Business - Page 18

Business Card Templates / 10 Apr 2013

Design a Business Card That Won’t Get Thrown Away

It’s an almost unavoidable part of doing business – the business card. While more people are beginning to ditch traditional paper cards for digital counterparts, the business card is still an integral part of doing business.

Cards are almost as commonplace as the handshake, and it’s something you’ll always want to have ready to hand when you meet a potential new client.

So what makes your card stand out from the pack? How can you design a card that won’t get thrown away minutes after the meeting? And how can your card best illustrate the style of your work?

Let’s delve into some suggestions and tips today.

Business / 28 Mar 2013

Don’t Be a Pansy: Great Design Is About Making Decisions

What sets the great designers apart from the good ones? What goes wrong when a project with so much potential turns into something lackluster and subpar?

Decisions decisions decisions. Great designers recognize the key decisions that have the ability to make their projects special and have the courage to make those decisions. Read on to see how.

Business / 27 Mar 2013

How to Creatively Market Yourself as a Designer



Sometimes it seems like every time you jump online, you read about a talented new designer who’s making it big with their latest project. There are a lot of wonderful designers out there, and the constant showcasing of others’ skills makes it feel all the more like you’re lost in the crowd. It’s not enough anymore to have a solid portfolio and work experience; if you really want to stand out in today’s market, going the extra mile in marketing yourself can make all the difference in landing the perfect job, or getting some great freelance projects going.

When you’re considering all the ways that you could market yourself, the most important thing to take into account is how much of a time commitment you can realistically make. Don’t overstretch yourself with a daily blog entry or illustration unless you think you’ll be able to do a great job on it. There are many different levels of requirement for projects that can make a difference in your career; choose what works for you.

Business / 13 Mar 2013

Understanding the Three Question Limit as a Designer

Have you noticed when you ask someone three questions in a row, their eyes glaze over and they stop paying attention? It’s a psychological defense mechanism to keep our privacy to ourselves. It’s one reason so many people choke up when taking a test.

The human, by nature, is a questioning animal. We question our existence and future but when it comes to giving answers, that’s just not in our biological nature. This is one of the problems with planning a design project. Questions have to be asked – numerous questions. There is, however, a way to ask questions and get all the answers you need…

Business / 6 Mar 2013

Design for People, Not Interfaces

Interaction Design has been practised long before the digital revolution, but under different guises and representing many other facets of today’s design language. Once you understand the underlying principles, you will probably realise that everything that has ever been designed effectively, has had some interaction design techniques applied.

Today, we’re going to be delving into this concept a little further, considering how we can use the basics of interaction design to ensure that we’re creating designs that work for people — not just interfaces.

Business / 13 Nov 2012

How to Create a Visual Brand for Yourself

Getting work is about more than your portfolio. Designers must also know a bit about marketing. This is especially true for freelancers. Your marketable self can, and will, help you land (or lose) work before it even hits your radar.

It is important to create a consistent brand for yourself today. Look at the channels you are using and how you are identified online, decide how you want to be identified and what your name and image should be, and then go out and make it happen. Here are a few tips to get you started.

Business / 25 Oct 2012

Meet Creative Market: A New Platform for Buying and Selling Creative Resources

The folks that brought you COLOURlovers have cooked up something new and exciting: Creative Market, a beautiful and simple way to buy and sell digital creative goods online.

Join us as we jump in to see what Creative Market is all about and how they’re uniquely positioning themselves in this market.

Business / 19 Sep 2012

Compromising With Clients: Play Nice or Take a Stand?

I was recently put in an interesting position where I had to choose between my professional principles and a paycheck. As a designer, you’re probably no stranger to this situation.

What’s the right course of action? When is compromise a laudable action and when is standing firm and refusing a request the better way to go? I’ll share my thoughts through a real and personal story.

Business / 12 Jun 2012

You’re a Designer and Don’t Have a Website? Get Started Now

It is still hard for me to imagine that there are print and even web designers who don’t have their own websites. It is imperative in today’s business climate that everyone has a digital portfolio and that it is up-to-date. The hard part is just getting started.

What you don’t need is a world-class website filled with animations and color and gimmicks. What you do need to have is a clean, easy to navigate site that showcases your work. You can go all out and design a site from scratch or for a quick fix, use one of the many (and often free) host sites available to create get your portfolio and be online by the end of the week.

Business / 25 May 2012

What if I Don’t Like the Work? Dealing With a Design Project Gone Wrong

Typically, the articles that I write on Design Shack are from the perspective of the designer. One topic that comes up regularly is how to deal with clients on various issues. However, today I’d like to flip things around and jump to the aid of the other team.

Designer/client relationships go both ways and just as often as there is a frustrated designer, there’s a disappointed client. Today we’re going to tackle the question of what to do when you hire a designer and just don’t like the work that resulted.

Business / 27 Apr 2012

10 Things to Learn From Failure

We’ve all had them – the dreaded unsuccessful or failed project – and we’ve all had to bounce back. From graphics busts to web disasters, some good can come from projects you’d rather forget. Even big companies, such as Gap with a logo change and subsequent reversal in early 2011, have had to deal with design snafus.

Start the recovery process by taking a minute to figure out what went wrong and then make a resolution to gain something from the process. Learn how to improve yourself, your team and your next project. Although you should not dwell on it too long, here are 10 things you can learn from failed projects.

Business / 23 Apr 2012

The Freelancer’s Secret to Learning Any New Skill

As a designer, developer and all around creative person, there are some skills that likely came very naturally to you. The learning experience just sucked you in and you enjoyed yourself enough that you picked up this new talent in an impressively brief timespan.

Other skills however, prove to be more difficult. Sometimes you can feel like your brain is simply full and that there’s no more room for this old dog to learn a new trick. How do you overcome this mental block and force yourself to learn that new skill you’ve been wanting to pick up? There’s a secret that many freelancers know well that is a sure fire way to learn almost anything new in your given field. Read on to see what it is!