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Business - Page 16

Learn how to run your design business, work with clients, manage expectations, and handle your finances.

Business / 11 Jul 2011

How to Teach Someone Graphic Design

Do you have a friend, family member or colleague who is considering design as a profession and looks to you for guidance? Your instruction could mean the difference between a meaningful career and a non-starter.

Today we’ll offer up some basic advice that everyone should consider before attempting to teach someone to be a graphic designer.

Business / 4 Jul 2011

Webmaster Quick Tips: Optimizing Your Website for Search Results

The process to set up and launch a full scale website requires a lot of hard work and dedication. It’s not an easy task to build up new templates and reform them every so often. However, as webmasters it is our responsibility to market and promote each of our launches and give each website a proper branding experience.

Today we’ll go over some extremely helpful search optimization techniques which have been passed down from web designers across the globe.

Business / 1 Jul 2011

Google Hangouts: Thoughts on Concept vs. Functionality

Today’s discussion topic was sparked by the launch of the new Google+ experiment, specifically Google Hangouts, which represent a new twist on video conferencing.

There’s an important lesson here about how you can take a product with not-so-revolutionary functionality and present it in such a way that it is instantly more useful to potential users.

Business / 22 Jun 2011

Using the Black Box Model to Design Better Websites

Today we’re going to introduce you to a popular model used in marketing to understand consumer behavior. We’ll then discuss how you as a designer can use this model to structure your designs to encourage action from users.

By becoming more equipped to analyze your visitors, you’ll be able to make informed decisions about how to design more persuasive websites.

Business / 20 Jun 2011

A Beginner’s Guide to Marketing Through Social News

The modern web 2.0 landscape features dozens of amazing social networking projects. The most popular include brands such as Facebook or Twitter. Underneath these however lies an even larger industry centered around user participation and information sharing systems.

Business / 10 Jun 2011

What to Do With Your Portfolio’s Contact Form: 3 Popular Solutions

You’ve got your portfolio site almost finished and it’s time to tackle that task you’ve been putting off: the contact form. Some designers love forms, but many of us find them boring and annoying and would rather spend our day creating anything else.

One of the most difficult parts of this task is simply deciding what fields and questions to place in your contact form. What information should you be gathering from potential clients? Today we’ll answer that question by looking at three different common solutions.

Business / 9 Jun 2011

Outsourcing Your Own Brand: Pros and Cons

Should designers outsource their own website or personal brand? It may sound crazy but the practice is more common that you might think.

Today we’re going to attempt to look at both sides of this issue and explore the good and the bad of letting another designer define your digital identity.

Business / 31 May 2011

Does Your Resume Matter? Landing a Job in a Post-Resume Environment

More and more lately it seems that design companies are bucking tradition and tossing out resumes as the de facto way to differentiate between and choose candidates.

Should you be concerned about how you look on paper or diverting your efforts towards something more important? Read on to find out.

Business / 24 May 2011

Survival Tips: Doing Free Design Work for Friends and Family

As a designer, you’ve no doubt encountered situations where friends, family members, neighbors or even mere acquaintances ask you for a favor in the form of free design work. If you’ve ever given in to one of these requests, you probably know how quickly they can get out of hand.

How should you respond to these requests and what should you prepare for if you take one on? Today we explore the wonderful world of pro bono design.

Business / 23 May 2011

Marketing Your Business With Viral Social News Communities

Internet marketing can be a tough gig. It doesn’t come easily and often requires a detailed understanding of how the Internet works. The copious opportunities for social networking only clouds the judgement of marketing agencies.

When first building out your business, it’s important to recognize your branding tactics. The viral marketing techniques used in popular websites work best with memorable headlines. Within communities such as YouTube and Facebook it’s never been easier to get your small business recognized.

Business / 18 May 2011

What Skills Does It Take to Get a Job in Web Design?

There is an ever-raging debate in the design community regarding whether or not web design and web development jobs should overlap (if so, how far?). For example, should a Photoshop layout guru also know how to write HTML and CSS? How about JavaScript and PHP? Where does it end?

Ultimately, this debate isn’t settled in design blog posts but in the real world where businesses are hiring freelancers and employees with very specific qualifications in mind. Today we’re going to explore what employers are looking for in a new hire and how you can prepare yourself to land the job.

Business / 3 May 2011

3 Reasons Logo Design Clients Suck (And How to Respond)

Logo design has to be one of the trickiest pieces of design work when it comes to dealing with clients. It seems almost inevitable that what you imagine will be a quick and easy job turns into a nightmare of never-ending reworks.

Today we’re going to discuss what types of problems typically arise in logo design and how you can prepare for them.