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Carrie Cousins

Carrie Cousins

Carrie is a freelance writer with years of experience in web and graphic design. Sports fanatic. Information junkie. Designer. True-believer in karma.

Layouts / 28 May 2012

Think About Images and Text Together

Good design centers on good content. Good content needs good design to survive and stand out among all the other choices out there. The most successful design projects come together because of content-driven design.

It is easy though for designers get stuck in an image or text rut. This frequently happens because people tend think about text and images on their own. What we should be doing is writing copy with images in mind and preparing design projects with the text in mind. Think about how images and text will work together as you plan your next project.

Articles / 4 May 2012

Above the Scroll: Does It Matter Anymore?

There is an ever-growing argument in the design community about whether designing for the scroll on your website is necessary. The arguments for producing stellar design concepts for the first part of the website a viewer will see and those against are wide ranging and are greatly affected by changes in technology.

Where the scroll lands on the screen is even changing with wider monitors and great variances in the size viewers open their web browsers. How can a designer account for all of it?

Business / 27 Apr 2012

10 Things to Learn From Failure

We’ve all had them – the dreaded unsuccessful or failed project – and we’ve all had to bounce back. From graphics busts to web disasters, some good can come from projects you’d rather forget. Even big companies, such as Gap with a logo change and subsequent reversal in early 2011, have had to deal with design snafus.

Start the recovery process by taking a minute to figure out what went wrong and then make a resolution to gain something from the process. Learn how to improve yourself, your team and your next project. Although you should not dwell on it too long, here are 10 things you can learn from failed projects.

Articles / 6 Apr 2012

10 Tips for Writing for Designers

Ever get that feeling that some members of your creative team just aren’t quite with the program? It is entirely likely. Sending out communications and messages that will reach your whole team can be somewhat tricky because of the differences in how people think.

Creatives sometimes tend to be a little more free-thinking and less-structured than some of their office counterparts. Research has shown that people who use more right brain functions, such as designers and creative thinkers, also respond to and process the same information differently than left-brain thinkers, who tend to be more organized and logic-oriented. (Some studies have even shown that the highest rates of dyslexia, which affects reading and comprehension, have been found in right-brain thinkers.) With just a few tweaks, you can more effectively get your message across to everyone.

Articles / 30 Mar 2012

Have a More Successful Brainstorming Session

One of the most important aspects of the creative and design process is the sharing and development of ideas. Seldom does a first draft of anything — from an ad concept to a new web layout — see the light of day without planning and revision. Jumpstart the process with more productive and creative brainstorming sessions for your team. The concept sounds simple, right?

The best planned brainstorming sessions take some work. As the leader of the group you must decide how many people to invite and what ground rules will be set. Most of all you want to help bring something positive away from the meeting. Try these tips to spice up your next brainstorming session.

Articles / 23 Mar 2012

Big Design in Small Spaces

It’s easy to get caught up in the big picture sometimes – what your whole site looks like or the message it conveys. Just as important though, are the small spaces. The look of your banner, sidebars and even the dreaded-in-some-circles above the scroll presentation can bring people into or turn people away from your site.

Effective design in restricted, and even constricted spaces can be the key to adding just the right flair to your site. Simple design tools such as cropping, color, text display and contrast can make all the difference when planning the design for the boxed-in spaces of your next project.

Layouts / 2 Mar 2012

Mastering Multiple Photo Layouts

Working with multiple photos and images can be a tricky prospect. Done carefully, the use of multiple images can help create an effective and masterful design for both print and web design projects. Some of the best examples of design using multiple photos can be found in the websites of professional photographers.

Consider dominance, number of photos, color, grouping and image quality when working with a variety of photos. Look at details and consider the feel of a project to get the best results when using many images in your project.

Articles / 23 Feb 2012

Using Pinterest for Design Inspiration

Although Pinterest launched nearly two years ago, it has really hit the mainstream in the last couple months and is cracking top 10 website lists. The site, which allows users to “pin” or save their favorite images and videos on virtual boards by topic, had 40 times the number of visits in December than it did at mid-year, according to Mashable.

The site though can be a great place for designers to organize their thoughts and cobble together bits of inspiration. But you have to have a method to all the pinning so it does not become a time hog.

Inspiration / 17 Feb 2012

Developing a Color Scheme and Color Management Tips

Building a website can come with a few unexpected hiccups, one of those being color. Understanding color choices, and how colors may render on different computers is the first step to ensuring that your site has the look you intended.

In addition to finding and selecting colors that work for you, it is wise to develop and manage a color scheme for your project. It is simple to create a set of swatches in common image software such as Adobe’s Photoshop or Illustrator and organize colors in such a way that they are easy to find and use.

Layouts / 10 Feb 2012

Practical Tips for Utilizing Columns of Text in Your Layouts

Designing around large blocks of type can be tough and more designers are taking the “fewer-is-better” approach when working with columns and large blocks of text. When using a mass of type, such as in a book, text-laden website or print project, much of the emphasis is more on the readability than the actual look of the type.

Typefaces are important but even more important can be the number of columns used in combination with the words. The number of columns you use in a project can vary depending on a number of factors such as typeface and style used, type of project, font size and gutter width and proportion of other elements.

Layouts / 2 Feb 2012

How to Create a Facebook Timeline Cover Photo: Examples and Best Practices

Facebook announced Jan. 24 that it will be moving all users to the timeline format in the next few weeks. Although the change will be mandatory soon, you can make it early as some users have been doing since it was launched in September. Timeline is the new Facebook “wall” and highlights your personal information based on when it happened.

The biggest visual change included in Facebook timeline is creation of a cover photo. When someone lands on your page they not only see a small square profile image but also a large photo that you have selected for the top of your page. The shape can a little intimidating and includes a hole where the profile image rests. But you can crop or create your own timeline cover photo in just a few minutes. Follow along as we take a look at some great examples and advice for creating the perfect cover photo.

Typography / 26 Jan 2012

Pick the Right Typefaces for Your Project

Sometimes the most daunting part of a new project can be the brainstorming phase. Thinking of color schemes and font selections can be inspiring in your head, but really tough when you start mixing and matching elements on paper or for your website.

Understanding some of the history of fonts and typography can help make any project a little easier. Learn how to pair different typefaces to get desired effect every time and learn what things to avoid. Sharp typography and font selections can really make or break just about any project.