Before we launch into our huge list of invitations, it will be helpful to point out a few trends. These will help feed your creativity and teach you what you can expect clients to be looking for in a professional design.
By far the most popular trend I came across was letterpress printing. This relief printing technique uses an inked, raised printing plate to create an imprint effect on text and images.
The result is a high quality, classic feel that is absolutely perfect for wedding invitations. It’s not always the cheapest route but it’s certainly a good way to impress your guests.
Another extremely popular trend is using a typographic treatment as the primary design feature. These layouts typically mix several types of old style typefaces and incorporate interesting word shapes and ornate line graphics.
As you can see in the example above, it’s hard to beat a good vintage type treatment. There’s just something so undeniably eye-catching about it!
If you’re good with a pencil, wedding invitations provide the perfect outlet for your artistic genius. Brides and grooms often love something personalized with a comically drawn version of themselves.
Recipients of these invitations will instantly know that the couple went out all on custom design rather than simply buying a cheap template.
The Whole Package
Don’t stop at mere invitations, wedding clients require lots of printed materials and getting them all in one place with one coherent theme is an enticing deal.
In addition to invitations you can throw in “Save the Date” cards, RSVP cards, custom envelopes, maps to the church and reception locations, wedding day programs and “Thank You” cards.
If your clients have a decent budget to play with, try putting some creative thought into how you present the invitations. The awesome example above uses a pop-open can containing the invitation. Guests are encouraged to then bring the can to the wedding and tie it to the back of the bride and groom’s car for that classic “just married” look.
Weddings are an incredibly special event and are a pleasure to be a part of as a designer or photographer. They provide an amazing opportunity to hone your “human-focused” design skills as you get to know the bride and groom and try to translate their personalities to a finished design.
Leave a comment below and let us know which of the invitations above you liked best. Also be sure to leave a link to any awesome invitations you’ve designed!