Inspiration / 30 Oct 2012
Logo updates are a precarious business. One wrong move and you’ll have an angry mob calling for your head. This is especially true with brands that people have literally interacted with for the majority of their lives.
Today we’re going to take a look at just such a brand. Wendy’s, the self-proclaimed old fashioned hamburger joint, has a brand new logo. Spoiler alert: it’s great, especially when compared to the recent Arby’s update. So what went right here compared with what we saw with Arby’s? Let’s take a look.