70+ Best Instagram Post & Story Templates 2023
We’ve handpicked a collection of Instagram post and Story templates with professional designs. You can easily customize these templates to add your own text and images to create a more successful Instagram content strategy.
Instagram is one of the best platforms for promoting brands and businesses. But, with millions of posts being added every day, you need to think outside the box to attract your followers’ attention.
If you’re tired of using the same old designs to promote your brand and products on Instagram and looking for a better way to get more followers, you should consider using more professional post layouts and designs, especially for creating attractive Instagram Stories.
To help you find the right design to promote your business, we’ve curated some of our favorite Instagram post and Story templates, designed to wow your audience.
2 Million+ Instagram Post + Story Templates, Videos, Photos & Design Resources With Unlimited Downloads
Download thousands of beautiful Instagram post and story templates, Instagram video templates, and anything you need to supercharge your social media presence with an Envato Elements membership. It starts at $16 per month, and gives you unlimited access to a growing library of over 2,000,000 Instagram templates, design assets, photos, videos and more.
Typography Insta Templates
Minimal & Clean
A Huge, Varied Pack
Stylish Story Templates
Bauhaus Design Style
Fashion Instagram Stories
High Key + Stylish
Fashion Instagram Templates
Instagram Stories Kit
Duotone Story Templates
Stunning Visual Style
There are many great Instagram template bundles in our list but we had to include this bundle as our top pick for its sheer size.
This behemoth of a templates pack comes with 337 Instagram post templates. It will pretty much cover your Instagram social media content strategy for an entire year.
Why This Is A Top Pick
Each template in this pack comes as fully-layered and easily customizable PSD files. Each template also features unique designs that will allow you to run a new promotion every day without making your posts look similar. With this bundle, you’ll never run out of ideas for creating unique Instagram posts ever again.
Use this set of Instagram post templates to promote your agency and business in a modern and attractive way. This bundle comes with multiple Instagram post designs that you can easily customize to your preference using Photoshop, Sketch, Figma, and Adobe XD.
This bundle features several Instagram post templates with creative designs. They are designed for promoting marketing and consultation businesses. The templates are fully customizable and come in both Photoshop and Illustrator file formats.
This stylish and urban Instagram post template kit is perfect for promoting modern fashion and apparel brands. It uses bright and attractive colors to highlight specific parts of each template with creative text effects and shapes. There are 4 unique templates included in this bundle.
If you’re a fan of vibrant gradient colors, this Instagram templates pack is made just for you. It features colorful and creative post designs for showing off your latest fashion and beauty products. You can choose from 4 different templates and customize them in Adobe Illustrator.
A bold and attractive Instagram story templates collection for sports, gym, and fitness brands. It includes 6 different Instagram story templates in PSD format. You can easily edit each template to change colors and layouts to match your brand as well.
Working on a back to school promo campaign? Then you can download this pack of Instagram posts to promote your products and business using colorful layouts. It includes 4 unique Instagram post templates in PSD format with school-themed designs.
This is a big bundle of Instagram templates that includes 18 Instagram post templates with 18 Instagram story templates. They are all made with fashion and lifestyle businesses in mind. It’s actually hard to believe this template pack is free to download.
The use of the duotone design trend gives these Instagram posts a very cool and unique look. It will definitely help make your promotional posts stand out among others in user feeds. This bundle has multiple post layouts in PSD and AI file formats.
This Instagram post templates pack features a colorful design inspired by 1970s retro design trends. There are 9 different post layouts in this pack that you can fully customize to your preference using Photoshop.
Featuring creative liquid-style shapes, this Instagram post templates kit comes with a modern design suitable for startups and small businesses. It includes 9 post layouts in PSD, Sketch, and AI file formats.
All of the post layouts in this bundle come with arch-shaped content layouts. This adds a unique and stylish look to these post designs. You can use them to promote fashion and apparel brands.
Coloron is a beautiful and modern Instagram template pack that includes both post and story layouts. The free version of the bundle comes with several useful templates that you can easily customize however you like.
If you want to create Instagram posts related to food and died using minimal design layouts, this Instagram templates kit is for you. It includes 9 different post layouts you can use to craft beautiful post designs.
This bundle includes a collection of 18 different Instagram templates featuring a mix of both post and story layouts. They all feature modern and elegant designs that are suitable for fashion and lifestyle brands.
If you want to make cool animated Instagram story and post designs, this bundle of Instagram templates is a must-have for you. It includes 10 unique designs that are available in Photoshop, PowerPoint, and Keynote formats.
Design stylish Instagram layouts to promote your eCommerce business with this Instagram templates kit. It includes vintage-themed Instagram post designs with fully editable layouts.
You can download this Instagram post templates bundle for free. It includes 9 layouts that are ideal for creative influencers and startups. The templates are available in PSD format.
Looking to attract more customers to your barbershop? Then start promoting your shop on Instagram with these cool templates. There are 9 post templates and 9 story templates included in this bundle. All come in Photoshop and Illustrator file formats.
This Instagram template pack is designed for promoting men’s fashion brands and apparel products. It includes a set of Instagram post and story templates to create a trendy campaign for your brand. These templates are suitable for Facebook promotions as well.
Promote healthy food, products, and lifestyle using this pack of Instagram post templates. It comes with 9 different banner templates that you can easily customize using Photoshop. You can fully edit and customize the designs to your preference.
A collection of trendy Instagram post templates for promoting your latest fashion products, sales, and promotions. These templates use urban-style designs that will surely make your brand stand out on the user feed. It includes 4 different templates in Photoshop format.
This Instagram post template pack includes some amazing designs featuring collage-like layouts with polaroid-style designs. They are great for travel and influencer social channels. The bundle includes 20 different templates in PSD format. All are free to download.
If you’re promoting a coaching business or a creative agency, this set of Instagram post templates will come in handy. It includes multiple post designs for promoting your services, brand, and business in a professional way. The templates are available in PSD and AI file formats.
This is a bundle of 9 unique Instagram post templates designed specifically for foodies and restaurants for sharing all kinds of food-related posts to attract customers. All of the templates are easily editable with Photoshop and includes smart objects.
If you’re promoting a fashion brand or a clothing store on Instagram, this bundle of Instagram post templates will help you promote your new arrivals and sales more easily. This pack includes 9 PSD templates with image placeholders for easy editing.
Casarca is a beautiful template that will give an instant boost to your coffee shop Instagram feed and increase engagement. It’s fully layered and organized, offers free fonts, vector-based shapes, easy image placeholders, and editable text and colors.
As the name suggests, Neon Tattoo is a collection of twelve Instagram stories purpose-built for a tattoo parlor, however, its stunning neon aesthetic makes it an ideal choice for any business needing a dark, and masculine style that packs a punch.
Take your Instagram game to a whole new level with this set of nine Instagram story templates fully editable in Adobe Photoshop, Illustrator, and Sketch. Regardless of the kind of campaign you are promoting, this kit comes in super handy.
Knock your followers off their socks using this set of nine Instagram story templates perfect for a travel, food or beauty page. Inside you’ll get a range of decor elements that can be mixed and matched to suit your taste and preference.
This collection of Instagram story templates allow you to show off your vacation and holiday pictures in styles and make your friends, and followers jealous. The pack is available for free download, so get your hands on it ASAP.
A set of unique Instagram story templates that feature beautiful designs that will instantly attract the attention of your followers. This bundle comes with 12 unique template designs, including the stock photos used in the previews.
This bundle of modern and beautiful Instagram post templates not only comes with attractive designs but it also includes easily customizable layouts. The pack includes 6 different designs that are available in Illustrator and EPS file formats and they also fit well with Facebook and Twitter as well.
This bright and colorful Instagram templates bundle includes a set of beautiful Instagram post templates featuring highly visual designs. It comes with 25 different templates in a fully customizable PSD file format.
Stream is a collection of modern Instagram post templates featuring colorful duotone effects. All of the templates are available in PSD file format featuring fully organized layers and smart objects to let you customize the templates with ease.
Briley is a bundle of free Instagram post templates that are also optimized for Facebook and Pinterest. This pack can be downloaded for free and customize with Photoshop. The free pack includes 6 different templates.
Soka is a bundle of free social media templates that features 12 stylish designs for making Instagram posts for creative brands, agencies, and small businesses.
The templates in this pack are compatible with Instagram, Facebook, and Pinterest and you can also customize them quite easily using Photoshop as well.
If you’re looking for a set of simple social media post templates you can use across multiple platforms, this bundle is surely worth downloading. The creative and unique designs of each post template will also make you stand out from the crowd.
This Instagram post templates pack comes with a set of beautiful designs that will allow you to create branded Instagram posts for various purposes. It features posts for product promotions, sales, and discount offers as well. The templates are available in PSD, AI, and EPS file formats.
If you’re promoting a men’s fashion brand or a luxury brand, this pack of Instagram story templates will come in handy. It features 6 different Instagram story templates you can use to promote your latest clothing lines and products in an elegant way.
Whether you’re promoting a seasonal sale, end of the year sale, discount sales, or even giveaways on your Instagram, this templates kit can handle them all. It includes 6 different PSD and AI templates you can use to design modern Instagram stories to promote your business.
This templates pack features a set of urban and trendy designs that have been made just for promoting club events and parties. The bundle includes 6 templates with colorful designs. You can easily customize them using Photoshop.
This is a collection of free Instagram story templates you can use for various purposes. It includes 30 different templates designs with clean and modern layouts to help promote your brand and products in style.
If you have a gym or fitness-related Instagram page, this bundle of Instagram templates is a must-have for you. It features a set of stylish Instagram story templates specifically made for promoting fitness brands and businesses.
A collection of multipurpose social media templates that can be used across Instagram and Facebook. It includes 9 different social media post templates in both Photoshop and Illustrator file formats. They are most suitable for promoting high-end fashion brands.
Looking for Instagram banner designs with cool and uncommon designs? Then this collection is made just for you. The bundle includes both Instagram story and post templates featuring very creative designs. You can customize them using Illustrator.
This colorful and stylish set of Instagram templates are ideal for promoting modern fashion brands and high-end products. The bundle includes 12 Instagram post templates and 12 story templates. Each template comes in fully-layered PSD files.
Another set of free Instagram story templates. This pack features 20 different designs you can use to promote fashion brands and products on Instagram. You can easily customize them to your preference using Photoshop.
This pack includes templates for both Instagram posts and stories with a total of 30 templates. Each template can be customized with either Photoshop or Sketch as they feature organized layers and smart object layers.
Nuella is a batch of Instagram post templates that comes with professional designs specially made for businesses and corporate brands. The pack includes 10 unique templates featuring fully customizable text, layouts, and colors.
This is a bundle of multipurpose social media templates you can use to design Instagram posts and stories as well as for other social media platforms. The templates are available in multiple file formats including PSD, AI, and EPS vector formats.
A pack of 6 unique Instagram story templates you can use to design attractive stories for fashion and eCommerce businesses. The templates are available in high-resolution PSD files you can edit using Photoshop CS4 or higher.
If you’re promoting a creative brand or a startup on Instagram, these minimalist Instagram story templates are perfect for you. It includes 6 templates with unique designs. The templates come with organized layers as well.
This is a bundle of 30 creative Instagram story templates you can download and use for free. The templates are fully customizable and they are most suitable for fashion and design brands.
A collection of modern Instagram post templates featuring trendy designs. This bundle is ideal for crafting Instagram posts to promote fashion and beauty brands. It includes 20 different templates in 5 different categories.
Fresh Instagram templates pack comes with both Instagram story and post templates. It includes 20 different templates that are available in PSD and AI file formats. The templates can be easily customized to change colors and design however you like.
This bundle of Instagram story templates comes with modern and unique designs. It’s perfect for highlighting your products, especially fashion, beauty, and digital products. The pack includes 20 different templates in PSD file format.
If you’re working on promoting a luxury or a jewelry brand on Instagram, this pack of Instagram post templates will come in handy. It includes 22 different Instagram templates featuring gold-themed luxury designs.
Another bundle of creative Instagram story templates. It comes with more than 20 unique Instagram story templates in fully layered PSD files with smart object image placeholders for easier editing.
Bronx Light is a set of creative Instagram post and story templates that feature a clean and minimal design. These templates are perfect for promoting creative brands on Instagram. It includes 30 PSD templates.
This collection of free Instagram post templates is ideal for showcasing your creative designs, architecture, and fashion designs on Instagram. The pack comes with 10 unique PSD templates.
This bundle of Instagram story and post templates features a colorful duotone design. It comes with 10 Instagram post templates and 10 story templates. All of the files are available in AI and PSD file formats.
This is a pack of simple and customizable Instagram story templates. The templates in this pack are designed for multipurpose and can be easily customized to promote any type of product or brand. It includes 5 different templates.
Celebgram is a unique pack of Instagram post templates that feature vibrant colors and creative designs. It includes 10 unique post templates in PSD and AI file formats. You can edit the templates and replace the images with just a single click using Smart Objects.
This bundle of Instagram post templates is made for business and product promotional purposes. It comes with 28 templates with designs that can be customized to fit many different types of brands and businesses.
This bundle includes a set of 18 unique Instagram story templates featuring animated designs. The template can be easily customized with Photoshop to change images and text as well. And it’s free to download.
If you’re a fan of minimalism, this bundle of Instagram post and story templates will be ideal for your page. It comes with 27 PSD templates, including Instagram story, post, and an additional Facebook cover template.
Get your followers’ attention with this set of creative Instagram story templates. It includes 33 story templates in PSD format in 4 different color schemes, making a total of 134 PSD files. This pack is especially useful for fashion and apparel brands.
Another bundle of unique and creative Instagram story templates featuring designs made for promoting fashion brands and products. The templates are available in easily customizable PSD files with free fonts.
This is a special pack of Instagram post templates that allows you to save the posts as either image or animated videos. Using Photoshop, you can easily customize the design and export them as video. It even includes a tutorial video on how to edit the templates as well.
If you use Instagram stories to inspire people with popular quotes and messages, this pack of Instagram story templates will come in handy. It includes more than 20 creative templates for creating quote posts.
This beautiful pack of Instagram story templates is specially made for promoting travel-related content and businesses. It comes with 10 templates in PSD files and modern designs.
Another big bundle of multipurpose Instagram post templates. This pack comes with 40 different Instagram post templates featuring designs for agencies, businesses, hotels, designers, photographers, and more.
This bundle comes with 10 minimal Instagram post templates that you can easily customize to promote sales and discount offers to your followers. The backgrounds and colors of the templates are easy to customize and features free fonts.
The templates in this pack are designed for promoting apparel, fashion, and luxury brands on Instagram. It includes 40 different Instagram story templates in fully layered and editable PSD files.
This is a collection of colorful and creative Instagram story templates made specifically for creating stories to promote shops, products, and small businesses. The templates are available in PSD files with smart layers and in 1080 x 1920 resolution.
This massive bundle comes with a set of 78 PSD templates you can use to create unique and minimal Instagram posts, stories, and Facebook posts. The templates are available in 3 sizes and feature minimal designs for describing your products and promotion details.
This pack of Instagram post templates is made for promoting single products on the social network. It includes 10 unique templates with designs specially optimized to highlight your products and promotions.
A collection of Instagram post and story templates for promoting food-related products and businesses. This pack features 24 unique designs in customizable PSD files. While the templates are inspired by food, you can customize them to fit other businesses as well.
The Instagram post templates in this bundle include minimal and elegant designs, specially created for promoting fashion and apparel brands and businesses. The bundle includes 18 different designs in PSD and AI file formats.
If you’re looking for templates with unordinary designs, this is a must have Instagram story bundle. It includes 10 unique templates featuring minimal and modern designs. It even comes with a black filter so that the templates will look this good with any photo you upload.
A bundle of 10 creative and stylish Instagram story templates designed for promoting single products and luxury brands. The templates are available in fully layered and easily editable PSD files.
If you’re promoting a fitness brand or a gym on Instagram, this pack of Instagram post templates is a must-have. It comes with 10 different templates with creatives designs for promoting different fitness related products and businesses.
A bundle of 15 clean and creative Instagram post templates for promoting fashion and apparel businesses. It also includes the templates in 2 other sizes for Facebook and Twitter.
This bundle includes 20 modern social media templates made for promoting business and corporations. The templates are available in 3 sizes for Instagram, Facebook, and Twitter, making it a total of 60 PSD templates.
For more inspiration, check out our Instagram banner templates collection.