Business - Page 18

Learn how to run your design business, work with clients, manage expectations, and handle your finances.

Business / 26 May 2014

10 Key Features of an ‘About’ Page

A great About Us page can make — or even break — your website. For many businesses this can be one of the most visited pages on your website and is a chance for visitors to learn about you and your products.

About Us pages need to be written in clear and simple language and should not be put together as an afterthought. Just like any other page on your site, develop a plan for what message this page should communicate and work from there. Most great About Us pages contain many common elements. Here are 10 things your About Us page needs to include (in no particular order!)

Business / 12 May 2014

Freelancing 101: How Do I Promote Myself Without Looking Sleazy?

One of the toughest things about working as a freelancer can be getting your name out there. How do you connect with the right clients? How can you help those companies find you and your work? And how can you do it without feeling sleazy?

It can be a tough balance. But there are ways to do it. With the right mix of marketing, promotion and word of mouth – and a few design tools – you can find potential clients and feel good about it.

Business / 28 Apr 2014

How to Send a Great Email Newsletter on a Budget

It seems like everyone has an email newsletter these days. From design, to maintaining subscribers, to clicking “send,” it can be expensive. But you can send a great newsletter on a budget.

It just requires a little planning. By doing some of the customizations and legwork yourself, you can create a great email marketing list and send a newsletter with a stellar design without handing over big money.

Business / 9 Apr 2014

Glossary of Design Jargon – New & Old (Part 2)

While some design jargon is fairly new, other terms date hundreds of years. While meanings may not have changed that much, some applications have. In order for designers and clients to communicate effectively everyone needs to understand the lingo.

We are going to break down some of the terminology, by design type, in hopes of making it easier for both designers and clients to communicate more effectively. Here’s a guide to what it all means with 12 terms each in the categories of print design and type design. Go back and read Part 1 for terms related to general design and web design.

Business / 7 Apr 2014

Glossary of Design Jargon – New & Old (Part 1)

Ever get confused about some of the designer lingo? (It can happen to designers and non-designers alike.) The jargon of design has evolved over the years, no doubt leaving some of you shaking your heads!

We are going to break down some of the terminology, by design type, in hopes of making it easier for both designers and clients to communicate more effectively. Here’s a guide to what it all means with 12 terms each in the categories of general design, and web design. Come back later this week for terms related to print design and type design.

Business / 2 Apr 2014

Intro to Gridgum: The Responsive Theme Marketplace

Later this month a new theme marketplace website is launching. What’s neat about Gridgum is that it offers themes for a variety of platforms and every theme on the site will be responsive.

A responsive theme is a must-have in today’s web landscape and the idea of a one stop shop is a good one. Gridgum is a marketplace for both buyers of themes and theme designers. And right now, theme designers can submit themes for a chance to win $2,000 in prizes before the full site launch.

Business / 28 Mar 2014

This Week in Design: March 28, 2014

It’s that time of year when there is something fresh and fun and clean in the air. And this week in design mirrors that feeling. From a short film about type, to 60 years of iconic logos to dirty designer phrases, this week is all about fun.

Every week, we plan to a look at major product releases and upgrades, tools and tricks and even some of the most popular things you are talking about on social media. And we’d love to hear what’s going on in your world as well. Have we missed anything? Drop me a line at [email protected].

Business / 26 Mar 2014

Good Writing and Editing Is Part of Great Design

Good writing is arguably the most important piece of a design project. Yes, writing. It happens before the first sketch. And then it continues to happen throughout the design process as text is written, rewritten and edited multiple times.

A stellar design will only get you so far if the content is lacking. Clunky, mistake-laden, or even just plain boring copy will almost certainly ruin any project. Great copy will help a design shine. Here, we are going to look at what good writing and editing can do for your design projects. (Make sure to note the visual examples as well, and how the text and design work together seamlessly.)

$Math for Designers: It’s a Numbers Game$

Business / 17 Mar 2014

Math for Designers: It’s a Numbers Game

Most of the time you don’t think about math and design at the same time. Maybe you think these concepts are as far removed from one another as possible. But math can be an important skill for every designer.

From working on projects – there are plenty of design theories based in math – to calculating rates and payment for a client project, crunching numbers can be an important item in every designer’s toolbox. Today, we are going to look at some of the time-tested formulas that can be found in great design and ways that every designer can use math. So you might just want to grab a calculator!

Business / 10 Mar 2014

The Simple Guide to Creative Commons Resources

Creative Commons is a tool that allows designers, writers, videographers and web developers to use content free of charge. From text to photos to video to sound, there are a variety of different types of available content that can be used when attributed appropriately.

But where can you find this content? Who can use it? And what really is acceptable to use? Today, we have a guide to creative commons works, proper use and attribution and tolls for helping you find great (and usable) content. (As an added bonus, all of the visuals used in this article were available under a Creative Commons license.)

Business / 27 Jan 2014

Understanding Design Copyrights and Trademarks

Not that long ago we entertained a discussion about design plagiarism here on Design Shack, but what does it mean if your work is stolen? How do you even know if your work is protected? And moreover, what can you do about it?

That’s where the protection of copyrights and trademarks come in. But what are they? And how do they apply to your designed work? Let’s take a look.

Business / 3 Dec 2013

Was My Design Plagiarized (Or Is That Just Flattery)?

Is nothing original anymore? It’s a concept we designers talk about all the time. All original ideas “have been used already”. But is that true? (I, for one, am not sure I actually believe it.) And if it is true are we all plagiarizing other designs on a daily basis?

All of these are ideas that are thrown around loosely, but have quite serious implications. So how do you know if your design idea was plagiarized? Or is a similar concept just the most sincere form of flattery? Let’s dig a little deeper today…