
Accessibility / 8 Jan 2018
Pros and Cons of Personalization in Your Website Design
When it comes to website personalization, designers have a lot of opinions. Is the research and hassle of designing a personalized interface worth the reward?
For big companies such as Amazon and Netflix, personalization has been a game-changer. But what about for your website? Can you use personalization to a great benefit as well? Here, we look at the pros and cons of personalization in your website design.