15 Tips for Designing Terrific Tables

by on 26th January 2010 with 134 Comments

Tables of information are boring.

In a sense, they’re meant to be that way. A good table communicates a lot of information in a concise, easy to understand way. Because the emphasis really should be on the information, over-designing a table can kill the effectiveness. However, in the right hands, clever design can not only make a table more attractive, but can actually increase readability.

Today we’ll take a look at several ways you can improve the functionality and aesthetics of your tables. One of the most common places we currently find tables online is on a web app’s pricing page so most of our examples will take this form, just keep in mind that these principles can apply to any type of informative grid (whether or not it’s actually a <table>).

Vertical, Horizontal or Matrix?

As always, we’ll start with the obvious. The first step is deciding on a general structure of your table. The structure you should choose depends on the type and complexity of the information you’re presenting. Choosing between vertical columns and horizontal rows can largely depend on personal preference. Sketch out your content in each form and decide which method you think conveys the information best. Obviously, if your message is based on multiple variables, a matrix is the way to go. Here’s a quick example of each to get you started.







Start in Excel

For the record, this is the first, and hopefully the last, time you’ll here me suggest using Microsoft Office for anything design related. The truth is, tables are undoubtedly easy to make in Excel; that’s pretty much what it does. Compare this with the time it takes you to hard code the organizational structure in HTML and Excel will win every time.

Today I stumbled across a great little web application called Tableizer that allows you to paste in your tables from Excel to magically transform them into HTML. You’ll still have to handle most of the styling on your own but you’ll definitely save some time on the front end.



Use a Table Generator

Hate Excel? Don’t feel bad, me too. If you’re still looking to save yourself some time on creating the basic skeleton of an HTML table, there are tons of online generators that will get the job done. Note that I said “basic skeleton,” don’t go thinking you’re done after using one of these to cheat your way out of a little coding. You’ve still got a long way to go if you don’t want it to suck.

Here’s a quick list of free table generators to save you a Google search:

A Little Styling Goes a Long Way

Now that you’ve got a basic table, the first step towards taking it out of the 90′s is to add some CSS. Of course, you can go crazy and spend hours experimenting with different styling options, just remember that even a little bit of color and font styling can drastically improve both the readability and attractiveness of the table.

Here are a few tutorials on how to properly style a table.

CSS-Tricks: Basic Table Styling with CSS


Veerle: A CSS styled table


Add a Featured Section

This is extremely common in pricing tables, but is applicable to any table. Think about the information in the table and consider whether you want the viewer to focus on a specific portion. Whether it’s the plan with the best value or a popular element in a list of features, try varying the color and/or size to make it stand out from the rest.

There are definitely plenty of ways, both subtle and over the top, to make the featured section stand out. Here are a few for inspiration:

Color Differentiation


Size Differentiation


Color & Size Differentiation


Make the Information Sortable


If you’re creating tables with a lot of information organized into several columns, it’s a good idea to consider adding a sort feature so your users can choose the way they want to see the information organized. Mint.com integrates table sorting into your list of transactions, making it super easy to change from a date-based view to a category-based view so you can identify areas where you tend to spend a lot of money. As you can see in the screenshot above, I tend to enjoy eating greasy fast food a lot more than I should!

Here are a couple of table sorting tutorials using different methods:

Use Icons


As I said above, the point of organizing information into tables is to make it understandable at a glance. By cutting down the necessary reading, well-designed icons can drastically improve the speed at which a visitor can comprehend the information in your table.

Beware, this goes both ways. Sloppy icons can leave your users scratching their heads trying to figure out what you’re trying to communicate.

Add Zebra Stripes


This is a pretty basic idea dating back to as long as tables of information have existed. Adding alternating row colors helps your eyes follow the line of communication and connect the floating information in the center of a table with the anchored category on the side or bottom. This simple technique can increase the readability of both large and small tables, but it’s a good rule of thumb to always include stripes (or some other visual aid) if your table requires the reader to connect pieces of information that are more than an inch or two apart.

Here are some free resources for adding stripes to your tables:

Crank Up the Web 2.0


Shiny web 2.0 style design might be a bit overused, but it can still be a great attention grabber. I definitely don’t recommend adding too much superfluous visual flare to a large table that is already fairly complex. In these instances, simple is probably the way to go. However, if you’re creating a fairly small table with only a few items, there’s no harm in making it look amazing.

Go Minimal


Hate that shiny web 2.0 look from the previous tip? No problem, there’s an even stronger argument for minimizing the table graphics. This allows the user to focus on the content without any unnecessary distractions. Use clean, subtle grid lines (or no lines), simple fonts and colors that contrast nicely with your background.

Add a Search Feature

Sometimes adding a sort feature just isn’t enough. When you’ve got pages of information to sort through, nothing beats a search field.

The two table filtering tutorials I found both use JavaScript, let us know if you come up with another way!

Don’t Overload the Table with Redundancies


App developers love to tout huge lists of features and a table is definitely a natural and even appropriate way to go about it. However, sometimes designers pack tables with a lot of unnecessary, redundant information that could be presented in a much better way.

Check out the example above from Invoice Machine. The four plans they offer are nearly identical with the exception of three features. This makes for 15 unnecessary rows that leave your eyes jumping back and forth to connect the check marks with the corresponding feature. A simple bulleted list or chart that said “All of our plans include the following features:” would allow users to quickly see that no matter which plan they choose, they get all of these features. Then the table could be reserved for areas of differentiation, which would cut it down to a much more manageable 3 or 4 rows. Again, let me stress that tables should make the information more readable. If your table isn’t meeting this goal then it’s counter-productive.

Create Expandable Areas


Another great feature that you can add to your tables is the ability to expand certain rows. This allows you to place a lot of content into a relatively uncluttered space. Pulling this off is pretty simple with a jQuery plugin called jExpand. Here’s a tutorial from jankoatwarpspeed on how to implement it.

If you’re using an expandable table, just be sure that your headings make it completely clear where to find certain information. The last thing you want is annoyed users, sifting through each section to find what they want.

Highlight Relationships

This is a technique that really increases the readability of a complex table or matrix. The idea is to highlight whatever cell the user is hovering over along with both the column and row that it belongs to. Check out a live example here.

Click below to see the tutorial from “Ask The CSS Guy” on how to create this effect.

How to create a table like Orbitz’s airline flights scheduling and pricing matrix


Add a Dynamic Selection Effect

Here’s another tutorial from “Ask The CSS Guy” on how to add a feature that allows the user to select a given column in a table (say a pricing plan), which then highlights and expands to show more information. It’s the same concept as the expanding jQuery example above but with a very different intention and overall effect. Check out the demo here and the full tutorial below.

Creating a table with dynamically highlighted columns like Crazy Egg’s pricing table



Well I’m sure that’s more than you ever wanted to know about tables in web design. Use the comments below to let us know your thoughts on the techniques above and be sure to share any unique tables you find!

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Comments & Discussion


Comments & Discussion


  1. Ope awobotu says:

    I have learnt too much from you guys…u bring everything design genius out for all to see.
    Nice one.

  2. Thomas McGee says:

    Good tips and nice collection. There’s always room for improvement when it comes to tables. I especially like the horizontal style layout.

  3. Jason Gross says:

    It’s good to see an article like this when a lot of people are trying to avoid tables. Don’t forget when it comes to presenting data and information like in the examples tables are the way to go!

  4. Janko says:

    Well written article, it is indeed important to write more about tables since they are often neglected.

  5. Lucas says:

    Very useful article, its hard to come by good table design..

  6. Awesome Post… When i was a Fresher, i was looking for something like this.

  7. Jan Kasal says:

    Excellent list. Already bookmarked. Will return when I am supposed to implement a table.

  8. WOW, so much inspired for me.

  9. Semut Design says:

    Awesome post, truly inspired for me.

  10. Chris says:

    Thats a really inspiring post with a few great tips!

  11. Even though I am a good web designer I am very poor at creating tables. After reading your blog now I am well perfect with tables. Now I am going to create tables in my site and going to post the website design in a contest running by grafikguru.com

  12. Michel says:

    Great list, thank you!

  13. Wow really terrific designing tips… I just love it and immediately going to design my site with this table and then going to post it in a contest running by grafikguru.com

  14. Alyssa says:

    Pretty good! I’m just starting out in this shtuff, so perfect timing! :)

  15. nikhil says:

    now its easy to design a table as per the design in templates. Thankx for sharing it !!!

  16. George N Chacko says:

    Very useful guidelines. Table setting per se needs some degree of imagination and styling.

  17. Samoo says:

    Nice round up!

    I’ve collect myself too a few table examples: http://web-patterns.net/category/tables-infographics

    Feel free to add it if you want.

  18. TutsBot says:

    Thanks alot !

    great tips :)

  19. Jaime says:

    Nice article! Bookmarked! Just to let you know: “time you’ll here me suggest using Microsoft Office” that should be a “hear” right?

  20. Lukes Beard says:

    Awesome awesome round up. Thanks

  21. Awesome list. Some valid points. Thanks.

  22. Some time ago, I wrote a post about a related topic: Automatically changing the style of your data, depending on its value: http://jaron.nl/blog/2009/make-your-tables-more-readable-with-value-based-styling/

  23. matt says:

    only tabular data should be put into table markup. Quite a few of those examples look like they could have been done using divs?

  24. Joshua,
    Great article. Well designed tables can really make a web app come to life. Especially if they are dynamic.
    Great tips,

  25. Pau says:

    Awsome post!

  26. PK says:

    Great article, thanks :) Good tips for every webdesigner. Also pick a good font for project is very important. Now i love sans serif fonts for my project, like Diavlo and antigoni http://www.fonts2u.com/antigoni-light.font

  27. judicael says:

    iam the king

  28. div says:

    Terrific Article for designing terrific tables……..thanks a lot for posting such useful info..:)

  29. Michi says:

    man, this looks really great, ill try that next time i make a table, hope it will look that good

  30. Ofir Shahar says:

    Great post!

    As for column filters, if jQuery is not your particular cup of tea, there’s also this one that works on top of Prototype.js – http://prototools.negko.com/demo/tableorderer/

    It’s got a great demo on site and the code works. Check it out!

  31. Peter H says:

    “Go Minimal” you write, and then use for different styles on the text…
    Over designed is the concept on all these table unfortunately.

  32. Peter H says:

    *Four different styles I mean :)

  33. Scott Corgan says:

    The word table has a bad taste in my mouth after HTML 4. Let’s call them vertical and horizontal groupings. Sound good?

  34. lunitare says:

    Love it. Thanks too to Smashing Mag for bringing me here. Excellent article with some great tips and examples.

  35. Meaghan says:

    Here’s a great resource for table styling: http://icant.co.uk/csstablegallery/
    Some of the styles are inactive (including the default) but there are still a lot of very nice designs there!

  36. Sarah says:

    Great great post. I will be utilizing the tips here. Thank you!

  37. olay says:

    That’s great. I just need a table style, and there is enough inspiration here!

  38. Nice work. We had to create lots of tables in the past weeks. I would habe loved to see your Post befor.

  39. Wow.Thanks for the inspiration.awesome post.

  40. Michi Rexx says:

    great work. i love the style and the design. really inspires me

  41. Very helpful.

    At my last job I gained a lot of experience in web design and grew to love working with CSS, but whenever I had to work with tables I felt lost. Always tried finding a reason to avoid creating & styling them

  42. emlak says:

    Wow.Thanks for the inspiration.awesome post.

  43. I Want variout design of Tables (Office). Can you send me by Email if possible?

  44. Nice presentation. I never thought tables could be not-boring as these ones. Thanks for sharing.

  45. Bursa Emlak says:

    Can you post the link for the part 1 of this article?

  46. Cepmaster says:

    Thanks Admin Very Nice

  47. emlak says:

    Well written article, it is indeed important to write more about tables since they are often neglected.

  48. Julian says:

    Do not forget to mention another feature. Using the footer for adding new rows to the table.

  49. Can you post the link for the part 1 of this article?

  50. Jason says:

    Ronnie Wood does not play bass guitar for the Stones.

  51. Mplace says:

    WOW , i never thought i would be able to create those tables, thnx alot for the great post, will try to create the easy ones for now :)

    thnx again

  52. Andy says:

    Nice post.

    I really like the use of gradients in tables, great example here:


  53. Thanx for the brilliant post that shows many great things can be achieved with tables – the element which’s been mentioned with many people as a prehistoric thing.

  54. David Goadby says:

    Amazing post. Forms and tables always seem to me to be the trickier elements of web design. Ideas a plenty!

  55. zur4ik says:

    Good post. Thanks ;)

  56. character27 says:

    When you know the know how of doing tables in CSS , it will be easy to create any design you like, it will be up to your immagination :), its hard at the beginning then it becomes really easy.


  57. TJ says:

    who’s mint.com account is that? blimpie, in-n-out burger and burger king all on the same day!!??

  58. Alabora says:

    Thanks Admın Very Nice…

  59. otomasyon says:

    Good post. Thanks ;)

  60. Great resource Joshua. Thanks for the post!

  61. Why do you think tables of numbers are boring? People with an interest in a subject are necessarily intersted in the numbers. Tables are often designed so badly the numbers are difficult to see (webdesigners take note!). But tables have been serving humanity since the Babylonians started using them a seriously long time ago.

  62. Audi Owner says:

    Ronnie Wood does not play bass guitar for the Stones.

  63. Seokolik says:

    thanks admın very nıce !!!

  64. Alen says:

    Nice table css thanks

  65. web hosting says:

    Nice post…


  66. hey Ronnie Wood does not play bass guitar for the Stones.

  67. Angus says:

    I discovered your blog page on yahoo and check a lot of the early blogposts. Preserve up the superb operate. Trying to find forward to reading through additional from you afterwards!.

  68. Matthias says:

    Really superb examples. Nice collection of tables which is bookmarked. Thanks

  69. Formates says:

    thansk admin.very nice..

  70. Amklsw says:

    Brilliant Article.

  71. yoursurprise-bellatio-2 says:

    Hi! This is kind of off topic but I need some help from an established blog. Is it very difficult to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about creating my own but I’m not sure where to begin. Do you have any ideas or suggestions? Thank you

  72. these are awesome examples! I was hoping you would include the code for some of them. maybe the html and css? is that possible?

  73. Brian O says:

    Great ideas to help think outside the box. I was having trouble finding a look that would please a client and these helped!

  74. Kyle Marvin says:

    Very useful article. These price comparison tables can make a huge difference in converting a customer to a subscription service oriented business.

  75. thanks admın very nıceee

  76. Acı Çehre says:

    thanks admın very very good articleee

  77. thanks admın very nice…

  78. LineshJose says:

    Such a great article. I really liked :)

  79. Superb Article…Thanks a ton for those wonderful tips. I want to use them in my website.

  80. This is amazing ! Very inspiring designs, i want to create a beautiful table design for listing new bikes.

  81. idan says:

    Great CSS Table Designs, Recommended!

  82. Shemsedin says:

    very nice collection of tables. on almost any websites at some point there is a need for tabular data display.

  83. I always use excel to create the tables as it make me visualize things & help me understand what I want.

    The examples & tips for table design listed are perfect for anyone who is new to table design

  84. Woah this blog is excellent i really like studying your articles. Keep up the great work! You realize, lots of persons are searching round for this info, you can help them greatly.

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