Becks Label Design Winners

Becks Beer The well known international beer, Becks, have recently run a contest in the UK to find a set of new artistic designs for their beer bottles. We’ve got an exclusive preview of the winning bottle designs, which you can pass your eye over as a designer to let us know what you think.

Becks Beers

The designs have been put together by students at the Royal College of Art and Design, in London. Whilst it’s a big step away from what we consider to be ‘contemporary design’ online, it does capture the essence of the UK and Britain to an extent – with an abstract twist.

Personally, I’ve never been a huge fan of very abstract artwork, but I think these could prove to be an interesting talking point – and a great stepping stone for the new artists (such as Tom Price, below):

Becks Artist

It showcases the vast differences between product design and website design. However, the idea of using contemporary thinking and new talent to re-design a corporate brand is a great one, and something that could move across equally well to online design.

What are your thoughts?

Comments & Discussion

17 Comments

http://www. DRoc

I love contemporary and abstract art but this has to be some of the worst design/art I have seen.

The color and the choice of images are so bland and have no visual appeal.

Is there a way to see the other designs?
http://www.designshack.co.uk David Appleyard

I’m afraid not, I think these are the winners. The designs are very simple, but do have some meaning and conveyence to the British brand.
http://www.nikworld.co.uk Nik GIll

Hmmn… I’m not sure, I’d like to know abit more about the thought structure behind these… I’m just not getting the concept really or making the connection to the essence of Britain. It’s definatly abstract and I can appreciate that a fair bit of thought has gone in…
http://www.emilyporterphotography.com Emily

Love your site! Curious, though – why is that damned Dean Oakley site cluttering my RSS feeder? You need to get that fixed! I agree it’s a great site, but posting it 28 times in 24 hours is kind of annoying. :)
http://www.www.webdevlounge.com Lachy

Lol, Joke?
Tom

If you need to know a bit more about the structure behind it, then it proves that it isn’t a great move. When you come up with a new label (especially since this being an “artistic series”) It should hit the customer from a mile a way.
http://5th-floor.net Carrie

What does a duck have to do with beer?
And where did the corporate design go? Relaunching is nice but at least you have to see which product it was before…
http://www.edgossage.com ed

WTF?!
http://www.postednote.com Eddeaux

BITTER BEER FACE! Before even tasting the beer.

I just don’t get it!!
http://www. Heather Welsh

Was very intersted in the lables and looked on t’internet (having drunk a few) and was pleased to find the answer here. I think this was a very good way to bring art to the masses, and certainly created a talking point among my drunk mates. We like the duck billed bunny best!
http://www.microdesign.nl Webdesign Internet Marketing (http://www.microdesign.nl)

Just random images, but maybe that’s the key. Nice.
http://www.facebook.com declan

err they got meanings
the duck one means ‘goosed’
the eye one is on the lash
off your head and
plastered for the last one

there all alcohol related lik thats what i think anyway
http://www.mousepadhouse.com mousepad

thanks….
http://www. gillian r

duck = goosed, headless women = off your face, mans face = plastered, women on eye lash = on the lash!!!!! clocked it
http://www.motionpicturesoundtrack.com Graeme

Personally, I like them, but just to be pedantic Mr Appleyard, Beck’s is not, and never was, a British beer!
sabine

i like art, i like beer …but putting the two together in this way=whats the point? maybe i just dont like these particular images, who knows. im all for adding something else to everyday things, but i dont think this works.
http://www.kipfx.com KipFXDesign

Wow, I really cannot believe that an Art School with such prestige have churned these out! Anyone know how I can submit mine to becks?

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