Adobe Creative Cloud: Is Subscribing to Software a Good Idea?

by on 19th June 2012 with 21 Comments

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Fresh off the heels of purchasing my new MacBook Pro, I decided that it was time to make the jump to CS6. This of course brought up a critical choice: how should I purchase the software? These days Adobe provides you with a plethora of options for getting your hands on their apps and choosing the best method for you isn’t always easy.

The newest method of obtaining the Creative Suite caught my interest right away: Adobe Creative Cloud. Under this model, you’re really leasing the applications instead of buying them. Is this a good idea? Is Adobe Creative Cloud worth it or is it a short term convenience that turns into a long term nightmare? Let’s explore.

Purchasing Adobe CS6

Before we jump into our discussion of Creative Cloud, we need to get some perspective by examining the other options. Before Creative Cloud came around, there were two basic options for getting your hands on the apps in the Creative Suite: individually or as a bundle.

Bundling Apps

Given that I’m a web designer talking to other web designers, I’ll take a very Photoshop-biased approached. Your app preferences may vary, but the ultimate logic should be close or identical. For the most part, this app is the reason many of us buy the Creative Suite. Now, since I have a background in print, you won’t ever find me working on a machine without Illustrator and InDesign as well.

Given this information, I could probably get along pretty well with the base level “Design Standard” version of the Creative Suite, which would run me $1,299.

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As you can see, this hits my big three apps: Photoshop, Illustrator and InDesign. These are what I really need to do my job on a day to day basis. Now, if we transition into which apps I enjoy using and would also like to have in my Applications folder, I’d have to toss in Fireworks as well.

Unfortunately, if I want the suite with Fireworks, I have to move up to the “Design & Web Premium” version, which also includes Flash Professional and Dreamweaver, neither of which interests me in the least.

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To get this version, I would have to shell out $1,899 if I were starting from scratch. Given that Fireworks is only $299, it would actually be cheaper for me to buy the Design Standard version and add on Fireworks individually.

However, the wildcard is that with this version of the Creative Suite I actually get another interesting upgrade: Photoshop Extended. Most of the benefits here lie in the realm of 3D editing, which you may or may not be into (full comparison here).

If you want to go all out, you could get the Master Collection for $2,599. This will land you other awesome apps like After Effects, Audition, Encore, etc. Many of us love these apps, but can live without most of them (admittedly, I’m not happy without After Effects).

Purchasing Apps Individually

Now, despite the fact that Adobe pushes the suites to get you to purchase as many apps as possible, you can in fact simply buy individual applications instead. Here are the prices of some of those that we’ve looked at.

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If I could manage to get by on Photoshop, Illustrator and InDesign, and that’s a big if, I would still have to fork out almost $2,000! Needless to say, if you need more than one app, this is a pretty silly way to go. You might as well just buy one of the prebuilt suites.

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An Annual Release Cycle

By now we have a good feel for the general value of the apps in the Adobe Creative Suite. It’s important to take this a step further though and look into the future of the suite.

Historically, CS releases were awkwardly staggered but in 2011 Adobe CEO Shantanu Narayen announced that they would now shoot for an annual update schedule. The child in you eager for new toys rejoices at this news, but the adult in you with a limited budget will no doubt groan as the cost of doing business just shot up significantly.

Do You Really Need to Upgrade?

Some Adobe apps, though not all, don’t necessarily play too well with older versions. For instance, an Illustrator document from CS6 will suffer unintended changes or simply refuse to open in Illustrator CS4. As Adobe piles on the features, the more likely it becomes that the features you use to build your artwork simply aren’t compatible with older versions. In my experience, Photoshop tends to be much more forgiving given that you’re working with pixels, though even here you’re going to run into issues.

Back when I was in print, staying up on the most current version of the Creative Suite was a necessity. I was constantly sharing files with printers and other creatives within my company and it was generally expected that everyone would keep up with the state of the industry. Back then, I wasn’t purchasing the software so it wasn’t a big deal to me.

These days I work in web design, don’t share my layered files as often and have to purchase my own software. If you also fit this description, the argument to upgrade every single time Adobe thinks of something new sort of breaks down (though writing tutorials means I personally still have to stay up to date). You’ll likely be able to work just fine for several years without forking out for an upgrade, just keep in mind that jumping up multiple versions is more expensive than only taking a single step.

Creative Cloud

The folks at Adobe aren’t idiots, they’re marketing geniuses. They know full well that the costs of updating your suite every year is enough to make tons of designers frustrated, angry and intimidated. They’re putting you into this state to offer up an extremely enticing new solution: Adobe Creative Cloud.

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This solution gives you all of the benefits of the ginormous Master Collection and more. On top of having access to every app you could want (except Lightroom, what gives Adobe?), you can also take advantage of Adobe’s Cloud Storage services so you can access your apps from anywhere.

Now, if you stop by Adobe’s site, you’ll see that you can get all of this for $49.99 per month. However, that price comes with a big asterisk: you have to commit to a one year contract (prices rounded below, $49.99 is $50 and you know it).

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As you can see, if you want to go month to month, the price jumps up quite a bit. Obviously, it’s a good idea to decide whether or not this service is for you and either jump in or out, because you’re getting screwed on the month to month plan.

There’s another hidden caveat here as well. Even if you commit to a full year at $49.99, your contract is over at that point. Just as with your cell phone contract, Adobe could easily decide to up the price after the termination of the contract. I foresee a future where the Creative Cloud service has several steps just like the current non-cloud Creative Suite options above.

One silver lining is that existing CS customers can get the first year for only $29.99, but again, that’s a short term benefit and you need to be thinking long term if you plan on being a designer for rest of your foreseeable future.

Is It Worth It?

My software is no longer purchased for me, so I have to buy apps for myself. I have no purchase history and therefore have to start from scratch, no upgrade prices. Given this, at least in the first year, this seems like a no brainer. For $600 I get all of the Adobe goodness and more offered by the $2,599 Master Collection. It takes Creative Cloud over four years to catch up to that cost.

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Now, if I had only purchased the $1,299 Design Standard version, I would obviously have saved myself a bundle, though I’d have to sacrifice lots of great apps. Given this route, I could probably snag $275 upgrades for the next few years. After four years, I will have paid $1,299 to start and then $275 for the next three years, which brings me to about $2,124.

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Honestly, this option is only a little bit cheaper than going with Creative Cloud, which gives you a ton more apps and services. However, if you really want to start thinking long term, you could fast forward ten years. Here, the benefits of being a cheap skate are finally paying off big time. You will have saved over $2,200 by going with the Design Standard Creative Suite with yearly upgrades.

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That being said, no matter what, if you want the Master Collection and receive continual upgrades, it’s going to be cheaper for you to stick to the Creative Cloud over the next decade.

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Once again, there are many assumptions here that simply aren’t true. The likelihood of the costs for all of these choices remaining static is pretty much a big fat zero. Further, if you already own a legit, non-pirated version of the Creative Suite, and lots of designers do, then you can cut out that initial purchase, making the yearly upgrades at $275 or even $525 more enticing than paying $600 for Creative Cloud. Also note that I’m sticking to individual licensing here, volume pricing will be considerably different and Adobe is planning on releasing a special version of Creative Cloud for teams soon.

One final assumption is that Adobe will make good on the promise of truly annual updates. Many other comparisons that I read were based on a two year update schedule, but given the CEO’s promise, it doesn’t look like these estimates will be useful.

The Verdict

Upon initially seeing Adobe’s Creative Cloud offering, I scoffed. Leasing software seems like a horrible way to go from a financial perspective. However, upon closer inspection, it really wasn’t as bad as I thought. If, like me, you’re starting from scratch, the Creative Cloud route is dang enticing depending on how many apps you absolutely must have for work.

If all you really need is the basic Design Standard Suite, you’re probably going to be better off going with the single big purchase and yearly upgrades. However, if you need one of the more expensive suites, the Creative Cloud starts to become a really solid option. Granted, I’m certainly not happy to fork over $600 per year, but it does cut down on setup costs in the short term and takes care of me fairly well in the long term.

Again though, if you don’t really see a need to stay up to date with the latest software, then you can save yourself a good deal of money by avoiding monthly fees that might or might not go up in the future.

Bottom line, if you already own the software you need, think twice before going after Creative Cloud. If you don’t already own the software, think twice before counting it out as a viable option.

What Do You Think?

I’ve seen a ton of negative feedback about the Creative Cloud subscription setup and I’m sure I’ll see plenty more in the comments below. I personally needed to jump in, play around with the numbers and really get a feel for all of this myself before deciding. This article allowed me to do that while helping others do the same so I hope you found it useful.

Now it’s time for you to chime in. What do you think of Creative Cloud? Is it worth it in the short term? How about the long term? What type of customers should take a look and what type of customers shouldn’t even think about it? I want to hear your thoughts!

Comments & Discussion

21 Comments

  • http://sleekdesignstudio.com Will

    Really nice and honest review of this. It’s such a new thing, it’s really easy to get skeptical. But I think it’s a steal personally. Especially since I got the the $30 deal. Even if prices jump after the first year, Adobe is on a contract for that price too. It won’t change for at least the first year. And the money I save in the first year and make from having all the latest tools I could want, could probably easily pay for the suite in the second year if I wanted to go that route – depending on what the cloud plan does the second year.

    It’s a shame Adobe isn’t doing two or three year plans. Cause at $30 a month I would definitely lock this in for a few years.

  • http://www.beautytestdummies.com Carrie

    Thank you for this post!! I have been debating this option ever since it was released. I know the cloud seems expensive up front, but that is just the price of doing business, right?

  • Jay

    I also had reservations about the cloud approach. In the end, I opted for the full purchase and download option. For me, it really boils down to ownership. I want to own it outright because the software is critical to how I make my living. And I don’t want to worry about monthly fees or subscriptions. It was even a big step for me to do the download option! I’m so used to having a box with disks.

  • http://www.freedomstudios.co.za Graham

    Thanks for the great article Joshua. I must say that personally I think that the Creative Cloud idea is first class.

    A lot of designers, especially those starting out can’t really afford to purchase full priced creative suites. So what happens, a lot find a way to use the software illegally. At one of the previous Adobe CS launches there was even a joke put out by one of their presenters, “How many of you actually have a legal copy of Photoshop? No please don’t put up your hands!”

    I think it has been apparent for a while that they are losing out on the masses and with this new offering they are able to reach them. Instead of forking out a huge amount of cash that I don’t have, I can pay an affordable monthly fee and always have the latest software. Personally I think this is a much more manageable option and I have welcomed it with open arms.

    I think that the new offering will do wonders in bringing down the rate of piracy of their software. Most people don’t want to use illegal software, but exorbitant pricing have left them with little alternatives. Until now that is.

  • http://lumosphotography.com Jeff

    Will I be able to use my Creative Cloud subscription on both my desktop AND my laptop by logging as a specific licensed user, or will I need different licenses for different machines?

  • http://www.heitzdesign.com Eric

    Great review!

    Work with a large group of designers and currently have a volume license. We need the flexibility of adding a freelancer or two and found the subscription option works best instead of having to upgrade the license. Also, gives us the opportunity to test CS6 before thinking of upgrading.

  • Joshua Johnson

    Jeff, Creative Cloud allows you to install the software on TWO different machines.

  • http://nataliav.me Natalia Ventre

    When I started freelancing I bought Fireworks, because it’s the only one that I really needed for web design, so I like this new subscription model, specially the monthly plan (without contract) in case I have to design print a collateral. It’s a quite cheap and it could be easily added to a quote.

  • http://www.makehay.co.uk Jez Swinscoe

    This is great news and a great post (thank you!) but yet again Adobe are ripping-off customers in the UK.

    The monthly cost in the UK is £46/£70 (annual vs monthly) which is $73/$110 USD equivalent. Every version of Creative Suite has had this crazy pricing model for as long as I can remember.

    Thanks Adobe for kicking us Brits in the teeth – AGAIN.

  • Andrai

    Another benefit of the cloud is the free (included) Typekit subscription which is otherwise $5/month

  • http://www.misspato.com Patricia Carvalho

    I’ve subscribed to the Creative Cloud this past week. I think that for those who are already their users can benefit from a really good promotion and only pay for €29.99 / month – way under the price I would have to pay for a Design Premium upgrade and eventually one or two of their other packages like Typekit and Lightroom (in the future).

    Another great benefit is that you pay monthly, you don’t have to pay a whole lot at first and you have updates as they are available and you can try out other apps that otherwise you wouldn’t.

    I’m very happy with it :-)

  • http://asksanik.com Sanik

    Great post, thanks!

    We’ve got a few Creative Cloud subscriptions at work here and I have to say we do enjoy it… it prompts you to try and use some other application you’ve never used before…

    also we only pay $29 per one subscription for the first year due to being Adobe Business Catalyst Partners… so works out pretty well so far.

    And I am sure it’s only gonna get better soon… (probably more expensive as well)

  • Anonymous

    One question for everyone. I am having pirated version of Adobe Photoshop and i have my own blog which i want to make some of tutorials to be payed in the future. Can they get me ?… I am student and of course i don’t have that much money. Anyway I would’t spend it just for one program :P…

    Thanks for answers

  • amidude

    Maybe I’m old-fashioned but there is no way I want to be at the mercy of their connectivity or mine in order to use an application. I will always purchase a hard copy so there will never be any discrepancy in so far as whether I have a legal copy, (corrupted databases happen), or 24/7 access to my software.

    If I’m in the jungles of the Amazon or helping Peruvian Basket Weavers create a website…I want my software right there on my MacBook Pro physically so that all I need is a place to plug-in or long battery life. :-)

    • Artistic Archiver

      This is the subject that no one is talking about. Connectivity is essential and wireless/etc. isn’t always available where you want it. I like having it in my safe hands (hard drive) but the pricing is very tempting. Are there others that are worried about this too?

  • http://www.lauterstein.com Adrian

    This is just another case of a company slowly bleeding you to death. Buy the full version. Choose to upgrade when it suits your mood. I feel that owning is better than being a tenant farmer. Obviously, Adobe is trying to lure users back from piracy (or even worse other products) and give the company a steady revenue stream like a utility. Later on, they’ll jack up the price, just like cable.

  • Mitch

    I have a different perspective from the other comments. I support multiple publishing depts for my company. We all have CS5 Design Standard.
    In the past (and probably future) i would just order the “TLP” volume upgrade for everyone. This was fine because we get a discount for the volume usage, this is changing with the advent of Creative Cloud.
    As of Jan. 2013 you will have to be only one version behind the current version in order to get any upgrade pricing. This means if you (like us) typically skip a version (or two?) then you’re out of luck and you have to pay for full licenses which is a huge difference from the upgrade pricing.
    It seems like Adobe is doing this to push everyone towards the subscription and would be ok with that assuming the cost is reasonable… it ain’t.
    For individual users $49.99/month ($29.99 till august) to access the “Master Collection” is a great deal. This breaks down for businesses.
    We will have to pay $69/month ($828/year), per user. The extra cost gives us the equivalent of a “site license” and two incidents for support issues (worthless in my opinion, i’ve had plenty of experience with Adobe support, and don’t anyone start with Quark, i have been there too).
    To upgrade our current licenses “conventionally” will cost us $541., or the equivalent of $45/month.
    I’ve thought about upgrading my sites using the single user upgrade but Adobe doesn’t make this easy. You have to create a dedicated Adobe account for each Creative Cloud license you purchase. Which would be approximately 30 different accounts.
    So i guess we stay away from the “cloud”. The only problem for us is that we will no longer have the luxury of upgrading when we actually need to, now we must upgrade each year or we will have to pay for brand new licenses which is something like $1300/license.

  • Artistic Archiver

    Is anyone having issues with accessing the software through “the Cloud”? If you plan on working “anywhere” as they claim does that mean the downloads are on our computers? and they no longer work if the subscription ends? Can anyone explain exactly where and what we are downloading when we subscribe and if it’s usable without WIFI? Thanks

  • Greg V

    I like to own my programs in disk… I did a crunch of the numbers.
    Adobe has it configured so you can’t beat them. Even if you buy the software and hold out for 3 years before you update, it still costs you about the same as if you buy every update or subscribe to the Creative Cloud of 3 years at $50/month.

    I’m not sure what to make of the promise of annual updates. In the past the .5 release came after 12 months. The x.0 versions came every 18 months. I spoke to an Adobe rep who said the .5 releases was more important than the .0 release… hog wash. What will come every year? If it’s a .0 release, it’ll cost more to buy the software than lease it through the Cloud.

    The Cloud eliminates the need to provide physical media. Will we see a savings passed our way or be subject to the whim of a greedy Adobe?

    I’m moving up from version CS4. Adobe promised us CS4 a fair upgrade price. I plan to buy the disks for the 6.0 release and plan to see how Adobe handles the pricing of their Creative Cloud. Personally, I can’t afford to leave my creative future in the hands of Adobe if they aren’t generous with regard to their place in it.

    Frankly, I hate Flash and don’t use Dreamweaver. Will the flexibility in this Creative Cloud give me the opportunity to lease only the apps I use? What if I want to add one? Can I pay a small fee for that addition? It certain;y should, since things no longer need to be packaged in physical media.

  • Greg Voth

    One of my fairly recent jobs was creating graphics on a commercial shoot location out of a mini van and running to the production trailer to get things printed while it was raining… then delivering the prints to the production designer at the set… no wifi available. Will I be able to do this with a Creative Cloud subscription?

  • Greg Voth

    It’s s sad to think that the Creative Suite won’t be easily affordable for me when I retire. I guess I’ll have to do graphics in retirement years with open source software. I might as well start now.

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