Web Standards

Web Standards / 3 May 2021

10 Things Every Email Newsletter Design Needs: Best Practices

There’s an art to crafting the perfect email newsletter design.

It’s a combination of visual presentation and just the right words. It’s delivering quality content in a way that resonates with subscribers and generates opens so that your messages avoid the spam box.

A few email design best practices can help you find inbox success and generate greater conversions for this type of targeted messaging.

And if you need some help, each of the email design examples here is available as a downloadable template.

Web Standards / 11 Feb 2021

5 Tips for Boosting Your Domain Authority With SEO

With so many factors contributing to search engine optimization and rank, there’s almost too many things to do. A strong domain authority can help you establish a better presence online with search and it starts with optimizations you can make on your website.

Before you get too excited, remember that boosting search rankings is a long-game, and domain authority is just one piece of the puzzle. But it can be quite relevant and is a part of website best practices.

Domain authority and SEO have a symbiotic relationship and boosting one is also good for the other. Here are five methods you can deploy.

UX Design / 7 Jan 2021

How to Design With User Privacy in Mind (Tips and Best Practices)

When it comes to UX, how often do you connect it to privacy?

It’s a big part of the design process. From connected apps to e-commerce to forms, data collection is happening all the time. Users are accustomed to it and generally ok with these practices unless something goes wrong.

It’s your job to include privacy checkpoints and best practices in the design architecture of every website project. Not only will these protections help users, but they can help you feel better about the digital products and services you provide.

Accessibility / 19 Oct 2020

9 Website Design Tips for Different Generations (Yes, It Matters!)

It’s a no-brainer for most designers that you plan a project based on a certain target audience. It might be for people who like soda or buy video games or have an affinity for athletic shoes.

But another consideration can often be overlooked – designing for different generational segments. Age can impact how people use websites, apps, and mobile devices. Generational differences can affect your design scheme, accessibility plan, and even the language and colors in the design.

If you haven’t thought about these differences, now is the time to start. With wider website audiences all the time, designing for different generations can help your project be more successful for more people.

UX Design / 18 Aug 2020

Is Your Design Inclusive? (And How to Make It More Inclusive)

Is your design for everyone? We talk a lot about creating with an audience in mind, but it’s important to understand that audience can identify in several ways.

Now more than ever before, it is important to create designs and visuals that are inclusive of that entire audience segment. An inclusive aesthetic will make users feel like they are part of the design and that a company, organization, or product is for them.

Inclusivity is more than just accessibility. It’s a combination of function and visual design that creates something that people identify with and want to be a part of.

It’s time to check yourself and your designs, put aside your biases and take a hard look at projects to ensure they are as all-encompassing as they can be. Let’s get started.

UX Design / 4 Sep 2019

10 UX Phrases and Terms to Know Right Now

It seems like the world of the web – and web design – is changing every few days. Trends, new techniques and users who demand more are driving this change. And we all have to stay on top of it to remain relevant.

Today, we are going to look at 10 phrases that you need to add to your vocabulary right now.

Each of these words or phrases relates to user experience, and in essence are part of the design process. Without further ado, let’s get started!

Inspiration / 7 Feb 2018

The 3 Cs of User Interfaces: Color, Contrast, and Content

There’s an old business model that many business strategists live by—the 3 Cs. It’s a reminder to focus on the company, customers and competitors. Many small businesses and websites also use this model. But for designers, the three Cs are a little different.

When creating user interfaces, you should focus on color, contrast, and content. These three elements are the foundation of good design. But each is a little more complex than it might seem from the surface. Here’s how to think about–and incorporate–the three Cs of user interfaces into your design projects.

Graphics / 31 Jan 2018

How (& Why) SVG Is Going to Take Over in 2018

2018 will be the year of SVG. The image file format has been growing in popularity and usage steadily over the last few years, but 2018 is when it will really break through.

You have the combination of users with high-resolution displays and the need for a lightning fast load time to thank. And while the switch to SVG might sound like a big deal; it’s not.

SVG is easy to use and implement, and you don’t really have to change existing files; just add new images as SVG. Here’s everything you need to be in the know when it comes to SVG.

Business / 10 Jan 2018

6 SEO Habits That Will Increase Website Traffic

Everyone wants more website traffic, right? But are you doing all the little things that help boost search engine ranking with every new image upload or content update?

Creating the right habits from the start will keep your website in tip-top shape and hopefully result in bonus points from the Google algorithm.

The good news is that this list is packed with actionable, everyday tips. Start with a solid website framework and then employ these techniques with every update to get on the path to creating great SEO habits that won’t be tough to maintain.

Accessibility / 3 Jan 2018

5 Reasons to Move Your Website to HTTPS

Have you been putting off the move to HTTPS for your website? Even if this chore hasn’t yet made its way to the top of your to-do list, you should probably consider doing it sooner rather than later.

When a web giant such as Google makes a suggestion, website owners tend to listen. And that’s the case with HTTPS, which does get priority in search rankings and indexing. But that’s not the only reason to move your website to HTTPS.

UX Design / 18 Jul 2016

How to Design an Interface That’s Built for Speed

Is your website slow? Be honest. Could it be faster? Users demand websites that load quickly and continue to deliver content without lag. If your website falls the least bit behind in meeting this demand users could abandon your site (and they might never return).

Today, we’re going to look at ways to make sure your website interface is built for speed, so you never have to worry about page load times again.

UX Design / 4 May 2015

How to Design Content for User Experiences

Content is a major part of the user experience. Content is more than search engine optimization; it’s more than blogging. It is part of your site, brand identity and why users interact with your design.

Every day it becomes even more important to design for content as part of the overall function and user experience in website and app design. But how can you do it? (We can help you with some case studies and examples, such as The Hen House, which uses a variety of design and user engagement techniques to keep you scrolling.)