Business - Page 21

Business / 27 Aug 2013

10 Digital Design Terms You Need to Know

Design jargon is everywhere. And you need to be able to speak the language. Working on digital projects has its own set of terminology. From dither to color values to fluid or fixed layouts, there are a few terms every designer needs to have a grasp of.

So we’ve made it easy for you, and put together a list of digital design terms you need to know. This list started as a top 10, but we added some bonus jargon for comparative purposes. How many of these terms are you already familiar with?

Business / 7 Aug 2013

10 Printing Terms You Need to Know

More and more designers these days are working in a variety of mediums — both digital and print. But it can take a different set of specifications to put together a successful project for each. Print design has its own jargon.

Understanding how printing works (and how to speak the language of printers) is important for any designer. Don’t think this applies to you because most of your business is web-based? Consider this: At some point a client will ask for print components to go with the website, whether they are business cards or posters or just a great handout for presentations. Knowing the printing basics and terminology will help you bridge the gap. Here are ten key terms you need to know.

CV & Resume Templates / 24 Jun 2013

How to Design a Resume That Stands Out

Resumes are everywhere. They can be good, bad or downright embarrassing. But one thing is certain — if you want a job, yours must stand out in a good way. The design needs to reflect your personality, and the information needs to be organized, relevant and spot-on.

More often than not in today’s job market, you may even have several versions of your resume; one tailored toward different types of companies, one for potential clients or another as a showcase piece in your portfolio.

Business / 19 Jun 2013

Understanding Agile Design and Why It’s Important

It’s no secret that the agile development process has been hurtling through the development world for several years now, swatting aside the older, clunkier waterfall development method. To be fair, whether it was agile or something else, waterfall really had it coming, as its risk-averse, top down approach just can’t keep pace with the demands of today’s marketplace.

While similar changes are occurring in the design world, the agile design process should necessarily look and feel a little different than agile development; they are, after all, different disciplines. Let’s take a deeper look first at what agile development is, and then at a few great ways to adapt the process to the design world.

Business / 10 Jun 2013

Do I Need to Design With SEO in Mind? a Guide for Designers

You’re probably tired of hearing it, but search engine optimization is important. It can dictate and influence who visits a site, and how many people make it through to see your beautiful design work.

It should be a part of the design process from the planning stages forward. So designers, unplug your ears and make it a priority to learn how you can start thinking about SEO in the design process. Let’s dive into the topic a little more today.

Business / 30 May 2013

Tips and Advice for a Design Portfolio Review

For every member of the design community – designers, photographers and illustrators – the portfolio is an essential tool when it comes to getting new clients or changing jobs.

The portfolio review can be one of the more stressful parts of your career. It can be tough to take criticism and hear things you may not want to about your work. A good portfolio review will make you better and it is just as important to understand how to receive a review as well as give a good one.

Business / 3 May 2013

Should You Be Designing With QR Codes?

QR codes are all the rage… aren’t they? Their presence certainly seems to have increased in recent years, indicating an impressive adoption rate among marketers. But does that mean that you should be using them? If a client asks you whether or not using QR codes is a good idea, what will you say?

Join us as we take an honest and critical look at both sides of the QR debate so you can decide for yourself whether or not you should be designing with QR codes.

Business / 29 Apr 2013

Simple Tips for Designing a Newsletter Template That Stands Out

Almost every business has an email newsletter these days. From retailers promoting sales, to organizations showcasing information and events, the email newsletter is one of the most popular marketing tools out there. And for it to really be effective, it must look good.

An almost unlimited number of free email templates can make it easy to just download something and send out an email, but you should really take the time to create a custom template for communications that represents your business and who you are. Your newsletter represents your work just as much as a website or printed product. Although getting started can be intimidating, it’s fairly easy to create a newsletter template, choose software for distribution and send your first group email. It is important to keep in mind that most people get a lot of email every day, so you must work to make your newsletter stand out.

Business / 17 Apr 2013

The End of Keyboards: A Question of “When?”

On Wikipedia, the definition of a keyboard is a “typewriter-style device, which uses an arrangement of buttons or keys, to act as mechanical levers or electronic switches”. In an age where technology is seemingly magical in its state of advancement, our beloved peripheral is starting to feel more like a relic than a modern input device.

As attached as I am to keyboards, I have clear vision to the light at the end of the tunnel. With the prevalence of pen inputs, touch screens, voice commands and other new ways of using technology, its time for us all to admit; The keyboard era is coming to an end.

Business Card Templates / 10 Apr 2013

Design a Business Card That Won’t Get Thrown Away

It’s an almost unavoidable part of doing business – the business card. While more people are beginning to ditch traditional paper cards for digital counterparts, the business card is still an integral part of doing business.

Cards are almost as commonplace as the handshake, and it’s something you’ll always want to have ready to hand when you meet a potential new client.

So what makes your card stand out from the pack? How can you design a card that won’t get thrown away minutes after the meeting? And how can your card best illustrate the style of your work?

Let’s delve into some suggestions and tips today.

Business / 28 Mar 2013

Don’t Be a Pansy: Great Design Is About Making Decisions

What sets the great designers apart from the good ones? What goes wrong when a project with so much potential turns into something lackluster and subpar?

Decisions decisions decisions. Great designers recognize the key decisions that have the ability to make their projects special and have the courage to make those decisions. Read on to see how.

Business / 27 Mar 2013

How to Creatively Market Yourself as a Designer



Sometimes it seems like every time you jump online, you read about a talented new designer who’s making it big with their latest project. There are a lot of wonderful designers out there, and the constant showcasing of others’ skills makes it feel all the more like you’re lost in the crowd. It’s not enough anymore to have a solid portfolio and work experience; if you really want to stand out in today’s market, going the extra mile in marketing yourself can make all the difference in landing the perfect job, or getting some great freelance projects going.

When you’re considering all the ways that you could market yourself, the most important thing to take into account is how much of a time commitment you can realistically make. Don’t overstretch yourself with a daily blog entry or illustration unless you think you’ll be able to do a great job on it. There are many different levels of requirement for projects that can make a difference in your career; choose what works for you.