to help get you started.
Hopefully you’ll find the perfect typeface that matches your project!
10 Nov 2022
Without the right poster mockup to showcase your work professionally, your poster design doesn’t have the chance to stand out from the crowd. It’s often easy to overlook the way you present and showcase your poster designs! That’s why it’s worth investing in a set of useful poster mockup templates, to showcase your work in a beautiful setting.
If you’re working on a poster design right now, you’re in luck. Because we’ve picked out a collection of the absolute best poster mockups from all over the web, which you can use for presenting your work.
Whatever your poster style, theme, or size, we’ll have something in this collection for you.
We’re also featuring tips for modern poster design to help you with your poster design project!
24 Oct 2022
When it comes to designing a poster, a stylish color scheme can go a long way to bringing attention to the design. From bright colors and unusual combinations, to subtle and understated, this is a space where almost anything goes.
Here, we’re diving into some super cool color schemes that you can use in poster design, sharing the hex codes for each poster color scheme to get you started.
Plus, each example is actually available as a template as well, if you want to jump start your design and use any of these specific examples!
11 Apr 2022
Almost everyone has designed a poster or flier at some point. Whether it was for self-promotion or a client, posters can be a fun way to present a message and do some interesting things with design.
Poster design starts with a common canvas. Common poster sizes are 8.5 by 11-inch letter (or A4), 11 by 17 inches and 22 by 34 inches. Large format poster sizes are commonly 24 inches by 36 inches. Posters can be designed vertically or horizontally, but are most commonly designed with a vertical orientation. Today we’re taking a look at ten useful tips for improving your next poster design!
Without further ado, let’s dive into the poster design tips!
Note: All of the poster designs featured here are pre-made templates from Envato Elements. You can download and use them to create your own poster or flyer designs.
How to Design a Poster: 5 Tips
1. Start with Specs
Poster design starts with a common canvas. Common poster sizes include:
- 8.5 by 11-inch letter (or A4)
- 11 by 17 inches
- 24 by 36 inches
- 27 by 41 inches (standard movie poster size)
- Posters are most commonly designed with a vertical orientation
While most of these sizes have a similar aspect ratio, you’ll probably have to make some design adjustments for different sizes. You should also take time to think about printing from the start. Will the poster be printed with or without a bleed? That can truly determine the direction of the design.
2. Create a Visual Theme
Since a poster is often a one-off design, you can create a visual theme unique to the project.
Start with one dominant element to drive the design. This can be a photo, illustration or text. The reason you want to create a distinct and dominant visual is that posters are most likely to be ready from a distance. You want people to see the design from across the room and be drawn into the content.
Poster design also tends to “live” in a cluttered space with lots of competition for attention. A strong visual theme can help your poster design stand out.
3. Include Key Text Elements
Most poster designs have three levels of text. You should establish a type hierarchy that provides ample readability for each.
The biggest and most important text in the poster. It should be big, huge even. These words will catch the attention of passers-by from a distance and make them want to know more.
Particularly for events or timely poster content, this text is somewhat smaller than the headline but still of a decent size. This text should answer any question the user has after seeing the headline: Who, what, when, where?
The smallest poster text is often reserved for mandatory information, disclaimers or other small details that only the most interested people will read. It might be there for legal purposes and does not have to carry much visual weight in the design.
4. Play with Contrast
The most important overall visual element in a poster design is contrast.
Make sure the design provides plenty of contrast in terms of:
- Size of elements in relation to one another
- Color of background and foreground elements
- Visual separation from the location where the poster is located
5. Create Multiple Versions or a Series
While some poster designs are simply made in one size for hanging in various locations, it’s more likely that you’ll need the same, or similar, designs in multiple sizes. Or maybe the poster design is for a series of similar events with a similar, but with a slightly different main image and/or text.
Think about how to adjust your poster design template or custom design to different sizes and for use with different pieces of content for a constituent visual theme.
These different sizes can also extend to use in digital formats as well. A poster design can be shared on social media (often with a different aspect ratio) to help drive traffic to an event or to boost branding.
5 Poster Templates
Not sure where to start with a poster design? A template can provide a great place to start with a preplanned visual theme.
Just find a template that suits your content and style – we have five great options here – and customize it with your colors, branding and information. Be creative with these templates, even though they often have a theme associated with them, most can be used for almost any purpose.