Articles - Page 156

Business / 14 Jan 2011

Design Meets Psychology: Putting Maslow’s Hierarchy of Needs to Work

In the past, we discussed at length Why Designers Can’t Ignore Marketing. For the most part, commenters agreed with idea that designers should familiarize themselves with basic marketing principles.

Today, we’re going to put this idea into practice and discuss Maslow’s Hierarchy of Needs, a model born in humanistic psychology and adopted by many marketing professionals as a way to understand consumer behavior. We’ll go over what the model is, how popular companies like Coco-Cola put it into practice and why any of this is relevant to you as a designer.

Business / 7 Jan 2011

How Much Money Do Designers Make?

Design isn’t about money, it’s about something higher. It’s about loving what you do, making the world more attractive and satisfying your never-ending need for intellectual stimulation. Good designers don’t see design as a job, but a lifestyle. We think about design constantly while looking at the things around us, our hobbies are design-centric, we read and write about design; on and on.

Who needs money when you have a passion like this? Me, that’s who. Don’t get me wrong, lots of that mumbo jumbo above describes me pretty accurately. But let’s face it folks, we all have mortgages, bills, student loans and other factors that ensure our need for green stays intact. Today we’re going to have some fun and see how much money we should be making!

Graphics / 5 Jan 2011

Illustrator Typography: Using the Appearance Palette

Adobe Illustrator is a fantastic app for creating complex vector typographical arrangements. The application is so big and complicated though that it can take years to figure out how to recreate some of the cool effects that you’ve seen elsewhere without coming up with complicated workarounds.

Today we’ll remove some of the mystery of working with strokes and fills by diving into the appearance palette to see not only how it works, but how to manipulate the items within to create some really cool effects.

Typography / 8 Dec 2010

12 Stylish and Free Slab Serif Fonts

Slab serif fonts are quite stylish and attractive and are versatile enough to be used in many different contexts. They’re also currently very popular among web designers everywhere.

If you’ve been wondering where other designers are snagging these great slab serifs, look no further than the collection of twelve free fonts below.

JavaScript / 5 Nov 2010

Effortless Full Screen Background Images With jQuery

Today we’re going to build a simple and fun webpage for the sole purpose of showing off Fullscreenr, a great little jQuery plugin that makes it easy to add a background image to your site that automatically adjusts to the window size.

We’ll also throw in some @font-face and rgba action to keep things modern and educational on the rest of the build. Let’s get started!

Graphics / 4 Nov 2010

10 Design Lessons From HTML Email Templates That Actually Sell

In the past we and several other blogs have outlined some useful technical information for how to code and structure your HTML emails from a developer point of view. But much less discussion has been given to how to actually undertake the design component of email newsletters.

Today we’ll take a look at some of the top-selling email templates from Themeforest and see if we can decipher what their designers did right so you can mimic these basic principles in your own designs.

Graphics / 27 Oct 2010

Photoshop Blending Modes: Beginner’s Tips and Tricks

Photoshop’s blending modes are a source of constant confusion for many designers. There aren’t really any sort of built-in examples for you to see and the blending mode names are no where near intuitive suggestions of what the effect actually does to the appearance of your document.

Today we’ll help remove a little of the mystery by discussing how a few key blending modes work in addition to some hints for how to use them effectively.

HTML / 22 Oct 2010

How to Build a Website With Flux 3: A Coder’s WYSIWYG

Flux is a WYSIWYG website editor for Macs. Now, before you curse under your breath about how much you hate WYSIWYGs, you should know that Flux is different and is both powerful and flexible enough to be used by professional web developers.

Today I’ll introduce you to Flux by creating a super simple web page from scratch (no annoyingly rigid templates). Along the way we’ll see what a typical workflow looks like and why it just might be the best visual web editor I’ve ever used.

Typography / 21 Oct 2010

Ultimate Web Font Resource Roundup: 50 Awesome Sites

The idea that web designers ignore typography is officially dead. In recent years countless tools and services have sprung up to meet the need of making the web a more type-friendly place, and they’re succeeding.

Today we bring you a huge list of awesome websites for all things related to web fonts. You’ll find sites offering free fonts, web font services, font building tools, previewing utilities, and a lot more!

Layouts / 15 Oct 2010

Create a Stunning Wooden Website Template in Photoshop

Today we’re going to build an awesome website template in Photoshop utilizing a number of advanced techniques.

I’ll take you through the entire process in ten easy steps and provide you with a link to download the finished template. Let’s begin!

Graphics / 14 Oct 2010

5 Super Easy Illustrator Typography Tricks

Beautiful typography goes much further than finding the right font.

Today’s post will help you break out of the nasty habit of simply typing out a headline and calling it a day by showing you how to craft standard text in Illustrator into something more interesting and unique.

Below you’ll find a fairly random collection of tricks that I’ve picked up in the last few years. Each method is highly open to interpretation and you should definitely try to tweak and customize them to your own preferences.

CSS / 13 Oct 2010

Introducing the LESS CSS Grid

In the past we’ve taken a look at several CSS grid systems. We’ve also gone over how LESS.js can add a lot of flexibility to the way you style web pages. Today we’re going to combine these two ideas and create a grid system that utilizes LESS.

Read on to see why on Earth we would do such a thing. If you understand the concept, you can also skip the tutorial and go straight to the download. Let’s get started.