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Poster design is a common project for designers regardless of where they work. From small posters that might hang in an office to oversized, huge-scale designs for display in theaters or outdoors, poster design is an art form of its own.
Whether you’re crafting your own poster design or looking for a template to get started fast, we have all the tools you need for the perfect design.
Latest Poster Design Articles
Inspiration / 9 Aug 2019
Without the right poster mockup to showcase your work professionally, your poster design doesn’t have the chance to stand out from the crowd. It’s often easy to overlook the way you present and showcase your poster designs! That’s why it’s worth investing in a set of useful poster mockup templates, to showcase your work in a beautiful setting.
If you’re working on a poster design right now, you’re in luck. Because we’ve picked out a collection of the absolute best poster mockups from all over the web, which you can use for presenting your work.
Whatever your poster style, theme, or size, we’ll have something in this collection for you!
Graphics / 5 Aug 2019
Event poster design is a lot of fun. For most poster projects, you really get to express creativity with a one-off design for a single event. While you may still have constraints such as brand typography or color palette, there’s often lots of leeway to create something visually impressive.
With a goal of enticing people to show up or buy tickets, you have to design with impact for these kinds of project. But you also need to convey quite a bit of information in a concise way.
Here’s how to design a poster for an event.
Business / 14 Nov 2018
In addition to creating presentations, did you know you can use PowerPoint to design other elements such as posters? Today, we’re walking you through exactly how to make a poster in PowerPoint.
While not everyone thinks about making a poster design in PowerPoint, it’s actually pretty easy—and is a viable option if you need something quickly, or don’t have other design software available. (Posters made in PowerPoint are frequently used in academic settings for assignments and event promotion on college campuses.) Today, we’re going to take you through the steps of how to make a poster in PowerPoint.
Inspiration / 6 Sep 2018
Almost everyone has designed a poster or flier at some point. Whether it was for self-promotion or a client, posters can be a fun way to present a message and do some interesting things with design.
Poster design starts with a common canvas. Common poster sizes are 8.5 by 11-inch letter (or A4), 11 by 17 inches and 22 by 34 inches. Large format poster sizes are commonly 24 inches by 36 inches. Posters can be designed vertically or horizontally, but are most commonly designed with a vertical orientation. Today we’re taking a look at ten useful tips for improving your next poster design!
How to Design a Poster: 5 Tips
1. Start with Specs
Poster design starts with a common canvas. Common poster sizes include:
- 8.5 by 11-inch letter (or A4)
- 11 by 17 inches
- 24 by 36 inches
- 27 by 41 inches (standard movie poster size)
- Posters are most commonly designed with a vertical orientation
While most of these sizes have a similar aspect ratio, you’ll probably have to make some design adjustments for different sizes. You should also take time to think about printing from the start. Will the poster be printed with or without a bleed? That can truly determine the direction of the design.
2. Create a Visual Theme
Since a poster is often a one-off design, you can create a visual theme unique to the project.
Start with one dominant element to drive the design. This can be a photo, illustration or text. The reason you want to create a distinct and dominant visual is that posters are most likely to be ready from a distance. You want people to see the design from across the room and be drawn into the content.
Poster design also tends to “live” in a cluttered space with lots of competition for attention. A strong visual theme can help your poster design stand out.
3. Include Key Text Elements
Most poster designs have three levels of text. You should establish a type hierarchy that provides ample readability for each.
The biggest and most important text in the poster. It should be big, huge even. These words will catch the attention of passers-by from a distance and make them want to know more.
Particularly for events or timely poster content, this text is somewhat smaller than the headline but still of a decent size. This text should answer any question the user has after seeing the headline: Who, what, when, where?
The smallest poster text is often reserved for mandatory information, disclaimers or other small details that only the most interested people will read. It might be there for legal purposes and does not have to carry much visual weight in the design.
4. Play with Contrast
The most important overall visual element in a poster design is contrast.
Make sure the design provides plenty of contrast in terms of:
- Size of elements in relation to one another
- Color of background and foreground elements
- Visual separation from the location where the poster is located
5. Create Multiple Versions or a Series
While some poster designs are simply made in one size for hanging in various locations, it’s more likely that you’ll need the same, or similar, designs in multiple sizes. Or maybe the poster design is for a series of similar events with a similar, but with a slightly different main image and/or text.
Think about how to adjust your poster design template or custom design to different sizes and for use with different pieces of content for a constituent visual theme.
These different sizes can also extend to use in digital formats as well. A poster design can be shared on social media (often with a different aspect ratio) to help drive traffic to an event or to boost branding.
5 Poster Templates
Not sure where to start with a poster design? A template can provide a great place to start with a preplanned visual theme.
Just find a template that suits your content and style – we have five great options here – and customize it with your colors, branding and information. Be creative with these templates, even though they often have a theme associated with them, most can be used for almost any purpose.