10 Video & Motion Graphics Trends for 2024
The landscape of video and motion graphics is evolving at an exhilarating pace, all fueled by artificial intelligence (AI). And it will continue to revolutionize the industry throughout this year.
In this post, we dive into the future of video and motion graphics, to explore the trends that will likely grow, change, and evolve this year. Naturally, most of these trends involve AI and whether you like it or not, it will be a part of your process too.
In motion graphics, the trends have stayed consistent over the years. We expect to see some of the timeless trends getting more popular while making way for new concepts that enhance visual storytelling.
Without further ado, let’s dive in and explore the video trends and motion graphic trends to keep an eye out for this year.
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1. Effortless Editing With AI
Editing videos became effortless with the help of AI. Adobe Premiere Pro and many other popular video editing software introduced cool new AI-powered editing systems last year, including text-based video editing.
Instead of having to scan videos manually to find and edit clips, you can now generate a transcript and edit using the text. Generating clips and scenes is also easier with AI. Enhancing audio and video quality became as simple as clicking a single button.
Things will only get bigger and better this year with Premiere Pro taking the lead on impressive AI-powered tools and features. But many other software are also introducing unique and advanced AI tools that will make video editing easier than ever.
2. AI Voiceovers Replace Voice Actors
Recording voiceovers for videos has always been a frustrating experience. Even when you manage to get everything right in the first take, there will be some issues with the audio or the mic. Not to mention the costs of hiring voice actors for professional videos.
This is part of the reason why AI voiceovers became so popular last year. Now, all you have to do is copy and paste the script into an app and have it generate the voice track.
These AI voiceover tools are surprisingly realistic and accurate and it’s very difficult to make these AI-voiced videos apart from real voices. In fact, there are now tools that allow you to synthesize your own voice so you don’t have to record voiceovers for your videos ever again.
3. AI Avatars To Replace People
While you’re replacing your voiceovers with AI this year, why not replace yourself with an AI avatar? That way, you can completely automate your video production and even reduce the costs that go into hiring actors as well.
There are already many tools that allow you to generate AI avatars for videos. Even though they are not perfect right now, it won’t be too long before they get more accurate. Tools like HeyGen are already doing a great job of cloning your personality and likeness to generate AI videos.
Soon, there will be AI tools that will let you create videos or even movies with AI actors, reducing production costs and making things way easier to create content with nothing but a laptop.
4. Rise Of Short-Form Videos
Popularized by TikTok, Shorts became a phenomenal new addition to social media platforms, including YouTube, Instagram, and Facebook. According to statistics, YouTube Shorts get more than 50 billion views per day.
Shorts and short-form content are much easier to consume, especially on mobile platforms. The vertical video format fits perfectly on mobile devices and they are just easier to scroll through than watching full-length videos.
Short-form videos appear to be the future of video and content creation. And marketers are slowly adopting this trend into their campaigns as well.
5. Silent Videos Making A Comeback
In 2023 we saw a rise in silent videos on social media platforms. These are videos that don’t have any voiceovers and only consist of captions and subtitles. And they are slowly becoming the standard format for videos that target mobile audiences.
Most people who watch videos on mobile devices watch while traveling, standing in a queue, or crowded places. They prefer to keep volume muted while watching videos and that’s why they prefer these new captioned videos.
This is one of the trends that have a positive impact, allowing you to tap into a new group of audience this year.
6. Realistic 3D Motion Graphics
Realism is the new theme of motion graphics. Especially with the advancements in AI, it’s getting much easier to generate brilliant motion graphics with realistic 3D visuals.
3D VFX tools like Blender also received significant improvements last year making them capable of producing life-like and ultra-realistic 3D motion graphics. Needless to say, we can expect to see more of those this year as well.
7. Retro Effects Are Still Popular
Reto-style visual effects and motion graphics will only continue to grow in popularity this year and we are not complaining. They are the ideal choice for creating a sense of nostalgia and evoking feel-good emotions.
Seeing cool retro filters, VHS-style distortions, and cyberpunk-themed glitching effects never gets old. These cool effects get featured on everything from YouTube videos to promotional adverts and even wedding videos. And we hope this retro motion graphics trend will never go out of style.
8. Grunge Visual Effects On The Rise
One of the new trends that’s slowly growing in motion graphics is the use of grunge-style visual effects. These effects add a gritty and urban feel to various types of videos, especially for intros and title scenes of videos, and add a raw and unpolished aesthetic.
Today, most content, adverts, and videos look too perfect, smooth, and unrealistic. And that’s part of why this grunge visual effects trend is getting more recognition. It adds imperfections, hand-drawn animations, grainy filters, and texture overlays to deliberately make videos look raw and realistic.
9. Dynamic Transitions To Grab Attention
Video transition effects used to be simple, minimal, and subtle. But that’s going away. Now, videos use more dynamic transition effects to attract the viewer’s attention and maintain it throughout the video.
Dynamic transitions are more than just about connecting two clips, they are also about creating fluid scenes that blend perfectly while also adding a sense of flow to the overall look of the video. Don’t be surprised if you see more videos that use dynamic transitions this year.
10. Histrionic Visuals
This is a motion graphics trend that we didn’t see coming and we certainly didn’t expect it to be this popular. Histrionic visuals are all about creating more expressive and dramatic videos.
This trend involves using rough textured overlays, old-school vintage color palettes, and distorted VHS-style effects to create scenes that evoke strong emotional responses. As a result, this effect is popularly used in videos related to serious topics, such as documentaries.
We also saw a different take on this trend where video editors and animators use histrionic visuals to create pop art and digital futurism-style looks for videos as well.
What’s Next?
We didn’t expect AI to make such a big impact on the way we work and now, somehow, we can’t imagine our lives without it.
It’s hard to guess what kind of an impact AI will have in the video industry this year. It will likely be as mind-blowing as the last year. However, we can be sure of one thing: it’s an exciting time to be working in this industry.