Business - Page 18

Business / 10 Oct 2011

Establishing a Hierarchy of Goals for Everything You Design

What one thing above all else makes for a great design? Where should your focus lie? More importantly, is it possible or even desirable to focus on a single goal at the expense of others?

Today we’ll take a look at why goal-oriented design is good design and discuss how being a designer means weighing several competing factors. We’ll also discuss how to decide which goals are the most important and how establishing a hierarchy for each project will make for a better experience for the client, the user and the designer.

Business / 11 Jul 2011

How to Teach Someone Graphic Design

Do you have a friend, family member or colleague who is considering design as a profession and looks to you for guidance? Your instruction could mean the difference between a meaningful career and a non-starter.

Today we’ll offer up some basic advice that everyone should consider before attempting to teach someone to be a graphic designer.

Business / 22 Jun 2011

Using the Black Box Model to Design Better Websites

Today we’re going to introduce you to a popular model used in marketing to understand consumer behavior. We’ll then discuss how you as a designer can use this model to structure your designs to encourage action from users.

By becoming more equipped to analyze your visitors, you’ll be able to make informed decisions about how to design more persuasive websites.

Business / 10 Jun 2011

What to Do With Your Portfolio’s Contact Form: 3 Popular Solutions

You’ve got your portfolio site almost finished and it’s time to tackle that task you’ve been putting off: the contact form. Some designers love forms, but many of us find them boring and annoying and would rather spend our day creating anything else.

One of the most difficult parts of this task is simply deciding what fields and questions to place in your contact form. What information should you be gathering from potential clients? Today we’ll answer that question by looking at three different common solutions.

Business / 24 May 2011

Survival Tips: Doing Free Design Work for Friends and Family

As a designer, you’ve no doubt encountered situations where friends, family members, neighbors or even mere acquaintances ask you for a favor in the form of free design work. If you’ve ever given in to one of these requests, you probably know how quickly they can get out of hand.

How should you respond to these requests and what should you prepare for if you take one on? Today we explore the wonderful world of pro bono design.

Business / 4 Mar 2011

Free Websites: Who Has Them and Which You Should Use

It’s the dream isn’t it? A completely free website! No paying greedy designers, no web hosting free, no purchasing of a domain; just a pure and simple free presence on the web.

The world of free websites has come a long way in recent years, there are some truly viable options that just might suit your needs. However, there’s always a catch! Below you’ll find out which services have restrictions that you can live with and which you might want to avoid.

Business / 25 Feb 2011

10 Expert Tips for Selling Your Designs on Etsy

Etsy is a community that fascinates me. Thinking it was limited to scrapbooks and crafts I paid little attention to the site for years, but recently I discovered that there’s a lot more to this group than meets the eye. It turns out there are several very talented designers on Etsy making a decent amount of cash selling stock designs.

Today we’re going to take a closer look at some of the successful sellers of graphic design templates on Etsy to see if we can glean any trends and tips from them.

Business / 2 Feb 2011

In Defense of Advertising

It’s on our clothes, in our houses and painted on the sides of our buildings. It flies high over our cities and can be found deep below our feet in subway tunnels. It’s so ingrained into the way we live that if it were to cease existing, the global economy and infrastructure would crumble in hours. Of what mystical force do I speak?

Advertising. In many American households this is a dirty word. We’ve come to hate this plague that has taken over our society and fear that it over-saturates our lives in ways that can only be destructive. Today I will cross the line and defend not only the industry as a concept but also those undoubtably evil people that participate in it.

Business / 14 Jan 2011

Design Meets Psychology: Putting Maslow’s Hierarchy of Needs to Work

In the past, we discussed at length Why Designers Can’t Ignore Marketing. For the most part, commenters agreed with idea that designers should familiarize themselves with basic marketing principles.

Today, we’re going to put this idea into practice and discuss Maslow’s Hierarchy of Needs, a model born in humanistic psychology and adopted by many marketing professionals as a way to understand consumer behavior. We’ll go over what the model is, how popular companies like Coco-Cola put it into practice and why any of this is relevant to you as a designer.

Business / 7 Jan 2011

How Much Money Do Designers Make?

Design isn’t about money, it’s about something higher. It’s about loving what you do, making the world more attractive and satisfying your never-ending need for intellectual stimulation. Good designers don’t see design as a job, but a lifestyle. We think about design constantly while looking at the things around us, our hobbies are design-centric, we read and write about design; on and on.

Who needs money when you have a passion like this? Me, that’s who. Don’t get me wrong, lots of that mumbo jumbo above describes me pretty accurately. But let’s face it folks, we all have mortgages, bills, student loans and other factors that ensure our need for green stays intact. Today we’re going to have some fun and see how much money we should be making!

Business / 25 Nov 2010

20 Outstanding Tools to Maximize Your Time

Happy Thanksgiving everyone! I’m off stuffing my face with copious amounts of poultry and mashed potatoes but I planned ahead so that you don’t have to miss out on your daily dose of Design Shack!

If you’re like me, the holidays drastically cut in to your work time. You don’t get the luxury of having less to do, only less time to do it! If this sounds like you, check out the 20 amazing tools below to help maximize your time. Dedicating yourself to using just a few of these will boost your productivity levels to an all-time high.

Business / 12 Mar 2010

What to Do if Someone Steals Your Design

Protecting your intellectual property has always been a difficult task and the Internet has only served to complicate matters. The web has become an unoriginal designer’s one stop shop for endless material to shamelessly ripoff. Today we’ll take a look into some of the reasons design theft is so rampant online and explore some answers to the essential question of what to do if someone steals your design. A big thanks to Von Glitschka for providing much of the content and advice seen below!