Graphics / 23 Mar 2011
Effective Package Design Does More Than Look Good on the Shelf
Package design is deceptively simple. Many designers wrongfully approach this task as merely a matter of aesthetics and give no thought to the fact that packaging has to succeed on many variables.
Today we’ll go over some basic principles to keep in mind the next time you’re designing either the package itself or merely the artwork. Along the way we’ll see a few amazing and not-so-great examples to learn from.