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Joshua Johnson

Joshua Johnson

Equal parts editor, writer, designer, and photographer. Hit me up on Twitter, or check out my photos.

Business / 4 Mar 2011

Free Websites: Who Has Them and Which You Should Use

It’s the dream isn’t it? A completely free website! No paying greedy designers, no web hosting free, no purchasing of a domain; just a pure and simple free presence on the web.

The world of free websites has come a long way in recent years, there are some truly viable options that just might suit your needs. However, there’s always a catch! Below you’ll find out which services have restrictions that you can live with and which you might want to avoid.

Inspiration / 3 Mar 2011

Tackling Online Menus: Tips and Examples

Restaurant websites are quite frequently disasters of both design and usability. Even good designers can go very wrong on this particularly tricky task.

Before you attempt your next restaurant website design, check out this article. We’ll go over some super practical tips for success in addition to a few pitfalls to avoid.

Business / 25 Feb 2011

10 Expert Tips for Selling Your Designs on Etsy

Etsy is a community that fascinates me. Thinking it was limited to scrapbooks and crafts I paid little attention to the site for years, but recently I discovered that there’s a lot more to this group than meets the eye. It turns out there are several very talented designers on Etsy making a decent amount of cash selling stock designs.

Today we’re going to take a closer look at some of the successful sellers of graphic design templates on Etsy to see if we can glean any trends and tips from them.

Graphics / 17 Feb 2011

How to Make Slicing Suck Less: Tips and Tricks for Slicing a PSD

I have a dirty little secret, I hate slicing Photoshop files. By that I don’t mean that I hate turning PSD comps into websites, I mean that I hate Photoshop’s slicing tools. The whole process makes my PSD look busy, cluttered and overly complicated so I usually skip it altogether and instead opt to manually crop and save out images individually as needed.

In order to fight this tendency and attempt to see the true usefulness of Photoshop’s slicing tools, I embarked on a mission to learn all the intricacies of how slicing works. Below is a collection of tips and tricks that resulted from this journey. Hopefully, you’ll learn a thing or two you never knew!

Business Card Templates / 11 Feb 2011

50 Incredibly Clever Business Card Designs

Business cards are a constant point of creativity for designers. This little personalized piece of marketing holds an impressive amount of potential for capturing the attention of potential customers and many businesses are willing to spend plenty of money to make sure their cards make a lasting statement.

Today we’ve collected over fifty business card designs and concepts that not only have aesthetic appeal, but really go that extra mile to increase impact. Some pop up into 3D shapes, others glow in the dark or even serve a lasting useful purpose. All of them are sure to inspire you in your own endeavors to create amazing business cards.

Graphics / 4 Feb 2011

Design a Sketched 3D City Map From Scratch

I’m constantly trying to convince designers that SketchUp is a tool they should have in their arsenal. It doesn’t matter if you don’t know anything about or even have no interest in 3D modeling, SketchUp can plug right into your workflow as a designer in a number of helpful ways. And hey, it’s free!

Today we’re going to use SketchUp to build an extremely simple but stylish city skyline from scratch. The whole process should take you less than an hour and can be mere minutes if you’re already familiar with the application.

Graphics / 3 Feb 2011

An Introduction to Working With Spot Colors

Color has always been a popular topic on the web. We used to throw around terms like “web safe colors” a lot more than we do now simply because the computer displays back then weren’t as great as they are now. In place of these discussions, design blogs revert mostly to discussions of color theory and of course, free tools to help you build color palettes.

However, color was a hot topic long before the web was around. Once upon a time, my discussions about color revolved around printing presses and processes for applying ink. I’d wager there are plenty of readers out there who are either interested in learning about print or still work in print today so in this article I’ll teach you all about the magic of ink.

Business / 2 Feb 2011

In Defense of Advertising

It’s on our clothes, in our houses and painted on the sides of our buildings. It flies high over our cities and can be found deep below our feet in subway tunnels. It’s so ingrained into the way we live that if it were to cease existing, the global economy and infrastructure would crumble in hours. Of what mystical force do I speak?

Advertising. In many American households this is a dirty word. We’ve come to hate this plague that has taken over our society and fear that it over-saturates our lives in ways that can only be destructive. Today I will cross the line and defend not only the industry as a concept but also those undoubtably evil people that participate in it.

Graphics / 20 Jan 2011

Best and Worst Design: 50 University Websites From 50 States

If you hail from the U.S., which state are you from and how would you rate the level of design from the schools there? Today we’re going to jump into this topic by examining 50 website home pages, one from a university in each of the fifty states.

We’ve divided the schools up into the best and worst and didn’t pull any punches when it comes to calling out bad design practices. Let’s see how your state fared!

Graphics / 19 Jan 2011

Photoshop Reflections 101

Today we’re going to learn all about how to make convincing reflections in Photoshop. Text reflections, 3D reflections, product shot reflections, all kinds of crazy reflections. We’ll discuss everything from custom transforms to blending modes and beyond. Whether you’re a beginner or a pro, you’ll probably learn a thing or two.

You might be thinking that reflections were all the rage a few years ago, but are currently losing a bit of steam, and you’d be right. However, you can still see plenty of them in practice on Apple.com and other sites. You should definitely beware of over-using them and adding to bad web 2.0 trends, but also know that once in a while they can add class to a boring item.

Business / 14 Jan 2011

Design Meets Psychology: Putting Maslow’s Hierarchy of Needs to Work

In the past, we discussed at length Why Designers Can’t Ignore Marketing. For the most part, commenters agreed with idea that designers should familiarize themselves with basic marketing principles.

Today, we’re going to put this idea into practice and discuss Maslow’s Hierarchy of Needs, a model born in humanistic psychology and adopted by many marketing professionals as a way to understand consumer behavior. We’ll go over what the model is, how popular companies like Coco-Cola put it into practice and why any of this is relevant to you as a designer.

Graphics / 13 Jan 2011

Designing a Church Homepage Without the Clutter

Church home pages tend to suffer from many of the same problems that we recently saw with band websites. There’s so much content that gets thrown onto these pages and it all competes for attention to such a degree that most or all of it loses any intended visual significance.

Today we’ll learn how to battle that by designing a dramatically simple and attractive church homepage that still has plenty of room for various messages, announcements and more.