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Business - Page 16

Learn how to run your design business, work with clients, manage expectations, and handle your finances.

Marketing Your Business With Viral Social News Communities
Business / 23 May 2011

Marketing Your Business With Viral Social News Communities

Internet marketing can be a tough gig. It doesn’t come easily and often requires a detailed understanding of how the Internet works. The copious opportunities for social networking only clouds the judgement of marketing agencies.

When first building out your business, it’s important to recognize your branding tactics. The viral marketing techniques used in popular websites work best with memorable headlines. Within communities such as YouTube and Facebook it’s never been easier to get your small business recognized.

What Skills Does It Take to Get a Job in Web Design?
Business / 18 May 2011

What Skills Does It Take to Get a Job in Web Design?

There is an ever-raging debate in the design community regarding whether or not web design and web development jobs should overlap (if so, how far?). For example, should a Photoshop layout guru also know how to write HTML and CSS? How about JavaScript and PHP? Where does it end?

Ultimately, this debate isn’t settled in design blog posts but in the real world where businesses are hiring freelancers and employees with very specific qualifications in mind. Today we’re going to explore what employers are looking for in a new hire and how you can prepare yourself to land the job.

4 Social Media Myths Every Small Business Owner Should Know
Business / 13 Apr 2011

4 Social Media Myths Every Small Business Owner Should Know

Your company can’t survive in this new digital age without social media. It’s a revolution that will change the way you do business for the better and triple your customer base in months.

Sound familiar? Today we’ll take a look at what greedy Internet marketing companies want you to believe about social media and how it compares with reality. Before you spend money on an expensive campaign, you’ll want to read this.

A Freelancer’s Guide to Preparing for Retirement
Business / 17 Mar 2011

A Freelancer’s Guide to Preparing for Retirement

Life is tough as a freelancer, especially when it comes to planning for the future. Today we’re going to discuss some hard facts about how to financially prepare for your retirement on your own.

You won’t find an article filled with vague tips on being frugal, instead we’ll introduce you to some basic financial instruments that you should be familiar with so you can decide which are best for you.

How Dogs and Rats Can Make You a Better Designer
Business / 11 Mar 2011

How Dogs and Rats Can Make You a Better Designer

Today we’re going to venture far outside of the designer’s typical learning bubble. We’ll leave Photoshop behind and pick up the tools of a marketing executive studying consumer behavior.

This article will teach you two distinct approaches to impacting your target audience. Knowing these terms and theories will not only help you become a more effective designer, they’ll also make you look super smart at work!

Free Websites: Who Has Them and Which You Should Use
Business / 4 Mar 2011

Free Websites: Who Has Them and Which You Should Use

It’s the dream isn’t it? A completely free website! No paying greedy designers, no web hosting free, no purchasing of a domain; just a pure and simple free presence on the web.

The world of free websites has come a long way in recent years, there are some truly viable options that just might suit your needs. However, there’s always a catch! Below you’ll find out which services have restrictions that you can live with and which you might want to avoid.

10 Expert Tips for Selling Your Designs on Etsy
Business / 25 Feb 2011

10 Expert Tips for Selling Your Designs on Etsy

Etsy is a community that fascinates me. Thinking it was limited to scrapbooks and crafts I paid little attention to the site for years, but recently I discovered that there’s a lot more to this group than meets the eye. It turns out there are several very talented designers on Etsy making a decent amount of cash selling stock designs.

Today we’re going to take a closer look at some of the successful sellers of graphic design templates on Etsy to see if we can glean any trends and tips from them.

How to Prepare for Your First Design Job Interview
Business / 24 Feb 2011

How to Prepare for Your First Design Job Interview

So you’ve finally graduated and you’re ready to hit the bricks and start looking for your first real 9-5 design job. You searched some job postings and lined up a few interviews, what now? How can you impress potential employers fresh out of school?

In this article we’ll go over some of the dos and don’ts of preparing for design job interviews. You’ll learn what employers are looking for in a portfolio, resume and candidate so you can be better suited to land that dream job.

In Defense of Advertising
Business / 2 Feb 2011

In Defense of Advertising

It’s on our clothes, in our houses and painted on the sides of our buildings. It flies high over our cities and can be found deep below our feet in subway tunnels. It’s so ingrained into the way we live that if it were to cease existing, the global economy and infrastructure would crumble in hours. Of what mystical force do I speak?

Advertising. In many American households this is a dirty word. We’ve come to hate this plague that has taken over our society and fear that it over-saturates our lives in ways that can only be destructive. Today I will cross the line and defend not only the industry as a concept but also those undoubtably evil people that participate in it.

Pro Techniques for Smarter and Faster Blogging
Business / 27 Jan 2011

Pro Techniques for Smarter and Faster Blogging

Blogging is all the rage in our futuristic web 2.0 technology-induced world. Although the term blogging holds connotations as almost simplistic and unprofessional, it doesn’t mean anything different than writing for the web.

As digital writers sometimes tend to glorify the trade, the job may seem cushy and even quite fun. Bloggers understand the web just a little better than most and can provide their knowledge to others in a positive fashion. The profession does offer a great means for practice writing and endows a sense of accomplishment at the end of each day.

Design Meets Psychology: Putting Maslow’s Hierarchy of Needs to Work
Business / 14 Jan 2011

Design Meets Psychology: Putting Maslow’s Hierarchy of Needs to Work

In the past, we discussed at length Why Designers Can’t Ignore Marketing. For the most part, commenters agreed with idea that designers should familiarize themselves with basic marketing principles.

Today, we’re going to put this idea into practice and discuss Maslow’s Hierarchy of Needs, a model born in humanistic psychology and adopted by many marketing professionals as a way to understand consumer behavior. We’ll go over what the model is, how popular companies like Coco-Cola put it into practice and why any of this is relevant to you as a designer.